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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Super Bowl LIX took place on Sunday, February 9, 2025. The Philadelphia Eagles defeated the Kansas City Chiefs 40–22, but the game’s commercials have had a longer afterlife online. This retrospective watch guide collects the major Super Bowl-season ads, including Post Malone’s limited-edition OREO collaboration and Ray-Ban Meta’s art-destroying spot with Chris Hemsworth, Chris Pratt and Kris Jenner.
The list below distinguishes full commercials from teasers, extended cuts, trailers, regional broadcasts and online campaign videos. It is not a literal archive of every ad shown on every local feed, and some official videos may later be replaced or taken private by their advertisers.
Start with these two: watch the official Post Malone OREO video for a celebrity-created cookie collaboration, then see the official Ray-Ban Meta commercial in which Hemsworth and Pratt use Meta AI to investigate artwork before Kris Jenner has to deal with the consequences.
The two Super Bowl 2025 ads everyone was talking about
Post Malone created his own OREO
Watch the official OREO and Post Malone video.
This was more than a conventional celebrity cameo. OREO and Post Malone presented the musician as a cookie inventor, with the campaign built around a limited-edition Post Malone OREO Cookie. The product paired salted-caramel and shortbread-flavored crème with an unusual wafer combination: one golden cookie and one chocolate cookie. Some packages also featured Post Malone-inspired embossings, including a guitar pick, a vinyl record and a butterfly.
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That distinction matters. An advertiser can release a full commercial, a social cut or a product film before kickoff and still receive much of the cultural attention associated with the Super Bowl without buying a national 30-second broadcast position.
Chris Hemsworth and Chris Pratt eat art for Ray-Ban Meta
Watch Ray-Ban Meta’s official commercial, Hey Meta, Who Eats Art?.
The cast is Chris Hemsworth, Chris Pratt and Kris Jenner. Jenner is not a background cameo: she plays the owner of the art collection and becomes central to the payoff.
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Hemsworth and Pratt wear Ray-Ban Meta smart glasses and use Meta AI to identify artwork and translate languages. The central joke arrives when their curiosity turns toward a banana artwork valued at $6.2 million. What follows is a collision between celebrity confidence, AI-assisted interpretation and a very expensive piece of contemporary art, with Jenner forced to intervene after the mishap.
The commercial demonstrates the glasses’ advertised AI functions in an exaggerated comic situation. It is not a product review, a controlled test or a guarantee that every real-world question will produce the same result. The banana gag is the memorable story device; the product message is that Ray-Ban Meta can provide hands-free visual assistance and translation through Meta AI.
How to read the watch list
Super Bowl advertising coverage often combines several different kinds of video. The original rolling trackers from outlets including Tom’s Guide and TV Insider were useful for finding videos, but they did not function as an official broadcast log.
| Label | What it means |
|---|---|
| National game commercial | A full spot reported as part of the national Super Bowl broadcast. |
| Official campaign video | A brand’s Super Bowl-season video whose exact broadcast placement is not independently confirmed here. |
| Teaser or extended cut | A shorter preview or longer online version that may differ from the broadcast edit. |
| Trailer or programming promo | Marketing for a film, television show or streaming service rather than a conventional product commercial. |
| Regional spot | An ad shown in a particular local market, not nationwide. |
Runtime can also vary. Hellmann’s, for example, circulated both 30-second and 60-second versions. When an official upload is available, the links below point to the brand or brand-linked YouTube video rather than an unofficial compilation.
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The best ads by different measures
There is no single objective ranking of Super Bowl commercials. Audience polls, creative testing and editorial reactions measure different things.
| Category | Commercial | Why it stands out |
|---|---|---|
| USA TODAY Ad Meter winner | Budweiser, First Delivery | A traditional Clydesdale story that won the named audience ranking. |
| Most nostalgic | Hellmann’s, When Sally Met Hellmann’s | Meg Ryan and Billy Crystal revisit the famous deli scene from When Harry Met Sally…. |
| Most surreal | Mountain Dew Baja Blast, Kiss From a Lime | Becky G appears with a literal seal bearing Seal’s face. |
| Best celebrity reunion | Häagen-Dazs, Not So Fast, Not So Furious | Vin Diesel, Michelle Rodriguez and Ludacris slow down the Fast & Furious formula for ice cream. |
| Best fake-family reveal | Stella Artois, David & Dave | David Beckham discovers a previously unknown brother, played by Matt Damon. |
| Best mascot overload | Instacart, We’re Here | Chester Cheetah, the Energizer Bunny, Mr. Clean, the Kool-Aid Man and other brand characters arrive together. |
| Best fan-created concept | Doritos, Abduction | A fan-developed alien-abduction idea turns a Doritos craving into the plot. |
| Best traditional storytelling | Budweiser, First Delivery | The young Clydesdale’s determination supplies a familiar, emotional arc without relying on a celebrity joke. |
| Most discussion-provoking | Hims & Hers, Sick of the System | A serious, controversial entry about obesity treatment and the weight-loss-drug market. |
| Most ridiculous product reveal | Reese’s, Don’t Eat Lava | A playful disaster scenario keeps returning to the warning not to eat the lava. |
Budweiser’s top Ad Meter result was announced by Anheuser-Busch. The company said its eligible ads occupied seven of the top positions, including Michelob ULTRA in third, Stella Artois in fourth and Bud Light in seventh. A Sports Business Journal report gave Bud Light a different position, so the exact Bud Light ranking should be treated cautiously unless readers consult the archived USA TODAY results directly.
Ipsos used broader creative-performance analysis rather than a simple popularity poll. Its review highlighted Little Caesars, Pringles and other executions, and described Mountain Dew’s seal concept as highly attention-grabbing but potentially polarizing.
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Full commercials and official videos worth watching
Budweiser — First Delivery
Watch the official spot. Status: national in-game commercial. A young Clydesdale tries to finish a beer delivery after a keg falls from the wagon. It is the clearest example of Budweiser’s classic emotional storytelling and the 2025 Ad Meter winner.
Hellmann’s — When Sally Met Hellmann’s
Watch the 30-second version. Status: national commercial, with a 60-second version also circulated. Meg Ryan and Billy Crystal recreate the famous Katz’s Deli sequence from When Harry Met Sally…, while Sydney Sweeney supplies the new food reaction that prompts the scene.
Stella Artois — David & Dave
Watch the official video. Status: national campaign commercial. David Beckham learns that he has a previously unknown brother, nicknamed Other David and played by Matt Damon. The ad launched Stella Artois’ For Moments Worth More campaign.
Häagen-Dazs — Not So Fast, Not So Furious
Watch the official video. Status: Super Bowl campaign commercial. Vin Diesel, Michelle Rodriguez and Ludacris trade high-speed action for a slower, more indulgent ice-cream break. The campaign was presented as Häagen-Dazs’ first Super Bowl commercial.
Mountain Dew Baja Blast — Kiss From a Lime
Watch the official video. Status: national game campaign. Becky G encounters Seal, whose face has been placed on the body of a literal seal. It is intentionally absurd and one of the year’s most divisive visual jokes. PepsiCo provides campaign background in its Super Bowl overview.
Instacart — We’re Here
Watch the official video. Status: national commercial and Instacart’s Super Bowl debut. A parade of familiar mascots, including Chester Cheetah, the Energizer Bunny, Mr. Clean and the Kool-Aid Man, illustrates the range of products available through the delivery service.
HexClad — Unidentified Frying Object
Watch the official video. Status: official campaign video. Gordon Ramsay and Pete Davidson investigate a UFO-shaped cooking mystery, turning the cookware demonstration into a science-fiction parody.
Nerds with Shaboozey
Watch the official video. Status: official brand video. Shaboozey brings his musical persona into a candy-focused performance, using the artist appearance to make the Nerds brand feel part of the show.
Booking.com with the Muppets
Watch the official video. Status: official campaign commercial. The Muppets provide the familiar ensemble chaos as Booking.com sells the idea of finding a stay for every kind of traveler.
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Hims & Hers — Sick of the System
Watch the official video. Status: health-related campaign commercial. The spot criticizes parts of the obesity-treatment and weight-loss-drug marketplace. Statements about treatment, affordability, medication or the healthcare system are the advertiser’s claims and should not be read as medical advice; viewers should consult qualified clinicians and current regulatory information.
Coffee mate — Foam Diva
Watch the official video. Status: official campaign video. Shania Twain turns coffee creamer foam into a theatrical performance, leaning into the year’s preference for music, spectacle and a deliberately oversized celebrity persona.
Ritz — Salty Club
Watch the official video. Status: official brand video. Ritz builds its message around a playful club for people who prefer their snacks on the salty side.
Disney+ — What If
Watch the official video. Status: streaming-service promo. This belongs in a broader Super Bowl viewing guide, but it is not a conventional packaged-goods commercial.
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Watch the official video. Status: official campaign commercial. Nate Bargatze applies intentionally questionable arithmetic to the supposed savings and convenience of DashPass.
Reese’s — Don’t Eat Lava
Watch the official video. Status: national product commercial. A lava-filled scenario becomes a comic excuse to repeat the simple product warning while keeping Reese’s at the center of the action.
Taco Bell — The Fans
Watch the official video. Status: official campaign commercial. Doja Cat, LeBron James and a collection of ordinary fans help Taco Bell turn customer participation into the celebrity reveal.
FanDuel — Kick of Destiny 3
Watch the official video. Status: sports-betting campaign content. Peyton and Eli Manning return to the Kick of Destiny concept, blending a stunt-like competition with FanDuel promotion. Gambling products involve financial risk and age or location restrictions.
Bosch — The More You Bosch
Watch the official video. Status: official brand commercial. Antonio Banderas fronts a home-appliance campaign built around Bosch products and the brand name’s repeated comic phrasing.
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More notable Super Bowl 2025 ads
The following spots were among the prominent commercials and campaign videos collected by TV Insider, The Associated Press, Axios and other coverage. The TV Insider roundup is the most practical secondary index for locating videos when a brand’s original upload has changed.
- Dunkin’ — DunKings 2: Ben Affleck and Casey Affleck return, with Jeremy Strong joining the celebrity-heavy Dunkin’ musical world.
- Ram — Goldilocks and the Three Trucks: Glen Powell brings a fairy-tale structure to a comparison of three Ram trucks.
- TurboTax — Now Taxes Is So Sweet: Issa Rae leads a playful ad designed to make tax preparation sound less intimidating.
- Bud Light: Post Malone, Shane Gillis and Peyton Manning headline the brand’s Super Bowl campaign. The brand’s campaign announcement is available from Anheuser-Busch.
- Uber Eats: Matthew McConaughey builds a food-and-football theory with Martha Stewart and Charli XCX.
- Coors Light — Slow Monday: The beer brand turns the post-Super Bowl Monday hangover into the creative premise.
- GoDaddy: Walton Goggins appears in a campaign connected to his eyewear business and GoDaddy’s small-business tools.
- Squarespace: Barry Keoghan fronts a visually distinctive website-building campaign.
- NerdWallet — Genius Beluga: Kieran Culkin supplies the voice of an unusually intelligent beluga in a financial-advice joke.
- Cirkul: Adam DeVine appears in the flavored-water system’s comic product pitch.
- Totino’s Pizza Rolls: Tim Robinson and Sam Richardson bring their chaotic comic style to the frozen-snack brand.
- Pringles: Nick Offerman, James Harden and Andy Reid become part of the mustache-centered campaign. It was one of the ads highlighted by Ipsos’ creative analysis.
- Little Caesars: Eugene Levy and Sarah Levy lead a family-centered pizza commercial. Little Caesars was also singled out in Ipsos’ review.
- Michelob ULTRA: Catherine O’Hara and Willem Dafoe appear in the brand’s celebrity-led sports-and-leisure campaign.
- Dove: The personal-care brand uses its Super Bowl platform for a body-confidence message rather than a purely comic product gag.
- Foundation to Combat Antisemitism: Snoop Dogg and Tom Brady appear in a serious anti-hate campaign.
- Google Pixel — Dream Job: Google uses an aspirational workplace story to promote Pixel features and the idea of finding the right professional fit.
- Jeep: Harrison Ford anchors a reflective automotive commercial.
- Poppi — Soda Thoughts: A colorful campaign turns internal monologue and soda preference into the joke.
- WeatherTech — Born to Be Wild: The auto-accessories company uses an adventurous tone to sell protection for vehicles.
- MSC Cruises: Drew Barrymore and Orlando Bloom appear in a travel campaign that presents a cruise as a cinematic escape.
- T-Mobile and Starlink: The companies promote satellite-to-phone connectivity in a technology-focused Super Bowl spot.
- Lay’s — The Little Farmer: A small-scale farming story supplies the emotional frame for the potato-chip brand.
- Liquid Death: The water brand continues its deliberately extreme, irreverent advertising style.
- Duracell: A battery-powered character or device drives the brand’s familiar endurance message.
- Spruce: The home-services company uses a service-focused commercial tied to household maintenance.
- Angel Soft: The toilet-paper brand contributes a light product-focused spot.
- Ramp: The financial-management platform uses a business-oriented commercial aimed at companies and their spending decisions.
Because these entries were gathered from campaign roundups rather than a single official broadcast transcript, they should be called notable Super Bowl 2025 ads and videos, not a guaranteed complete list of national in-game placements.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Commercials versus movie, television and streaming trailers
A Super Bowl viewing guide often says ads when it really means every promotional video released around the broadcast. These categories should remain separate:
Do these 3 things before closing this tab:
1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errors- Brand commercials: Product and service advertising such as Budweiser, Hellmann’s, Stella Artois, Reese’s and Ray-Ban Meta.
- Streaming-service promos: Disney+ promoted programming with What If, while Tubi promoted its series Z-Suite. These are platform or programming promotions.
- Movie trailers: Thunderbolts* was a film trailer, and M3GAN 2.0 was promoted with a film teaser. Neither should be counted as a consumer-brand commercial.
- Regional spots: Pentera’s ad was identified by Tom’s Guide as airing in the Greater Boston area. It should not be presented as a nationwide Super Bowl commercial.
This classification also explains why different roundups appear to contain different numbers of ads. One page may count a teaser and its full spot separately; another may include a film trailer, a regional ad or an extended social cut.
Why brands released Super Bowl ads before kickoff
The Super Bowl commercial is no longer limited to the few seconds when it appears during the game. Advertisers increasingly release teasers, celebrity announcements, full spots and extended cuts days or weeks before kickoff. The goal is to generate online conversation before the broadcast and extract more attention from the same expensive campaign investment.
Axios reported that advertisers were using early releases to build additional exposure around their paid media. That strategy creates a practical problem for viewers: seeing an ad on YouTube does not prove that the same edit aired nationally on February 9. It may be a teaser, an online-only version or a longer cut designed for social sharing.
What a Super Bowl commercial cost in 2025
Reports placed the price of a 30-second national in-game advertising position at roughly $7 million to $8 million, with some inventory reported above $8 million. That figure refers to the media placement. It does not include the commercial’s production, celebrity fees, agency costs, teaser campaign, product launch or post-game distribution.
For context, Super Bowl LIX averaged 127.7 million viewers across television and streaming platforms, according to Nielsen. Fox Corporation separately reported more than $800 million in gross advertising revenue across Fox and Tubi in connection with the game, as detailed in its investor announcement.
Those numbers explain the creative strategy visible across the 2025 lineup: advertisers wanted instantly recognizable celebrities, nostalgia that could be understood in seconds, absurd images likely to circulate online, and a smaller but important group of cause-based or socially serious messages.
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What the 2025 ads had in common
- Celebrity density: Ray-Ban Meta, Uber Eats, Instacart, Dunkin’, Taco Bell and several others used multiple recognizable names rather than a single spokesperson.
- Nostalgia and reunions: Hellmann’s revived When Harry Met Sally…, while Häagen-Dazs reunited stars from Fast & Furious.
- Absurd visual hooks: Mountain Dew’s Seal-as-a-seal gag, Ray-Ban Meta’s expensive banana and HexClad’s frying-pan UFO were built to be remembered after one viewing.
- Traditional emotion: Budweiser’s Clydesdale story showed that a sincere, familiar narrative could still win a major audience ranking.
- Purpose-driven messaging: Dove, the Foundation to Combat Antisemitism and Novartis used the expensive platform for body confidence, anti-hate and breast-cancer awareness.
- Product demonstrations hidden inside entertainment: Ray-Ban Meta showed AI features, Instacart showed its range of brands, and Reese’s built the entire joke around the product.
Novartis’ Your Attention, Please, featuring Wanda Sykes and Hailee Steinfeld, should be described as a breast-cancer awareness campaign, not as medical advice. Likewise, Hims & Hers’ claims about obesity treatment or the healthcare system belong to the advertiser’s campaign message and require current medical and regulatory context before being repeated as factual guidance.
How to find the correct version
- Begin with the official brand upload. Use the links in this guide or the advertiser’s verified channel rather than an uncredited compilation.
- Check the runtime. A 30-second broadcast edit may omit the setup or punchline found in a 60-second online version.
- Look for a status label. A full upload can still be online-only, regional or part of a pre-game campaign.
- Do not assume product availability. The Post Malone OREO was a limited-edition 2025 release, not automatically a current product.
- Use caution with health and financial advertising. Hims & Hers, Novartis, NerdWallet, Ramp and FanDuel address health, money or gambling-related subjects. The ads are entertainment and marketing, not individualized advice.
Tom’s Guide’s original roundup was updated on February 10, 2025 and described its contents as ads or teasers released as of the time of writing. That makes it a valuable historical tracker, but not a definitive archive of everything that aired. TV Insider’s broader list fills in several advertisers, including Michelob ULTRA, Little Caesars, Dove, Pringles, WeatherTech, Google Pixel, Jeep and Poppi, while the AP overview is useful for understanding the broader creative themes.
Frequently Asked Questions
When was Super Bowl LIX played?
Super Bowl LIX was played on Sunday, February 9, 2025. The Philadelphia Eagles beat the Kansas City Chiefs 40–22.
Where can I watch the 2025 Super Bowl commercials?
The official brand YouTube links in this guide include videos from OREO, Ray-Ban Meta, Budweiser, Hellmann’s, Stella Artois, Häagen-Dazs, Mountain Dew, Instacart, Reese’s, Taco Bell, DoorDash, FanDuel and other advertisers. Some videos may later be replaced or made private.
Was the Post Malone OREO ad broadcast during the game?
The Post Malone OREO video was a prominent Super Bowl-season branded campaign, but the supplied reporting does not independently confirm that this particular version aired as a national in-game commercial. It is safer to call it an official campaign or product video.
Who appears in the Ray-Ban Meta Super Bowl commercial?
Chris Hemsworth, Chris Pratt and Kris Jenner appear in Ray-Ban Meta’s Hey Meta, Who Eats Art? Hemsworth and Pratt use the glasses’ AI features, while Jenner plays the owner of the art collection.
Which commercial won the 2025 USA TODAY Ad Meter?
Budweiser’s First Delivery, about a young Clydesdale completing a beer delivery, won the 2025 USA TODAY Ad Meter according to Anheuser-Busch’s post-game announcement.
Which Super Bowl 2025 videos were trailers rather than commercials?
Thunderbolts* was a movie trailer and M3GAN 2.0 was a movie teaser. Tubi’s Z-Suite material was a programming promotion. These should be separated from product commercials.
Are the Post Malone OREO Cookies still available?
They were announced as a limited-edition 2025 product. Current availability should be checked with retailers or OREO because the campaign’s original release does not establish that the cookies remain broadly sold.
How much did a 30-second Super Bowl ad cost in 2025?
Reports generally placed a 30-second national in-game position at approximately $7 million to $8 million, sometimes higher. That is the media-buy cost only and excludes production, talent and wider campaign expenses.
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The best starting points are Budweiser’s Ad Meter-winning First Delivery, Hellmann’s nostalgic When Sally Met Hellmann’s, Mountain Dew’s surreal Seal gag, and the two headline campaigns: Post Malone’s limited-edition OREO collaboration and Ray-Ban Meta’s art mishap with Chris Hemsworth, Chris Pratt and Kris Jenner. Just remember that a Super Bowl-season upload is not automatically proof of a national in-game broadcast.
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