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Ariana Grande’s Biggest Brand Endorsements to Date

Ariana Grande’s documented brand partnerships span beauty, sportswear, music-tour activations, food and drink, and luxury fashion and jewelry. Here are the notable examples and what the evidence does—and does not—show.
Opened Runtime3 min Written byDocumentaryTube Team
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Ariana Grande’s most prominent documented brand partnerships include M·A·C VIVA GLAM, Reebok, American Express, T-Mobile, Starbucks, Givenchy and Swarovski. “Biggest” here means notable and well-documented—not the most lucrative: comparable contract fees, sales results or media-value figures are not established for these partnerships.

Documented Ariana Grande brand partnerships

The partnerships span beauty, sportswear, financial services, telecommunications, food and drink, and luxury fashion and jewelry. The dates and relationship descriptions below reflect the available reporting; most older examples are documented in a secondary historical overview rather than primary announcements.

Brand Year or period Category Reported relationship Evidence
M·A·C VIVA GLAM 2016 Beauty Ariana Grande VIVA GLAM campaign launch Estée Lauder Companies’ 2016 annual report described it as the campaign’s “most engaging VIVA GLAM campaign to date” and said it led to increased Instagram and Snapchat followings. This is a company-reported engagement characterization, not a sales result. The Estée Lauder Companies, 2016 annual report.
Reebok September 2017 Sportswear Reported brand ambassador appointment Reported in a secondary historical overview.
American Express 2018 Financial services Reported partnership connected with The Sweetener Sessions Reported in the secondary historical overview.
T-Mobile 2018–2019 Telecommunications Reported activation continued alongside the Sweetener World Tour Reported in the secondary historical overview.
Starbucks March 2019 Food and drink Reported partnership around the Cloud Macchiato launch Reported in the secondary historical overview.
Givenchy Announced May 2019 Luxury fashion Reported as the face of the fall-winter campaign Reported in the secondary historical overview.
Swarovski Announced 2024 Luxury jewelry Brand ambassador and face of the House Named in Swarovski’s official announcement.

What stands out about the partnerships

M·A·C VIVA GLAM: a company-reported engagement milestone

The Estée Lauder Companies’ annual report offers a specific, if limited, performance claim for the 2016 campaign: the company called it the most engaging VIVA GLAM campaign to that point and said it increased the brand’s Instagram and Snapchat followings. The report does not establish a sales lift, and its qualitative engagement description should not be compared with financial results.

Swarovski: an officially named ambassador role

Swarovski’s announcement identifies Grande as its brand ambassador and face of the House, making it the clearest current primary-source partnership in this selection. Grande said: “I am thrilled to be Swarovski’s Brand Ambassador. It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.” This is Grande’s statement about the collaboration, not independent evidence of its performance.

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#1 Best Overall
Ariana Grande Cloud Eau de Parfum – Warm Gourmand Fragrance for Women – Women's Perfume with Notes of Lavender, Coconut, Vanilla & Pear – 3.4 Fl Oz
  • Ariana Grande fragrance Cloud is the uplifting new scent that imbues a thoughtful, artistic expression of positivity and happiness from Ariana to her fans.
  • This addictive scent opens with a dreamy blend of alluring lavender blossom, forbidden juicy Pear and mouth-watering bergamot.
  • The heart of the fragrance is a whipped touch of creme de coconut, indulgent praline and exotic, vanilla orchid. Sensual musk's and creamy woods add cashmere like feel that seduces the senses.
  • Top: lavender blossom juicy Pear bergamot
  • Heart: creme de coconut indulgent praline vanilla orchid

Tour and product-launch activations

The reported American Express and T-Mobile relationships connect Grande’s brand work to live music: American Express was associated with The Sweetener Sessions, while T-Mobile was reported alongside the Sweetener World Tour. Starbucks, by contrast, was linked to the launch of the Cloud Macchiato. These are different types of activity, not necessarily equivalent long-term ambassador contracts.

Why there is no reliable financial ranking

The available sources do not provide comparable contract fees, sales lift, or total media value for these partnerships. That means the deals cannot be ranked responsibly by money or business impact. The M·A·C statement concerns engagement and social following, while the other cited descriptions identify roles or campaign contexts; neither kind of evidence supplies a like-for-like financial comparison.

Rank #2
Ariana Grande Cloud Eau de Parfum, Gourmand Fragrance , Notes of Lavender, Coconut, Vanilla, Pear, Women's Perfume
  • Cloud is a joyful creation inspired by optimism and hope, and imbues a thoughtful, artistic expression of positivity and happiness from Ariana to her fans.
  • Top Notes: Lavender Blossom, Juicy Pear, Bergamot
  • Mid Notes: Crème de Coconut, Indulgent Praline, Vanilla Orchid
  • Base Notes: Sensual Musks, Creamy Blonde Woods

The list is a researched selection, not a complete inventory of every brand placement, music-video appearance or campaign associated with Grande. Dates and details for the older partnerships rely on secondary reporting, so they should be read as reported rather than as a fully documented chronology.

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Brand endorsements versus Ariana Grande’s own ventures

Grande’s fragrance line and r.e.m. beauty are her own commercial ventures, not endorsements of outside brands. They are relevant to her business activity, but belong in a separate category from partnerships such as Reebok, Givenchy and Swarovski.

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Quick Recap

Bestseller No. 1
Ariana Grande Cloud Eau de Parfum – Warm Gourmand Fragrance for Women – Women's Perfume with Notes of Lavender, Coconut, Vanilla & Pear – 3.4 Fl Oz
Ariana Grande Cloud Eau de Parfum – Warm Gourmand Fragrance for Women – Women's Perfume with Notes of Lavender, Coconut, Vanilla & Pear – 3.4 Fl Oz
Top: lavender blossom juicy Pear bergamot; Heart: creme de coconut indulgent praline vanilla orchid
$75.00
Bestseller No. 2
Ariana Grande Cloud Eau de Parfum, Gourmand Fragrance , Notes of Lavender, Coconut, Vanilla, Pear, Women's Perfume
Ariana Grande Cloud Eau de Parfum, Gourmand Fragrance , Notes of Lavender, Coconut, Vanilla, Pear, Women's Perfume
Top Notes: Lavender Blossom, Juicy Pear, Bergamot; Mid Notes: Crème de Coconut, Indulgent Praline, Vanilla Orchid
$54.00
Bestseller No. 4
Ariana Grande Sweet Like Candy Eau De Parfum – Fruity & Gourmand Fragrance for Women – 3.4 Fl Oz
Ariana Grande Sweet Like Candy Eau De Parfum – Fruity & Gourmand Fragrance for Women – 3.4 Fl Oz
Top Notes: Sparkling Blackberry, Italian Bergamot, Pear; Mid Notes: Jasmine Sambac, Frangipani, Dewy Honeysuckle
$75.00
Best Value
Ariana Grande Cloud Pink Eau de Parfum, Women's, 1 Fl Oz
  • Ariana Grande Cloud Pink Eau de Parfum: This luxurious women's fragrance comes in a convenient 1.0 fl oz bottle size for everyday use
  • Long Lasting Fragrance: Enjoy extended wear throughout your day with this eau de parfum concentration that provides lasting scent performance
  • Gourmand Musk Scent Profile: Features a captivating blend of dragon fruit, vanilla orchid, and amber woods creating a warm and inviting aroma
  • Uplifting and Empowering Fragrance: Inspired by unapologetic confidence that reveals both beauty and strength with an optimistic and confident character
  • Women's Perfume by Ariana Grande: Part of the Cloud collection, this pink edition offers a sophisticated gourmand musk fragrance experience
Rank #4
Ariana Grande Sweet Like Candy Eau De Parfum – Fruity & Gourmand Fragrance for Women – 3.4 Fl Oz
  • Inspired by Ariana’s seductively sweet, fun and sexy personality, unlock your most delightful daydream, flirt with the delicious possibilities and find yourself tickled pink with temptation.
  • Top Notes: Sparkling Blackberry, Italian Bergamot, Pear
  • Mid Notes: Jasmine Sambac, Frangipani, Dewy Honeysuckle
  • Base Notes: Crème de Casis, Marshmallow, Cashmere Woods, Sexy Vanilla
Rank #3
Ariana Grande MOD Vanilla Eau De Parfum for Women, 1 Fl Oz
  • Instantly Addicting Fragrance: MOD Vanilla Eau de Parfum opens with dark plum and musk, creating a captivating and sophisticated scent experience
  • Gourmand Musk Composition: A touch of gourmand is elevated to a sophisticated level with Orris and Praline, blending sweet and elegant notes
  • Unforgettable Signature Scent: Vanilla absolute and cocoa unveil a rich, warm base that creates a memorable and distinctive fragrance profile

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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