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1. How “Dad Shoes” Turned New Balance Into A $5 Billion Brand
Once upon a time, New Balance was simply known as the shoe of choice for dads across the US. But today, it has transformed into an in-demand fashion staple loved by everyone from Hailey Bieber to NBA star Kawhi Leonard. So how did New Balance go from being an afterthought to becoming one of the hottest brands out there?
2. The Origin of New Balance in Washington, DC
DC’s Shoe, an original documentary by Jacob Garibay, explores how the beloved culture of Washington, DC made New Balance sneakers a must-have item in the early 80s. Through exclusive interviews with natives of the city, this documentary seeks to uncover the stories behind why New Balance has become such an integral part of its identity.
3. Why Is New Balance So Popular Right Now?
Joe La Puma, Brendan Dunne, and Matt Welty have collaborated to bring you the Complex Sneakers Podcast. This week, they dive deep into New Balance’s renowned collaborations and how it has led to their sustained success in the lifestyle sneaker market. From Solebox to Concepts, Hanon to Burn Rubber, NB has been connecting with partners for over 15 years to create one-of-a-kind kicks.
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- ABZORB HEEL CUSHIONING - IMEVA midsole with ABZORB heel pad absorbs impact and provides added cushioning for all-day comfort during training and everyday wear
- SUEDE LEATHER UPPER - Quality suede upper delivers a classic, durable look with supportive structure that molds comfortably to your foot over time
- LACE-UP CLOSURE - Traditional lace-up design allows you to adjust the fit for maximum comfort and a secure feel during workouts and daily activities
- CUSHIONED FOOTBED - Lightly cushioned footbed provides an extra layer of soft comfort underfoot, keeping you supported through long days on your feet
- DURABLE OUTSOLE - Sturdy outsole construction offers reliable traction and long-lasting durability on gym floors, sidewalks, and everyday surfaces
4. NEW BALANCE – Inside the Factory Shoes
A documentary about the production of New Balance Shoes takes a deep dive into the factory and reveals how passionate workers create some of the finest footwear in the world. From selecting premium materials to creating eye-catching designs, this film provides an exclusive look at every step of the process. We get up close with experienced artisans as they craft high quality shoes that combine comfort and style. We meet the team behind the scenes, from designers and factory workers to engineers who make sure materials are just right for each shoe.
https://youtu.be/Q8K11q8Qoi0
5. Things You Didn’t KnowAbout NEW BALANCE
New Balance has been making shoes for decades, but there’s more to the brand than meets the eye – and that’s why we’re going to let you in on some of their lesser-known facts. From how they got started to where they are now, these fascinating stories will give you a whole new perspective on this iconic brand.
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- ABZORB HEEL CUSHIONING - ABZORB heel crash pad absorbs impact on every step, paired with a molded PU insert for underfoot comfort that lasts from morning to night
- SUEDE LEATHER UPPER - Sturdy suede upper provides supportive structure and a classic look that breaks in nicely over time for a personalized fit
- DUAL DENSITY COLLAR - Dual density collar foam supports the ankle and helps maintain stability during workouts, walks, and all-day wear
- PHANTOM LINER INTERIOR - Phantom Liner construction features minimal interior seaming to reduce irritation and create a smooth, comfortable fit against the foot
- LIGHTWEIGHT EVA FOAM - EVA foam midsole with an internal shank adds lightweight cushioning and midfoot stability for versatile daily comfort
6. The Weird Truth about New Balance 550
The New Balance 550 has become a symbol of style and status. After Aime Leon Dore’s re-release of the 1989 design, people were eager to get their hands on this sneaker. I was able to get my own pair and decided to cut it in half to investigate the materials used. To my surprise, the quality of leather exceeded all expectations.
7. how NEW BALANCE became the HOTTEST SNEAKER BRAND
The hottest sneaker brand in the game today is none other than New Balance. From its beginnings as a small, family-owned business to becoming an international footwear powerhouse, New Balance has risen on the backs of innovative design and quality craftsmanship.
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Rank #3
- ENCAP midsole cushioning combines soft foam with a durable polyurethane rim in these mens 574 sneakers for all-day support and comfort.
- The suede and mesh upper on these new balance 574 men delivers the iconic look that has made the 574 a wardrobe staple for decades.
- Vamp, collar, and tongue mesh are made from 100% recycled polyester, making these classic sneakers men a more responsible choice without sacrificing style.
- A rubber outsole with 5% recycled rubber gives these lifestyle sneakers men lasting grip and durability for everyday wear.
- Available in extended width sizes, these retro sneakers men provide a comfortable fit for a wide range of foot shapes.
8. NEW BALANCE Sneakers for 2023
2023 is almost here, and New Balance is ready to roll out their latest sneaker lineup. With a rich history in sportswear design and production, New Balance has been making sneakers since 1906. As technology advances and style trends evolve, the iconic brand continues to innovate and create must-have footwear that fit into any lifestyle.
Quick Recap
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- RETRO LIFESTYLE SNEAKER — Inspired by iconic 1970s running shoes, the New Balance 327 blends retro design with a bold modern silhouette
- SUEDE AND NYLON UPPER — Suede and nylon upper construction features an exaggerated fang design inspired by classic 320, 355, and Supercomp New Balance models
- LUGGED OUTSOLE — A lugged outsole inspired by the 355 trail running shoe adds heritage detail and everyday traction
- DISTINCTIVE 327 DESIGN — A flared midsole, oversized N logo, and medial New Balance text branding create a standout, trendy look
- RETRO FINISHING DETAILS — Rubber heel wrap, retro-inspired nylon tongue, and spliteyerow complete the vintage-inspired sneaker design
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- FRESH FOAM CUSHIONING — Precision-engineered Fresh Foam midsole cushioning helps deliver a soft, cushioned, lightweight ride
- ALL-DAY COMFORT — Designed for all-day wear and everyday running, this women’s shoe blends soft cushioning with neutral support
- BREATHABLE MESH UPPER — A mesh upper with no-sew overlays helps create a sleek fit and feel with breathable comfort
- DURABLE RUBBER OUTSOLE — Durable rubber outsole construction supports daily wear, workouts, and everyday athletic activity
- SECURE LACE-UP FIT — Lace-up closure helps provide a secure fit, while the lightweight 194 gram design is ideal for all day wear
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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