After Million Dollar Listing New York, Ryan Serhant built a brokerage of his own, starred in Netflix’s Owning Manhattan, and expanded into books and sales education. His career moved from a Bravo series about New York brokers to a Netflix show centered on his firm, SERHANT.
Ryan Serhant founded his own brokerage
Serhant launched SERHANT. in September 2020, after leading a New York City residential sales team for more than a decade, according to his official biography. The company combines real estate brokerage with content, technology and education.
Serhant’s official biography currently describes the business as operating in 14 states and Washington, D.C., with nearly 1,500 agents and nearly 200 full-time employees. Those are company-published figures, not independently audited totals. The same biography credits Serhant with more than $15 billion in career sales; that is also a promotional figure from the company, rather than an independently verified total.
He returned to television with Owning Manhattan
Netflix announced Owning Manhattan in June 2024. Unlike Million Dollar Listing New York, a Bravo series featuring multiple brokers, the Netflix show follows Serhant and agents at his own brokerage as they pursue luxury listings. Netflix’s Season 1 announcement describes the agents competing for listings in New York.
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In a September 2024 interview with HousingWire, Serhant said Million Dollar Listing New York helped him get access to clients and properties, but did not close deals for him: “It enabled me to open up any door I wanted to. I still had to go close it as a salesperson, but I was able to get into any door I wanted to.” He also said Owning Manhattan brought more leads and brand awareness. Those are his own observations, not an independent study establishing the show’s impact.
Owning Manhattan Season 2
Netflix reported that all eight episodes of Season 2 began streaming on December 5, 2025. The season widened its scope beyond New York to include Miami listings. Serhant described it as “an emotional and physical roller coaster” and said, “This season is all-out real estate warfare.” Netflix also quoted him saying the brokerage had grown from roughly 300 agents in Season 1 to more than 1,000 in Season 2; these are figures he gave Netflix, not independently audited counts. Netflix Tudum’s Season 2 coverage has the release details.
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He also developed books and sales education
Serhant’s official biography lists three books and says he created a sales course and education platform now called SellIt. One book for readers interested in his sales approach is Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine. It is a business resource, not a companion guide to either television series.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Did Million Dollar Listing New York end because Serhant left?
The available statements from Bravo, Netflix and Serhant do not establish a definitive reason the Bravo series ended, or show that Serhant personally quit or was dismissed. The two programs have different focuses: Bravo’s series followed several New York brokers, while Netflix’s follows Serhant and agents at his brokerage. That change in format does not, by itself, prove one show caused the other to end. Bravo’s official series page provides the show context and describes Serhant opening his own brokerage and becoming its CEO.
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