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NYT Strands Hints and Answers for August 23, 2025 (#538)

The August 23, 2025 NYT Strands theme is “Rub it in, why don’t you?” Find gentle hints first, followed by the full solution for puzzle #538.
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For NYT Strands puzzle #538, dated Saturday, August 23, 2025, the theme clue is “Rub it in, why don’t you?” It points to skincare and moisturizing products. If you want a nudge rather than the full solution, use the hints below in order; the complete answer list is after the spoiler break.

Spoiler-light hints for Strands #538

Start with the theme

Think of products used to moisturize or soothe skin.

First letters

In the order listed by Parade, the seven theme words begin BA, SA, CR, LO, BU, JE, and SE. The spangram begins MO.

Spangram path

The spangram has 12 letters. TechRadar reports that its path starts on the left side of the grid in row 5 and ends on the right side in row 7.

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Spoiler: the full answer to Strands #538

Spangram: MOISTURIZERS

Theme words: LOTION, BALM, CREAM, BUTTER, JELLY, SERUM, and SALVE.

TechRadar, Parade, and Forbes agree on the complete answer set. TechRadar, Parade, and Forbes each publish this solution.

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How Strands hints work

Parade attributes the instruction “Find theme words to fill the board” to The New York Times. In its explanation, players drag or tap letters to form words, theme words are highlighted in blue, and the spangram describes the theme while touching two opposite sides of the board. Parade also reports that finding three non-theme words earns an in-game hint. Forbes describes the puzzle grid as six rows by eight columns.

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