Kordell Beckham’s Cheez-It collaboration was called the Kordeezy Cheezy Couple: a limited-time online bundle pairing two existing crackers, White Cheddar and Hot & Spicy. It was not a new, single “spicy white cheddar” flavor. Cheez-It’s official recipe shows how to recreate the combination at home.
What was Kordell’s Cheez-It flavor?
Before winning Love Island USA Season 6, Kordell Beckham had talked about wanting to partner with Cheez-It and proposed a “spicy white cheddar” idea. In a July 22, 2024 appearance on the Chicks in the Office podcast, he said, “I have a flavor I’ve been thinking about that y’all can make: spicy white cheddar,” as quoted by Elite Daily.
Cheez-It answered with the Kordeezy Cheezy Couple, a bundle of White Cheddar and Hot & Spicy crackers packaged with Kordell-themed artwork. The name and promotional concept joined the two flavors; the product itself was a pairing of existing varieties, not a newly developed standalone cracker. Cheez-It’s recipe page also presents it as a mix of the two boxes.
How the collaboration launched
Contemporaneous coverage dates the announcement to August 19–20, 2024. USA Network’s Aug. 21 reunion recap described Kordell confirming the partnership. USA Network’s recap places the announcement in the context of the show’s reunion.
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The first bundle release became available online on Aug. 20, 2024, and Elite Daily reported it quickly sold out. The outlet also reported a second drop announced for Aug. 23 at 11 a.m. ET. Those dates describe the original promotion, not current stock. The original package was presented as a limited-time online bundle; available reporting does not establish that the Kordell-branded version can still be purchased. Elite Daily’s launch coverage contains the reported drop details.
How to make the Kordeezy Cheezy Couple at home
Cheez-It’s official recipe calls for one box of White Cheddar crackers and one box of Hot & Spicy crackers. Mix them together in a serving bowl. The recipe lists a yield of 24 servings, but it does not provide nutrition facts for a combined serving. See the official recipe for its instructions.
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- Ignite cravings with the crunchy bite and bold cheese flavor found in each and every Cheez-It cracker; Want It, Need It, Cheez-It
- Made with 100% real cheese aged for a bold taste; Kosher Dairy; Contains wheat, milk, and soy ingredients
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- Includes 1, 21oz box of ready-to-eat baked snack crackers; Packaged for freshness and great taste
So, if the question is whether you have to eat one of each cracker at the same time, the pairing is meant to combine the two varieties. You can mix them together as the recipe suggests; the promotional name does not describe a single cracker that contains both flavors.
Original bundle or homemade mix?
| Option | What you get | Availability established by the sources |
|---|---|---|
| Original Kordeezy Cheezy Couple | The two crackers in Kordell-themed promotional packaging | It was a limited-time online release in August 2024. Current availability is not established. |
| At-home mix | White Cheddar and Hot & Spicy crackers combined, without the original promotional package | Cheez-It’s official recipe identifies the two varieties; retailer availability can vary. |
Choose the original bundle if the Kordell packaging is the point; choose the two regular varieties if you mainly want to try the flavor combination. Cheez-It says availability can vary by retailer, so check the current package and retailer listing for the varieties you want.
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- Deliciously cheesy, light and crispy snack crackers made with 100% real cheese, a sprinkle of salt, and an irresistible toasty flavor
- Ignite cravings with the crunchy bite and bold cheese flavor found in each and every Cheez-It Extra Toasty cracker; Want It, Need It, Cheez-It
- Made with 100% real cheese aged for a bold taste; Kosher Dairy; Contains wheat, milk, and soy ingredients
- Enjoy a cheesy crunch at family movie nights, for lunch snacks, snack spreads, or as an afternoon snack; Pack in lunchboxes and backpacks
- Includes 1, 21oz family-size box of ready-to-eat baked snack crackers; Packaged for freshness and great taste
What to check on the cracker labels
Cheez-It’s FAQ says the brand launched in 1921 and that its crackers are made with real cheese. Varieties may use different cheeses, and the brand directs shoppers to each product’s SmartLabel for current ingredient details. For allergies, dietary needs, or calorie information, use the exact package label for the variety you are buying rather than assuming the two crackers have identical ingredients or nutrition. Cheez-It’s FAQ provides the brand’s general product guidance.
The company’s current product page lists many categories, including Original, Extra, Snap’d, Duoz, Snack Mix, Grooves, canisters, multipacks, and variety packs. That broader catalog is not evidence that the Kordell-branded bundle remains in production or on sale. Browse Cheez-It’s product categories.
Rank #4
- Packed with extra cheese, these light and crispy snack crackers are made with 100% real cheese and a sprinkle of salt
- Ignite cravings with the crunchy bite and extra cheesy flavor found in each and every Cheez-It cracker; Want It, Need It, Cheez-It
- Made with 100% real cheese aged for a bold taste; Kosher Dairy; Contains wheat, milk, and soy ingredients
- Enjoy a cheesy crunch at family movie nights, for lunch snacks, snack spreads, or as an afternoon snack; Pack in lunchboxes and backpacks
- Includes 1, 21oz box of ready-to-eat baked snack crackers; Packaged for freshness and great taste
Why the collaboration was a bundle
Cheez-It describes limited-edition products and promotions as part of its brand collaborations: “Yes! Cheez-It® may collaborate with other brands and partners on limited-edition products and promotions,” its FAQ says. In Kordell’s case, the promotion gave his proposed spicy-white-cheddar combination a branded name and package by pairing two existing products.
Cheez-It’s FAQ identifies Mars, Incorporated as the brand’s owner as of 2025. That ownership detail is brand context; it does not change what the Kordell collaboration contained.
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