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Greenwich Entertainment has acquired North American distribution rights to Spin Wars, a documentary about the founders, rivalries and culture behind boutique indoor cycling. Directed and co-written by Philip Byron, the 88-minute film follows the intertwined stories of SoulCycle, Flywheel Sports and Peloton. Reports following the rights deal list a December 22 release on Amazon and Apple TV, but Greenwich has not yet published a listing confirming the final date, format, territory or availability.
What is Spin Wars about?
Spin Wars examines how boutique indoor cycling grew from specialized studio classes into a powerful lifestyle business. Rather than treating the trend only as an exercise phenomenon, the documentary connects the companies’ expansion to the “mind, body, soul” culture that made a cycling class feel like a community, ritual and identity.
The film centers on SoulCycle, Flywheel Sports and Peloton, tracing the founders’ ambitions, the competition among their businesses and the personalities who helped define the category. Its reported framing uses the phrase “billion-dollar boutique fitness revolution” as a description of the movement, not as an independently verified market-size statistic.
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Who appears in the documentary?
Ruth Zukerman, a co-founder of both SoulCycle and Flywheel, is one of the film’s central subjects. Reporting also identifies Marion Roaman as a Peloton co-founder. Their perspectives place the film’s business story inside the relationships and disagreements that shaped the industry.
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Other named participants include Katie Couric, Heather McMahan, Mary Beth Barone, Jill Kargman, Anna Roisman and Brandon Kyle Goodman. The available coverage does not describe each participant’s exact role or the length of their appearances, so they should be understood as listed contributors rather than as a complete cast breakdown.
What happened to Ruth Zukerman at SoulCycle?
The documentary revisits Zukerman’s account that she was removed as a SoulCycle partner by Elizabeth Cutler and Julie Rice. That is Zukerman’s version of the dispute; the reporting available for the distribution announcement does not include a verified response from Cutler or Rice. The film therefore presents a contested founder history, not a finding that resolves every party’s account.
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At a Hamptons screening, Zukerman described the experience of making the film as “very cathartic, obviously, to finally tell the story.” The comment, reported by The Dark Psychology in 2026, reflects her perspective on documenting the dispute rather than independently establishing what occurred.
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Reports published after Greenwich’s acquisition give Spin Wars a December 22 release date. They name Amazon and Apple TV as destinations. Because no official Greenwich listing in the supplied information confirms the release year, edition, rental or purchase format, or geographic availability, viewers should treat December 22 as a reported plan until a listing appears.
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The film previously had its world premiere at the Tribeca Film Festival and later screened at the Hamptons International Film Festival. Those festival screenings establish the documentary’s public premiere history, but they do not by themselves indicate whether a particular streaming, rental or broadcast version is available in a reader’s country.
Where can you watch Spin Wars?
The announced destinations are Amazon and Apple TV in North America, subject to confirmation of the final listing. Search each service for the exact title after the distributor posts its release details; availability can differ between the United States and Canada and between rental, purchase and subscription catalogs.
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- Amazon: A reported Amazon Video release has been mentioned, but a live title page is needed to verify whether the film is offered for rental, purchase or another format.
- Apple TV: Reports name Apple TV as a destination, without specifying the storefront’s country, price or release format.
- Festival screenings: Tribeca and Hamptons screenings were event-based engagements, not a continuing on-demand option.
Who made the film, and how long is it?
Philip Byron directed and co-wrote Spin Wars with James Thayer. Byron and Jillian A.G. are credited as producers, with Feed the Animals and Fulwell Entertainment as the production companies. IMDbPro lists the running time as 88 minutes (2026 listing).
| Production detail | Reported information |
|---|---|
| Director | Philip Byron |
| Writers | Philip Byron and James Thayer |
| Producers | Philip Byron and Jillian A.G. |
| Production companies | Feed the Animals and Fulwell Entertainment |
| Running time | 88 minutes, according to IMDbPro’s 2026 listing |
| North American distributor | Greenwich Entertainment |
How does Spin Wars compare with other accounts of boutique cycling?
The documentary is one perspective among several ways to understand the industry’s history. Its emphasis is on filmed testimony and the interaction between rival companies; Ruth Zukerman’s memoir supplies a first-person account; and contemporaneous news reports provide outside reporting but may focus on a particular deal or dispute.
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| Account | Primary perspective | Format | Historical scope | Responses from all disputed parties |
|---|---|---|---|---|
| Spin Wars | Founders and named participants, including Zukerman and Roaman | Documentary | Rise of boutique indoor cycling and its competitive culture | Not established in the available reporting |
| Riding High: How I Kissed SoulCycle Goodbye, Co-Founded Flywheel, and Built the Life I Always Wanted | Ruth Zukerman’s personal account | Memoir | Zukerman’s career and the founding of SoulCycle and Flywheel | Memoir perspective; not a neutral joint statement |
| News coverage of the rights deal | Reporter-reported statements and deal information | News report | Acquisition, festival history and selected background | Coverage cited here does not include verified responses from Cutler and Rice |
What should viewers know before watching?
- The December 22 date and platform information are reported plans, not a confirmed Greenwich release listing.
- The film’s account of the SoulCycle partnership dispute should be read as attributed testimony, because the available announcement coverage does not contain responses from Elizabeth Cutler or Julie Rice.
- No acquisition price, guarantee, revenue split or other financial term has been published in the available coverage.
- The 88-minute running time comes from IMDbPro’s 2026 listing and may differ if a distributor-issued version is revised.
Frequently Asked Questions
Is Spin Wars based on a book?
No. It is a documentary directed by Philip Byron. Ruth Zukerman’s memoir, Riding High, is a separate first-person account that may provide additional context for her story.
Did Peloton produce Spin Wars?
The available credits identify Feed the Animals and Fulwell Entertainment as production companies. Peloton is a subject of the documentary’s history, not a listed producer in those credits.
Was Spin Wars shown at a film festival?
Yes. The documentary had its world premiere at the Tribeca Film Festival and later screened at the Hamptons International Film Festival before the North American rights announcement.
Has Greenwich announced how much it paid for the film?
No acquisition price or other financial terms were published in the available reports. Any claim about a fee, guarantee or revenue split would require a separate confirmed disclosure.
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