Shot on iPhone
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Apple’s Three Humorously Dramatic iPhone 13 Pro Camera Ads: “Detectives,” “The Basement” and “Pavel”
Apple’s three late-2021 iPhone 13 Pro commercials turn focus effects, low-light photography and dramatic filmmaking conventions into jokes. Here is what each ad shows—and what it does not prove.
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Apple
Apple’s ‘Big Man’ short film stars Stormzy in a Shot on iPhone 16 Pro production
Apple’s Big Man is a roughly 20-minute narrative short starring Stormzy, directed by Aneil Karia and shot entirely on iPhone 16 Pro. Here is where to watch it, how it was filmed and what the project really proves about smartphone filmmaking.
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Apple
Apple’s “¡Suerte!” Short Film Was Shot Entirely on the iPhone 15 Pro Max
Apple’s “¡Suerte!” follows musician Iván Cornejo to Mexico in a short film Apple says was shot entirely on the iPhone 15 Pro Max.