Snoop Dogg’s business portfolio spans music rights, consumer brands, licensed products, media and youth sports. It is not a single list of companies he wholly owns: the documented relationships range from his acquisition of Death Row Records to joint branding and licensing deals. Here is what the available sources establish—and where they do not establish ownership.
What are Snoop Dogg’s main business ventures?
His best-documented activity falls into four broad areas: music and intellectual property, consumer products, commerce and media, and community sports. The distinctions matter: owning a record label is not the same as owning every publishing right connected to its catalog, and a product carrying his name may be licensed rather than owned by him.
| Venture | What is documented | Relationship established by the source |
|---|---|---|
| Death Row Records | Snoop acquired the label in 2022. His official announcement called B.O.D.R. the first album released through Death Row under his ownership. Official B.O.D.R. announcement | Label acquisition; the announcement does not establish ownership of every related right. |
| Publishing arrangements | Reservoir announced deals covering Snoop’s domestic publishing for his catalog and Death Row Records’ publishing catalog in September 2024. Reservoir announcement, reproduced by Nasdaq | Publishing deals; distinct from the label acquisition and not a statement about every recording right. |
| Gin & Juice by Dre and Snoop | The brand describes a spirits company whose canned beverage takes its name from Snoop’s song. Brand story | Jointly branded venture; the source does not establish that Snoop wholly owns the company. |
| Dr. Bombay | Dr. Bombay Foods connects Snoop and his son Cordell Broadus to its ice-cream venture. Dr. Bombay Foods about page | Brand connection; ownership shares and current retail availability are not stated. |
| 19 Crimes wine | TIME reported a licensing deal for Snoop-branded wine in 2025. TIME profile, 2025 | Licensing, not proof that he owns the wine producer. |
| Snoop Young Football League | TIME reported about 2,500 players and 1,000 cheerleaders in 2025. TIME profile, 2025 | Community youth-sports program; the figures are participation counts, not revenue or profit. |
How do Death Row and Snoop’s music rights fit together?
The label acquisition
Snoop’s official biography identifies Doggystyle as his 1993 multi-platinum debut, released through Death Row. Snoop Dogg official biography In 2022, he acquired Death Row Records; his announcement of B.O.D.R. described it as the first album released through the label under his ownership. Official B.O.D.R. announcement
The separate publishing deals
In September 2024, Reservoir announced publishing arrangements covering Snoop’s domestic publishing for his catalog and Death Row Records’ publishing catalog. Reservoir announcement, reproduced by Nasdaq Publishing rights and administration are not interchangeable with ownership of a record label or all the recordings associated with it. The announcement establishes the specific publishing deals it describes; it does not establish that Snoop owns or controls every right in every recording.
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- From Cook To Cook: Snoop Dogg Cookbook. Platinum Recipes from The Boss Dogg's Kitchen
- Recipe book that delivers 50 recipes straight from Snoop's own collection: Snoop's cookbook features OG soul food cookbook staples like baked mac and cheese, fried bologna sandwiches with chips, plus new takes on classic weeknight faves like soft flour tacos and easy orange chicken. 192 pages
- Approximate dimensions: 7.8" x 1" x 9
- 4". Imported
Doggystyle is a notable part of that catalog. Physical editions may be available through retailers, but current formats and stock should be checked in the retailer’s listing.
Which consumer brands are connected to Snoop Dogg?
Gin & Juice by Dre and Snoop
The official brand story presents Gin & Juice by Dre and Snoop as a spirits company and says the canned drink’s name comes from Snoop’s song. Gin & Juice brand story TIME reported in 2025 that the beverage was sold at Target. TIME retail report, 2025 That retailer mention is time-bound, not confirmation of current stock. The sources do not specify Snoop’s ownership share.
Rank #2
Dr. Bombay ice cream
Dr. Bombay Foods’ about page connects Snoop and his son Cordell Broadus to the ice-cream venture. Dr. Bombay Foods about page TIME also listed ice cream among Snoop-associated products in its 2025 profile. TIME profile, 2025 Neither source states ownership percentages or guarantees present-day availability.
19 Crimes and other licensed products
TIME reported a 19 Crimes licensing deal for Snoop-branded wine. The same 2025 profile described a broad range of products bearing his name or associated brands, including cookbooks, snacks, jewelry, clothing, games, NFTs and dog apparel, as well as a branded Skechers collection. TIME profile, 2025 These examples show the breadth of his licensing and brand activity at that time; they are not evidence that he owns each product maker or a complete, current company register.
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- Snoop Dogg Presents: Goon With The Spoon Cookbook. The follow-up to From Crook to Cook, this next-level cookbook is all about bringing together memorable meals for any occasion, with 65+ recipes from rappers Snoop Dogg and E-40
- 192 pages. Approximate dimensions: 7
- 9" x 0.8" x 9
- 6". Imported
What role do commerce and media play?
Death Row expanded into direct-to-consumer commerce: a June 2025 launch announcement described TryDeathRow.com as a nationwide e-commerce platform. Death Row commerce launch announcement, June 2025 That announcement records the launch, not the platform’s current status or inventory.
TIME’s 2025 profile also mentioned cookbooks, games, toys and NFTs among the products associated with Snoop. TIME profile, 2025 The profile provides examples, not a company-by-company accounting of who owns, operates or licenses each product.
Rank #4
Is the Snoop Young Football League a business venture?
It belongs in a broad picture of Snoop’s entrepreneurial and community activity, but it should not be mistaken for a consumer company or a measure of commercial performance. TIME reported that the league had about 2,500 players and 1,000 cheerleaders in 2025, and described its after-school purpose through comments from commissioner and co-founder Khalil Wadood. TIME profile, 2025 Those counts describe participation, not income or profit.
What is—and is not—known about his portfolio?
The public examples establish a varied mix of ownership, publishing arrangements, joint branding and licensing. They do not establish a complete current list of companies, ownership percentages across the portfolio, or audited financial returns. Product availability and licensing arrangements can change, so a brand association reported in 2025 should not automatically be treated as a current retail listing or continuing deal.
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