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Where to find each revenue figure
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Open YouTube Studio and go to Analytics. Choose the date range you want to evaluate.
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In the revenue-source breakdown, locate Shopping affiliate revenue and Watch Page Ads. YouTube lists these as distinct sources, alongside other monetization sources. [YouTube: Check your YouTube revenue]
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To focus on ads associated with live streams and replays, apply the Live filter in Analytics. Read the displayed ad revenue for the selected period and scope.
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For commerce, inspect Shopping affiliate estimated revenue for the same period. Eligible creators can earn commissions on qualifying purchases attributed to products tagged in their live streams. [YouTube: Get started with Shopping on YouTube]
Compare the two displayed estimates directly only when the dates and content scope align. The available reporting does not establish that every creator can isolate Shopping affiliate revenue for one exact 24/7 stream in precisely the same way as live/replay ad revenue. Check the breakdown available in your own Studio Analytics before describing the result as stream-specific.
Make the comparison fair
Match dates and content
Use identical start and end dates for both sources. Match the content scope as closely as Studio allows—for example, the same live stream or set of live streams rather than channel-wide Shopping revenue against one stream’s ad figure. If one source cannot be isolated to that scope, say so and avoid presenting the figures as an exact stream-level comparison.
Compare the revenue lines, not total RPM
YouTube defines RPM as revenue after its share per 1,000 views, but it can include ads, YouTube Premium, memberships, Supers and other defined sources. It also uses all views, including views without monetized ads. That makes RPM useful for a broader channel revenue picture, not a replacement for the Watch Page Ads revenue line. [YouTube: Understand ad revenue analytics]
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Optional: calculate your own normalized measures
To account for differences in audience size or stream duration, you can calculate comparison measures from aligned totals. These are your own calculations, not official YouTube metrics:
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Revenue per 1,000 live views: divide each revenue source’s amount by the number of live views in the same scope and period, then multiply by 1,000. Use the same view count denominator for both, and label the calculation clearly.
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Revenue per live hour: divide each aligned revenue total by the number of hours streamed in that scope and period. This helps compare different-length broadcasts but does not adjust for audience size.
Do not substitute total channel views for live views without identifying that denominator. If Studio does not provide a matching view or duration figure for the chosen scope, report the raw source totals instead of implying a precise normalized result.
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Why the figures can change or diverge
Ad delivery is not continuous
A 24-hour broadcast does not mean 24 hours of monetized ad impressions. YouTube says, “Ad slots are not guaranteed to serve ads.” Actual ad delivery and revenue can vary, so stream duration alone cannot establish expected ad earnings. [YouTube: Monetize your live stream]
Shopping rates and attribution can vary
Commission rates shown in Studio are estimates based on current rates. A purchase’s payout reflects the rate active when the purchase occurs, and rates may change. Do not treat a displayed rate as a permanent or universal commission. [YouTube: Tag products in your content]
Affiliate estimates need validation
Shopping affiliate revenue is provisional: returns and cancellations can affect it, and sellers validate commissions on retailer-specific schedules. YouTube describes a typical seller lock-in period of 30–90 days; this is not a universal guarantee, and actual timing depends on retailer terms. Revisit recent periods after validation before drawing a firm conclusion. [YouTube: Understand your affiliate metrics]
Estimated partner revenue can be adjusted
YouTube notes that estimated partner revenue may be adjusted, including for invalid traffic and claims or disputes. Treat recent estimates as provisional and distinguish them from finalized earnings. [YouTube Partner earnings overview]
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How to interpret what you find
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If Shopping affiliate revenue is higher for the matched dates and scope, it outperformed Watch Page Ads in that comparison—not necessarily on every stream or in future periods.
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If Watch Page Ads is higher, that is the result for the selected period and scope; it does not prove that longer broadcasts always earn more.
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If the scopes do not match, label the comparison as approximate or do not compare the totals directly.
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Do not infer a universal winner from a single period. Traffic, relevant tagged products and purchases, current commission rates, ad delivery, and later validation adjustments all affect the result.
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YouTube’s earnings-share figures for other monetization products should not be confused with Shopping commissions or with an individual creator’s results. Its help documentation says partners who accept the Watch Page Monetization Module receive 55% of net revenue from Watch Page Ads; it separately says creators receive 70% of net revenues from memberships, Super Chat, Super Stickers and Super Thanks under the Commerce Product Module. Neither percentage guarantees a particular ad yield or Shopping commission. [YouTube Partner earnings overview]
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