Watch the official trailer, Bad Bunny Takes the World’s Biggest Stage, on NFL.com or Apple Music’s YouTube channel. Apple Music dates its YouTube upload to January 16, 2026. The trailer promotes the Apple Music Super Bowl LX Halftime Show, which took place on February 8, 2026.
Where to watch the official trailer
- NFL.com: Watch the trailer on the NFL’s official video page.
- YouTube: Watch Apple Music’s official YouTube listing, dated January 16, 2026.
Both are official destinations for the trailer. The available sources do not establish a difference in video content between them; choose whichever platform works in your region.
What the trailer is for
The trailer promotes Bad Bunny’s performance at the Apple Music Super Bowl LX Halftime Show. The event took place February 8, 2026, at Levi’s Stadium in Santa Clara, California. Apple says the first-look trailer was shot in Puerto Rico. The NFL announcement named Apple Music, the NFL and Roc Nation as partners presenting the show and said the game would air on NBC.
Bad Bunny described the performance as representing more than himself, saying it was “for my people, my culture, and our history.” The NFL announcement carries his full statement.
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Looking for the full halftime performance?
The trailer is separate from the full show. Apple Music’s catalog lists Bad Bunny’s Super Bowl LX Halftime Show as a 2026 concert film with a 13-minute runtime. The listing specifies English audio, closed captions, and subtitle options including Spanish and French. Availability may vary by region and account access.
What is—and isn’t—confirmed about the trailer
Apple’s newsroom calls the trailer “record-breaking” but does not provide a view count in the cited announcement. No verified numeric trailer-view figure or independently attributable audience figure is established by the official sources cited here. They also do not provide a shot-by-shot synopsis, so specific scenes, songs or guest appearances should not be assumed from the trailer listing alone. See Apple’s Road to Halftime announcement for its event details and programming information.
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