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Yes—the offer is real. As of August 18, 2026, YouTube lists NFL Sunday Ticket for $204 total for eligible current, paying YouTube Premium subscribers who are new to Sunday Ticket. The offer is available through September 30, 2026, at 11:59 p.m. Pacific Time. It covers out-of-market Sunday regular-season games, not every NFL game, and the $204 price does not include YouTube Premium or YouTube TV.
What the discount saves—and what it costs
YouTube’s Premium-member offer page currently lists Sunday Ticket at $204, either as one payment or eight non-cancellable payments of $25.50. The promotion is for the season pass; it is not a cancel-anytime monthly subscription.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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Fanatics Physical Gift Card - $50 | $50.00 | Buy on Amazon |
| 2 |
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Fanatics eGift Card - $50 - Standard | $50.00 | Buy on Amazon |
| 3 |
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Fanatics eGift Card - $15 - Standard | $15.00 | Buy on Amazon |
| 4 |
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Fanatics Physical Gift Card - $25 | $25.00 | Buy on Amazon |
| 5 |
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TJX Multibrand Physical Gift Card | $50.00 | Buy on Amazon |
| Price comparison | Price | Difference from $204 |
|---|---|---|
| Eligible Premium-member offer | $204 | — |
| General new-user standalone price | $240 | $36 |
| Returning-user YouTube TV add-on | $378 | $174 |
| Returning-user standalone price | $480 | $276 |
The advertised “save up to $276” compares the $204 promotion with the $480 returning-user standalone price. It is not a $276 saving against every Sunday Ticket option. YouTube’s general pricing page lists $240 for new users, so an eligible Premium member saves $36 against that standard new-user price.
The official offer page also contains inconsistent $240 references lower down. Treat the price shown in your logged-in checkout as the amount that applies to your account. If checkout does not show $204, do not assume the promotion has been applied.
#1 Best Overall
- The World's Largest Collection of Officially Licensed Fan Gear
- The Official Partner of NFL, MLB, NBA, NHL, NASCAR, NCAA and Hundreds of Top Professional and Collegiate Teams
- Fanatics-made, Fan-friendly Jerseys, Apparel and Autographed Memorabilia. Earn 3% FanCash on all purchases, Exclusive Offers, and VIP Events with Players and Teams.
- To redeem: Click the field labeled "Apply Gift Card Number" on the payment page at the final step of checkout. Enter your Gift Card number, select "Apply". Then enter your unique PIN (scratch off to reveal PIN). Click "Apply" to see the amount deducted from your merchandise total. You may redeem up to 10 gift cards per order.
- No returns and no refunds on gift cards.
Who qualifies?
You need to be a current, paying YouTube Premium subscriber and new to NFL Sunday Ticket. YouTube Premium Lite does not qualify. A previous Sunday Ticket purchase through either YouTube or YouTube TV can make you a returning customer and disqualify you from the $204 new-customer offer.
Existing Premium subscribers can qualify; the promotion is not limited to people who have just joined Premium. But signing up for Premium now does not guarantee that Sunday Ticket checkout will recognize your account for the offer. Eligibility and availability can vary by location and payment method, so use the same Google account that holds your paid Premium membership and check the final price before paying.
The offer is U.S.-oriented; do not assume this price or eligibility applies in other countries. The page says the offer ends September 30, 2026, at 11:59 p.m. PT, though terms and availability may change.
Rank #2
- Fans come first in the world of sports. At Fanatics, we embody that in everything we do as we bring you the very best officially licensed sports apparel.
- Redemption: online
- No returns and no refunds on gift cards.
How to check and claim the offer
- Sign in to the Google account with your current paid YouTube Premium membership.
- Open YouTube’s NFL Sunday Ticket Premium-member offer.
- Choose standalone NFL Sunday Ticket on YouTube, or the option bundled with YouTube TV if you also want live-TV channels.
- Confirm checkout shows $204 total or eight payments of $25.50, and review the payment, renewal and cancellation terms.
- If you choose the YouTube TV bundle, check its separate subscription charge and remember that YouTube TV must remain active for access to the add-on.
If you see $240 rather than $204, first check that you are signed into the Premium account and that you have not previously had Sunday Ticket. The account may not qualify, or checkout may be showing the general new-user offer. Do not count on customer support to manually add a discount that is not offered at checkout.
Standalone Sunday Ticket or YouTube TV bundle?
YouTube TV is not required for standalone Sunday Ticket. You can buy it through YouTube without subscribing to YouTube TV. The Premium-member Sunday Ticket price is $204 either way; the bundle adds the separate cost of YouTube TV.
| Choice | Best for | Important trade-off |
|---|---|---|
| Standalone Sunday Ticket on YouTube | Fans who already get local and national NFL broadcasts from an antenna, cable, satellite or another live-TV service, but want out-of-market Sunday games. | It does not supply the full set of local and national channels. |
| Sunday Ticket with YouTube TV | Cord-cutters who also want local and national channels and other live-TV programming. | YouTube TV is an additional recurring expense, and it must stay active to retain access to Sunday Ticket bought as an add-on. |
YouTube’s offer page lists YouTube TV at $67.99 per month for the first three months for eligible new users, then $82.99 per month; that introductory offer ends August 26, 2026. Those charges are separate from Sunday Ticket’s $204. If you cancel or pause YouTube TV while your Sunday Ticket purchase is attached to it, you lose Sunday Ticket access while YouTube TV is inactive. Check the current YouTube TV and Sunday Ticket terms before choosing the bundle.
Rank #3
- Fans come first in the world of sports. The official NFL Shop has the largest collection of NFL gear from top quality brands, all in one convenient place.
- Redemption online
- No returns and no refunds on gift cards.
What Sunday Ticket includes—and what it does not
Sunday Ticket is for out-of-market Sunday regular-season games that are not available on the viewer’s local CBS, FOX or NBC broadcast. It is most useful if you follow a team outside your local market or want access to multiple Sunday afternoon games. It is not a pass to every NFL broadcast.
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- Local games: The standalone package does not itself provide local broadcast channels. You need an appropriate local-TV source; a YouTube TV plan may provide local channels where available.
- National games and playoffs: Sunday Night Football, Monday Night Football and postseason broadcasts are not simply part of Sunday Ticket. Access depends on the channels or services carrying those games; YouTube TV includes local and national channels subject to market availability.
- Digital-only games: These are excluded from the offer.
- Blackouts and location: Availability can vary by location, market, time zone and device. YouTube uses location detection, and local or regional restrictions may apply.
- Commercial viewing: The residential product is for personal, non-commercial use, not bars, restaurants or offices.
For the package’s current details, consult YouTube’s NFL Sunday Ticket page and Help Center terms. NFL+ is not a substitute for Sunday Ticket: the NFL says Sunday Ticket is accessed through YouTube or YouTube TV, not included with NFL+ (NFL support).
Payment, cancellation and sharing rules
The promotional installment plan is eight non-cancellable payments. Do not treat it as a month-to-month subscription you can stop after a few games. YouTube says season passes are generally non-cancellable and non-refundable for the current season. You may be able to turn off automatic renewal for a future season, but that does not cancel the season already purchased. Review the YouTube Help Center’s purchase and cancellation guidance before checkout.
Rank #4
- The World's Largest Collection of Officially Licensed Fan Gear
- The Official Partner of NFL, MLB, NBA, NHL, NASCAR, NCAA and Hundreds of Top Professional and Collegiate Teams
- Fanatics-made, Fan-friendly Jerseys and Apparel
- Autographed Memorabilia
- Earn 3% FanCash on all purchases, Exclusive Offers, and VIP Events with Players and Teams
Installment availability can be restricted in Colorado, Maine, Utah, Wisconsin and U.S. territories; a one-time payment may be required. YouTube also warns that Primetime Channel pricing can differ when purchasing through the YouTube app on iPhone or iPad, so compare the checkout total before confirming.
YouTube says a Google family group can share YouTube TV or Primetime Channels access with up to five additional household members, subject to household and device rules. That does not mean the subscription can be shared freely with people outside the household. Use a supported device and reliable high-speed internet; YouTube lists a 3 Mbps minimum and recommends 7 Mbps or more for better quality. Check its current device and service information because supported-device lists can change.
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The $204 price is most compelling if you already pay for full YouTube Premium, have never had Sunday Ticket, and will watch enough out-of-market Sunday games to justify a season commitment. Standalone is generally the sensible route if you already have local and national game coverage elsewhere.
Best Value
- One gift card, five incredible brands. A TJX gift card is perfect for celebrating birthdays, holidays, a new home or just because.
- Score amazing savings on designer fashions for you, top-brand finds for your home, and everything you need for your outdoor adventures.
- With thousands of new arrivals across all five brands every week, the selection is ever-changing.
- The TJX gift card is redeemable at all HomeGoods, TJ Maxx, Marshalls, Sierra, and Homesense stores (in the U.S. and Puerto Rico) and online at TJ Maxx, Marshalls, and Sierra.
- Physical gift cards are delivered active via mail.
The deal is less attractive if you mainly watch your local team, want only one game or one team, already had Sunday Ticket, or are unwilling to commit to a non-refundable season pass. It may also be poor value if you would sign up for Premium solely to unlock it: the Sunday Ticket price does not include Premium, and the value depends on the cost of Premium to you and whether you want its other benefits. The dossier does not establish a current Premium subscription price, so compare the amount shown to you at signup rather than assuming the discount makes a new Premium membership worthwhile.
If you need local and national channels, compare the full YouTube TV cost with the live-TV coverage you already have. The $204 deal alone will not replace a complete NFL-season viewing setup. Customers with Verizon, Frontier or WOW! may also want to check provider-specific offers, but discounts depend on the provider and plan; do not switch services solely for an unconfirmed promotion.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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