Super Bowl LX, played on February 8, 2026, brought together celebrity-led commercials, brand storytelling and movie trailers. Here are 10 standout picks, selected for their creative idea, entertainment value, cultural moment and connection to the brand or film—not as a universal ranking. Different outlets chose different favorites, while YouTube’s AdBlitz list measures audience engagement rather than critical consensus.
10 standout Super Bowl LX commercials and trailers
The picks below draw on ads highlighted by FOX Sports, Boston.com and CBS News, plus titles in YouTube’s AdBlitz winners and iSpot’s event archive. The order is an editorial selection, not a shared ranking published by those sources.
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Poppi turns a lecture hall into a Charli XCX rave
FOX Sports highlighted Poppi’s spot starring Charli XCX and Rachel Sennott, built around a lecture hall transformed into a rave. The contrast gives the ad a clear, energetic premise and makes its celebrity appearances part of the scene rather than a detached roll call. FOX Sports included it in its Super Bowl LX commercial roundup.
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Pokémon’s 30th-anniversary celebration
FOX Sports also called out the Pokémon ad featuring Trevor Noah, BLACKPINK’s Jisoo and Lady Gaga. Its anniversary framing gives the star appearances a shared subject: a franchise with a long-running place in pop culture.
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Ben Affleck’s Dunkin’ celebrity gathering
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Levi’s “Backstory” brings together music, sport and style
FOX Sports highlighted Levi’s “Backstory,” featuring Doechii, Questlove, Shai Gilgeous-Alexander and Rosé. The mix of performers and an athlete gives the brand a broad cultural cast, while the title points toward a story about personal identity and clothing.
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Budweiser’s “American Icons”
Budweiser’s “American Icons” appeared among the contenders in Boston.com’s writer-selected list and on YouTube’s AdBlitz winners page. Its presence on both illustrates the difference between editorial selection and platform performance: one is a publication’s choice, the other a list based on views and engagements.
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Coinbase’s Backstreet Boys karaoke-style spot
Boston.com included Coinbase’s Backstreet Boys karaoke-style ad among its picks. The familiar song-and-singalong approach makes the commercial easy to recognize as entertainment, while the brand’s appearance links the spectacle to a cryptocurrency company.
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Anthropic’s AI-themed ad
Anthropic’s AI-themed commercial was another of Boston.com’s selections. Its subject stood out in a year when artificial intelligence was among the themes AP identified in its pregame preview of expected Super Bowl advertising.
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Michelob Ultra’s “The ULTRA Instructor”
CBS News highlighted Michelob Ultra’s “The ULTRA Instructor,” and Michelob Ultra also appeared in YouTube’s AdBlitz winners. That gives it both a news outlet’s editorial nod and a place in YouTube’s engagement-based results, without making either list a universal verdict.
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Pepsi’s “The Choice”
CBS News included Pepsi’s “The Choice” among the ads it highlighted. Pepsi’s spot is one of the brand commercials worth comparing with celebrity-heavy and technology-themed work from the same game.
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“Project Hail Mary” final trailer
Not every must-watch from the broadcast was a conventional product commercial. Amazon MGM Studios’ “Project Hail Mary” final trailer appeared on YouTube’s AdBlitz winners page, alongside commercial spots. iSpot’s Super Bowl archive also catalogs movie ads for “The Super Mario Galaxy Movie,” “Minions & Monsters” and “Disclosure Day.” These are film promotions, not brand commercials, but they were part of the game’s advertising lineup.
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How these picks differ from the AdBlitz winners
YouTube’s official AdBlitz winners are a separate way to compare the ads. The 2026 results were based on a combination of views and engagements from February 1 through February 12 at 12 AM ET. e.l.f. Cosmetics took the trophy for a telenovela-inspired ad; other listed winners included Budweiser, Michelob Ultra, Jeep, Google, Paramount Pictures and Salesforce with MrBeast. Amazon MGM Studios’ “Project Hail Mary” final trailer and Paramount Pictures’ “Scream 7” spot also appear on the winners page. See YouTube’s Super Bowl LX AdBlitz winners.
That list reflects performance on YouTube during its stated measurement period, not a critics’ poll or an all-viewer consensus. For an additional catalog, iSpot’s 2026 Super Bowl archive organizes ads by broadcast sequence; it is useful for finding spots, but it is not itself a top-ten ranking.
What stood out about the 2026 ad mix
In a February 4 preview, the Associated Press described expected themes including AI and technology, health and telehealth, celebrity endorsements and emotional brand storytelling. Villanova marketing professor Charles Taylor forecast that brands would generally steer away from dark or divisive themes in favor of the game’s celebratory atmosphere. That was a pregame expectation, not a measurement of every commercial that ultimately aired. Read the Associated Press preview of the 2026 Super Bowl commercials.
Celebrity casting was especially visible in the FOX Sports selections: Poppi paired Charli XCX with Rachel Sennott, Pokémon assembled Trevor Noah, Jisoo and Lady Gaga, and Dunkin’ brought together Affleck and several other familiar faces. Yet the star power is only one way to judge a spot. A memorable creative idea, entertaining execution and a meaningful connection between the ad and its brand or film matter too.
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Where to find the original lists
- FOX Sports’ roundup highlights Poppi, Pokémon, Dunkin’, Levi’s, NASCAR, State Farm and Grubhub, among others.
- Boston.com’s writer-selected list includes Budweiser, Coinbase and Anthropic.
- CBS News’ expert-rated coverage highlights Michelob Ultra, the NFL’s “Champion” and Pepsi.
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