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Billie Eilish wore the retro lingerie-inspired look to promote Your Turn, her fragrance featured in a campaign publicized on February 6, 2025. The look was described as lacy and semi-sheer—not as the nudity shown in imagery associated with a separate campaign for her 2021 debut scent, Eilish.
Which fragrance was the lingerie campaign promoting?
The campaign was for Your Turn. Bustle’s February 7, 2025 coverage described Eilish in an ivory lacy slip with a semi-sheer brassiere detail and a short, semi-flared miniskirt—a retro lingerie-inspired look that contrasted with her typically layered style. Bustle’s campaign coverage reported that the fragrance is warm, woody, and fresh, with ginger, peach, and sandalwood notes.
Bustle reported a $90 price for a 100 mL bottle in 2025. That is a dated report, not confirmation of today’s price or availability; the Billie Eilish Fragrances website and Ulta listing are destinations to check for current product details.
How is this different from the 2021 Eilish campaign?
The two campaigns promote different fragrances and should not be conflated. Parlux’s 2021 launch announcement identified the original scent as Eilish and credited its campaign film to Eilish, photographer Amanda Charchian, and Mazarine New York. A MUSE Awards entry describes that film’s surreal looking-glass concept and amber lighting, including a scene in which Eilish appears stripped bare while holding and spraying the fragrance. That imagery belongs to the debut fragrance campaign, not the 2025 Your Turn lingerie look.
#1 Best Overall
- Feel confident and sexy with Billie Eilish's captivating Amber Gourmand fragrance
- The beautifully gilded bottle is a fusion of angles and soft curves inspired by classic sculptures and the human form, with a design that represents the chest, neck, and collarbone
- Billie's love of fragrance will expose you to raw feelings, emotions, and memories, revealing your inner self and uncovering your full beauty
- Top notes include sugared petals, mandarin, and red berries, with heart notes of creamy vanilla, soft spices, and cocoa, and base notes of warm musks, tonka bean, and sleek woods
- Long-lasting and warm, sensual, and powerfully you, this fragrance leaves a lasting impression
For the debut scent, Eilish told Parlux, “I wanted it to feel like a warm embrace. It’s a scent that I’ve been chasing for years and years and years. It’s my favorite smell in the world.” Those comments explain the original Eilish fragrance, not the later Your Turn campaign.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What has Eilish said about self-expression and fragrance?
In a 2023 Vogue interview, Eilish said, “I’m allowed to be whatever I want to be when I want to be it,” adding, “I’m also feminine, and I’m also sexy, and I’m also cute, and I’m also just like, none of the above, and I’m just me.” This is broader context about how she describes her self-expression; it was not given as an explanation of the 2025 campaign.
Rank #2
- Feel confident and sexy with Billie Eilish's captivating Amber Gourmand fragrance
- The beautifully gilded bottle is a fusion of angles and soft curves inspired by classic sculptures and the human form, with a design that represents the chest, neck, and collarbone
- Billie's love of fragrance will expose you to raw feelings, emotions, and memories, revealing your inner self and uncovering your full beauty
- Long-lasting and warm, sensual, and powerfully you, this fragrance leaves a lasting impression
- Features Vegan, Clean Ingredients, Paraben Free, Carton made with 100% Wind Energy & Envirofoil, Biodegradable Cello Wrap
Her remarks about the original fragrance likewise belong to that earlier concept. In Allure, she said she wanted “to accentuate that beauty without making it about [sexualizing bodies]” and described the scent as “not really supposed to be physically sexy” but “almost supposed to be mentally sexy.” These comments concern Eilish, rather than Your Turn.
Quick Recap
Best Value
- Feel confident and sexy with Billie Eilish's captivating Amber Gourmand fragrance
- The beautifully gilded bottle is a fusion of angles and soft curves inspired by classic sculptures and the human form, with a design that represents the chest, neck, and collarbone
- Billie's love of fragrance will expose you to raw feelings, emotions, and memories, revealing your inner self and uncovering your full beauty
- Top notes include sugared petals, mandarin, and red berries, with heart notes of creamy vanilla, soft spices, and cocoa, and base notes of warm musks, tonka bean, and sleek woods
- Long-lasting and warm, sensual, and powerfully you, this fragrance leaves a lasting impression
Rank #4
- Feel confident and sexy with Billie Eilish's captivating Amber Gourmand fragrance
- The beautifully gilded bottle is a fusion of angles and soft curves inspired by classic sculptures and the human form, with a design that represents the chest, neck, and collarbone
- Billie's love of fragrance will expose you to raw feelings, emotions, and memories, revealing your inner self and uncovering your full beauty
- Top notes include sugared petals, mandarin, and red berries, with heart notes of creamy vanilla, soft spices, and cocoa, and base notes of warm musks, tonka bean, and sleek woods
- Long-lasting and warm, sensual, and powerfully you, this fragrance leaves a lasting impression
Rank #3
- Eilish opens with a harmonious contrast of juicy red berries, mandarin and the textural sweet impression of sugared petals. Delicate, creamy notes of vanilla, soft spices and cocoa radiate from the heart, and move into a drydown of warm musks, tonka beans and sleek woods, surrounding the skin with a lingering warmth.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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