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The Weeknd: Open Hearts debuted on Apple Vision Pro on November 14, 2024, as an Apple Immersive music experience—not a conventional music video simply playing on a virtual screen. At launch, Vision Pro owners could watch it free in the Apple TV app, while Apple Store demos offered a way for non-owners to try it. Apple described the release as limited-time, so its availability today is not confirmed.
What is Open Hearts?
Open Hearts is a music experience made for Apple Vision Pro. Apple described it as the first Apple Immersive music video created for the headset. Its presentation uses a 180-degree immersive-video format, ultra-high-resolution imagery and Spatial Audio to place the viewer close to the performance and its surroundings. That is different from watching an ordinary flat video on a large virtual screen.
Apple Immersive Video is designed for viewing through Vision Pro. Apple’s broader description of the format refers to stereoscopic 3D video and Spatial Audio, but the announcement for Open Hearts specifically highlights 180-degree video, ultra-high resolution and Spatial Audio. It is more accurate to describe the work using those terms than to assume technical specifications Apple did not publish for this title.
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When did it debut?
- November 11, 2024: Apple released a trailer and announced the experience.
- November 14, 2024: The full experience launched on Apple Vision Pro.
- November 15, 2024: Apple Store visitors in eligible markets could see it as part of a Vision Pro demo.
Those dates distinguish the headset release from the in-store demos. The original announcement said the experience would be available for a limited time; it does not establish that it remains in the Apple TV app or in store demos in 2026.
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What happens in the experience?
Apple described a journey alongside The Weeknd through a surreal, haunting cityscape inspired by downtown Los Angeles. The performer and environment are presented in an immersive field of view, with Spatial Audio contributing to the sense of presence. The available official description does not establish a detailed plot, so the cityscape and performance are the safest way to characterize the premise.
The work was directed by Anton Tammi, who also directed The Weeknd’s “Dancing in the Flames” music video. The immersive format changes the creative challenge: filmmakers must account for the viewer’s perspective and the surrounding visual space, not only what appears inside a conventional rectangular frame.
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How it was made for an immersive format
Apple’s developer presentation about Open Hearts discusses previsualization, stereoscopic viewpoints, storyboarding, Blender and reviewing the work inside Vision Pro. That process matters because a scene intended to surround a viewer has different staging and perspective considerations from a standard music video. Planning and checking the imagery in the headset can help the team evaluate how the spatial composition reads from the viewer’s position.
Apple called the release the first Apple Immersive music video for Vision Pro and positioned it as a new kind of music experience. That is Apple’s description of its own format and launch, rather than an independently established industry award or consensus.
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How people could watch it
On Apple Vision Pro
At launch, the experience was available at no additional charge through the Apple TV app on Vision Pro. Apple did not say that an Apple TV+ subscription was required; the relevant launch detail was access through the Apple TV app. Because Apple described the title as limited-time, check the app for current availability rather than assuming it is still there.
Without owning Vision Pro
Apple offered the full experience during Vision Pro demonstrations at participating Apple Stores, beginning November 15, 2024. This was a product demo, not a general video screening, and participation depended on market and store. Apple’s current Vision Pro buying page offers demo booking, but that does not confirm that Open Hearts is still included. Contact or check with a local store before making a trip.
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Apple’s launch announcement listed availability in Australia, Canada, mainland China, Hong Kong, France, Germany, Japan, Singapore, the United Kingdom and the United States. It listed South Korea and the United Arab Emirates as receiving Vision Pro availability on November 15, 2024, and cautioned that Immersive Video titles could vary by country or region. In mainland China, Apple said select Apple Immersive titles could be accessed through Migu Video and Tencent Video on Vision Pro; that should not be taken to mean every title was available through those apps.
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Its connection to Hurry Up Tomorrow
Apple said the experience celebrated a new song from Hurry Up Tomorrow, which was then an upcoming album. That places Open Hearts within The Weeknd’s album rollout as well as Apple’s effort to showcase its immersive-video format. Apple described it as exclusive to Vision Pro for a limited time at launch; that wording does not prove permanent exclusivity or establish the song’s later distribution in other formats.
Should you buy Vision Pro just to watch it?
No—not for this single title. The experience was free to access on Vision Pro at launch, but the headset was a major purchase: Apple listed the original U.S. model from $3,499, and its later M5 model announcement also listed a $3,499 U.S. starting price. More importantly, the experience was described as limited-time, and its current availability is unverified. A purchase decision should rest on whether Vision Pro’s broader uses and content suit you, not on the assumption that Open Hearts is still available.
If you are interested, a demo is the sensible first step. Consider whether you would use the headset for other Apple Immersive Video, entertainment, apps or spatial-computing tasks, and whether it is comfortable for you to wear. People who need vision correction may need Apple’s ZEISS Optical Inserts rather than wearing ordinary glasses inside the headset; check Apple’s current guidance, compatibility and local pricing before buying.
Why the release mattered
Open Hearts joined two stories: The Weeknd’s music promotion and Apple’s attempt to show what a spatial format can add to filmed performance. A closer, enveloping image and spatial sound offer different creative tools from a standard screen, while a recognizable artist gives audiences a reason to try them. At the same time, the gap between a free title and the cost of the device was real: Apple Store demos were the route for curious fans who did not own Vision Pro.
Sources: Apple’s launch announcement; Apple Developer presentation on previsualization for Open Hearts; Apple’s Vision Pro launch and format overview; Apple’s M5 Vision Pro announcement; Apple Vision Pro buying and demo page.
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