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Google’s 2024 Pixel Super Bowl commercial is called “Javier in Frame.” Watch the official ad below, then see the audio-described version and learn what Guided Frame does, which Pixel phones support it, and which parts of the commercial are filmmaking rather than camera output.
Watch “Javier in Frame” on YouTube
Watch the official Pixel commercial
“Javier in Frame” — Made by Google
Google released the commercial online on February 2, 2024, ahead of Super Bowl LVIII on February 11, 2024. The campaign promotes Guided Frame with Google AI, an accessibility feature in the Pixel Camera app.
Audio-described version
The ad also has an official audio-described edition: watch “Javier in Frame — Audio Description”. It is a particularly useful option for this commercial because its visual storytelling includes intentionally blurred imagery.
What happens in “Javier in Frame”?
The commercial follows Javier, a blind man, through meaningful moments in his relationship and family life. He uses a Pixel phone to photograph people, pets, food and other parts of his everyday experience.
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- Attention-grabbing design meets the latest evolution of the Google Pixel Camera on the new Google Pixel 11 Pro; Gemini Intelligence helps manage details so you can live in the moment[1]; and the phone is available in two sizes
- Unlocked Android phone gives you the flexibility to change carriers and choose your own data plan: Works with Google Fi, Verizon, T-Mobile, AT&T, and other major carriers[2]
- Stay informed without looking at your screen: When your phone is face down, Pixel HiLight gently alerts you with subtle glowing lights when your favorite contacts are calling or you’re talking with Gemini; exclusive to Google Pixel 11 Pro phones
- Magic Capture catches the moment as you live it: With just one tap, Pixel 11 Pro captures video and photos, and automatically edits, crops, and unblurs a curated collection, ready to share – and you get the memory of how it felt to be in the moment
- Two new cameras for more brilliant photos: A larger telephoto sensor captures 30% more light for clear, beautiful photos and videos, even in the dark[3]; Pixel’s longest zoom ever helps you capture details from impressive distances[4]
Guided Frame helps by detecting subjects in the camera view and communicating framing information through the phone’s guidance system. The result is an emotional brand story about documenting memories—not an independent assessment showing that every user can take perfectly framed photographs in every situation.
What is Guided Frame?
Guided Frame is designed to help people who are blind or have low vision compose photos. According to Google, it combines:
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- Google Pixel 10a is a durable, everyday phone with more[1]; snap brilliant photography on a simple, powerful camera, get 30+ hours out of a full charge[2], and do more with helpful AI like Gemini[3]
- Unlocked Android phone gives you the flexibility to change carriers and choose your own data plan; it works with Google Fi, Verizon, T-Mobile, AT&T, and other major carriers
- Pixel 10a is sleek and durable, with a super smooth finish, scratch-resistant Corning Gorilla Glass 7i display, and IP68 water and dust protection[4]
- The Actua display with 3,000-nit peak brightness shows up clear as day, even in direct sunlight[5]
- Plan, create, and get more done with help from Gemini, your built-in AI assistant[3]; have it screen spam calls while you focus[6]; chat with Gemini to brainstorm your meal plan[7], or bring your ideas to life with Nano Banana[8]
- Audio cues that provide real-time guidance
- Haptic or tactile feedback
- High-contrast visual animations
- AI-based detection of subjects in the frame
The feature was initially introduced for selfies and group photos. On the Pixel 8 generation, Google expanded it to work with the rear camera and recognize additional subjects, including faces, pets, food and objects. Recognition and behavior can vary according to the device, software, language, setting and subject.
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No. Although the commercial is part of the Pixel 8-era campaign, Google’s current Pixel Camera Help documentation lists Guided Frame for Pixel 6 and later, including Pixel Fold.
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That means someone who already owns a compatible Pixel should check the feature’s current availability before buying a Pixel 8 specifically because of the commercial. Google’s support instructions are the best reference because camera menus and feature availability can change with software, language and accessibility settings.
Was the commercial filmed with a Pixel 8 Pro?
The commercial shows a Pixel phone, including a Pixel 8 Pro with Guided Frame enabled in the story. However, the ad itself was filmed with professional camera equipment, not entirely through a Pixel camera. Google says director Adam Morse used petroleum jelly on the lens to create the blurred visual technique.
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- Google Pixel 10 Pro is the ultimate Pixel experience, featuring advanced AI with Gemini, unbelievable camera quality, impeccable design in two sizes, and the next-gen Google Tensor G5 chip[1]
- Unlocked Android phone gives you the flexibility to change carriers and choose your own data plan[2]; it works - Google Fi, Verizon, T-Mobile, AT&T, and other major carriers
- Get a head start on syncing your data before it even arrives: After you purchase your new Pixel, look for an email that explains how to transfer your photos, videos, passwords, and more in just a few quick steps[11]
- Pixel’s pro camera system makes everything look amazing, even in low light; capture more of the scene with advanced Google AI models, and bring out incredible details with 100x Pro Res Zoom, stunning 50 MP images, and super steady videos in 8K[10]
- Pixel 10 Pro is built with durable aluminum and Corning Gorilla Glass Victus 2 for scratch and drop resistance; the 6.3-inch Super Actua display with 3,300-nit peak brightness is easy on the eyes, even in direct sunlight[3,13,18]
That blur is a cinematic representation of one character’s perspective. It is not a standard Pixel camera effect, and it should not be treated as a universal depiction of blindness or low vision, which can involve a wide range of experiences.
Who directed the ad?
“Javier in Frame” was directed by Adam Morse, an award-winning filmmaker who is blind. Google says the creative and product-development process included disabled community members, subject-matter experts, community leaders and blind and low-vision Googlers.
Google has also described testing Guided Frame with its Central Accessibility team and blind and low-vision employees, who evaluated the audio, haptic feedback and real-time camera experience. Those are Google’s own development and testing accounts, not independent performance testing or a guarantee that the feature will work identically for every person.
Want to try Guided Frame?
Open the Pixel Camera app and follow the accessibility prompts or camera accessibility instructions for your device. Guided Frame may use audio, visual and haptic guidance. If the feature does not appear, check your phone’s accessibility configuration and consult Google’s current Pixel Camera Help page rather than relying on an old menu path.
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