Tubi’s “record growth” announcement was made on May 2, 2022—not in 2026. The Fox-owned, free, ad-supported streaming service said it had reached 51 million active users and generated 3.6 billion hours of viewing during 2021, a 40% year-over-year increase in total viewing time. It also announced more than 100 Tubi Original titles for the following 12 months and a major expansion of its free, ad-supported streaming television channels.
Those numbers are now historical. In corporate materials published through August 12, 2026, Tubi describes a substantially larger service: more than 100 million monthly active users, more than one billion hours of streamed content each month, and recent profitability. The comparison is useful, but the figures measure different periods and are not always directly comparable.
The announcement was a 2022 NewFronts expansion
Tubi’s record-growth story began at the company’s May 2022 NewFronts presentation. Tubi announced the figures in a corporate release on May 2; the announcement was reported by TechCrunch on May 3. At the time, the company was presenting itself not merely as a free alternative to subscription streaming, but as a large-scale platform for personalized programming, FAST channels, and measurable advertising.
FAST means “free ad-supported streaming television.” Unlike a subscription service, a FAST platform offers programming without a traditional monthly subscription fee and pays for much of its operation through advertising. Tubi combines on-demand movies and television with scheduled, linear-style channels that viewers can enter without choosing a specific title first.
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The key 2022 figures
| Measure | What Tubi reported | Timeframe |
|---|---|---|
| Users | 51 million active users | Reported in 2022, referring to the prior measurement period |
| Viewing | 3.6 billion hours watched | Calendar year 2021 |
| Viewing growth | 40% increase in total viewing time | Year over year |
| Original programming | More than 100 planned Tubi Original titles | Following 12 months after the announcement |
| Library and channels | More than 40,000 titles and over 100 sports and local-news channels | Historical 2022 figures |
The 51 million-user figure should be read exactly as reported: it was a 2022 company figure for “active users,” not the same metric as the “more than 100 million monthly active users” figure Tubi used in 2026. Likewise, 3.6 billion hours for all of 2021 should not be directly compared with a later monthly-hours figure without accounting for the different time periods.
What Tubi planned to add
Tubi said it would release more than 100 original titles during the next year. The programming emphasis included Black Cinema, thrillers, horror, science fiction, romance, and adult animation. That mix reflected a strategy built around identifiable communities and fandoms rather than a small slate of prestige productions designed to imitate the biggest subscription platforms.
The underlying idea was scale through personalization: build a large library, organize it around many interests, and use recommendations to help viewers find programming suited to them. For a viewer who does not want another monthly subscription, that model can be appealing because the service offers a broad range of programming in exchange for watching advertising.
Tubi also planned additional linear entertainment channels. The announced expansion included channels associated with The Masked Singer, TMZ, and Gordon Ramsay, as well as channels built around Tubi Originals and Tubi en Español. These additions were intended to make Tubi feel more like a television destination, not simply a searchable archive of free movies.
The advertising strategy was as important as the content strategy
Tubi’s 2022 presentation was aimed at advertisers as much as viewers. The company promoted several tools and formats intended to make free streaming inventory easier to buy and measure:
- Campaign Insights: advertiser reporting and audience-analysis capabilities.
- Content-cluster targeting: the ability to align campaigns with groups of related content or viewer interests.
- Certified measurement integrations: third-party measurement intended to help advertisers evaluate reach and performance.
- Frequency management: controls designed to reduce excessive repetition of the same advertisement.
- In-app placements and prime-pod positioning: advertising opportunities within the service and in prominent commercial breaks.
- Integrated marketing opportunities: campaigns connected to programming, channels, or larger entertainment properties.
Tubi also highlighted research claiming that 71% of its viewers were unreachable on cable, 56% were unreachable on linear television, and 27% were unreachable on other major free streaming platforms. These percentages came from Tubi-reported audience research. They are useful for understanding the company’s advertising pitch, but they should not be treated as independently established facts about the entire streaming market.
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The company’s relationship with Nielsen was another part of that pitch. In 2022, Tubi said Nielsen measurement would expand across a footprint covering more than 25 device types. The goal was to give advertisers a more consistent way to understand audiences watching Tubi through different televisions, streaming players, consoles, and digital platforms.
How much did Tubi grow after 2022?
By 2026, Tubi’s reported scale was materially larger than the 2022 baseline.
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| Measure | 2022 announcement | 2026 update |
|---|---|---|
| Audience | 51 million active users | More than 100 million monthly active users, according to Tubi corporate materials |
| Viewing | 3.6 billion hours during 2021 | More than one billion hours of streamed content each month |
| Recent growth | 40% year-over-year growth in total viewing time during the reported period | 27% year-over-year growth in total viewing time in Fox’s fiscal 2026 second quarter |
| Revenue and earnings | Expansion-focused announcement | Fox reported 19% quarterly revenue growth; Tubi later said it had reached profitability |
| On-demand library | More than 40,000 titles | More than 300,000 on-demand movies and episodes claimed in current corporate materials |
The figures show the direction of travel, but they are not a perfect before-and-after scorecard. The 2022 number referred to active users, while the 2026 number refers specifically to monthly active users. The 2022 library figure counted “titles,” while the 2026 figure counts movies and episodes, which can produce a much larger total. The catalog figures should therefore not be presented as like-for-like growth.
Fox’s fiscal 2026 second-quarter earnings call supplied a separate financial datapoint: management said Tubi’s total viewing time rose 27% year over year and revenue increased 19% during the quarter. Fox also characterized approximately 70% of Tubi’s user base as cord cutters or cord nevers—people who have left traditional pay television or never subscribed to it. That audience profile is particularly relevant to advertisers seeking viewers outside conventional television distribution.
Creators became a major part of the expansion
Tubi’s later strategy moved beyond conventional acquired films, television series, and Tubi Originals. In June 2026, the company said its Tubi for Creators initiative had grown to more than 20,000 episodes from more than 300 creators.
The company also announced a multi-project, multi-year slate with Kevin “KevOnStage” Fredericks. The slate included additional seasons of Safe Space, a scripted workplace comedy, a stand-up special, and feature films. This is a significant change in emphasis from the 2022 announcement: Tubi was not only commissioning or licensing traditional entertainment, but also using creator-led programming to bring established online audiences into a free streaming environment.
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Creator programming can serve several purposes at once. It can provide recognizable personalities, supply a steady stream of episodes, appeal to communities that may be underserved by mainstream commissioning, and create content that is naturally promoted through social platforms. It also gives Tubi another way to differentiate itself from services competing primarily through large studio libraries.
Fire TV expanded discovery and advertising distribution
In June 2026, Tubi and Amazon announced an expanded partnership bringing Tubi’s Creatorverse programming to Fire TV devices in the United States. For viewers, the practical effect is easier discovery of creator-led Tubi content inside a widely used connected-TV ecosystem. For advertisers, Amazon DSP customers received priority access to related Tubi advertising inventory, according to the companies’ announcement.
The Fire TV arrangement matters strategically because distribution affects whether viewers discover a service at all. Tubi’s growth is not only a question of how many titles it owns or licenses; it also depends on how easily its programming appears on the screens and interfaces people already use.
Sports and live-style programming broadened Tubi’s role
Tubi’s 2026 materials also describe a larger role for sports and event programming. In partnership with FOX Sports and FIFA, the service created a dedicated FIFA World Cup FOX Hub featuring related FOX Sports and FIFA programming.
Tubi also distributed The Fast Lane, a creator-led Formula 1 alternate broadcast, during selected 2026 races. An alternate broadcast offers a different presentation from the primary telecast, often with a distinct host, commentary style, or audience focus. For Tubi, this kind of programming connects the service to major cultural and sports moments without requiring it to become a conventional pay-TV channel.
These initiatives continue the logic behind the 2022 FAST-channel expansion. Tubi is combining scheduled viewing, event programming, creator personalities, and on-demand content so that users have more than one reason to open the service.
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- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
Measurement remained central in 2026
In February 2026, Tubi and Nielsen announced an expanded multiyear measurement partnership. Tubi cited Nielsen findings that ranked it as the number-one fully free, fully ad-supported streaming service, the number-two free AVOD platform in adults 18+ reach, and the number-four streamer in adults 18+ ad-supported reach.
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Nielsen also reported that Tubi represented 6.2% of ad-supported streaming in the fourth quarter of 2025. These rankings and percentages should be attributed to Nielsen and Tubi. They depend on the definitions, comparison set, audience category, and measurement methodology used, so they should not be rewritten as a universal industry consensus or as a ranking that applies to every country and demographic.
The significance is nevertheless clear. Tubi’s business model depends on advertising, so independent or third-party measurement can be nearly as important as audience growth. A large audience is more valuable to advertisers when they can estimate who reached an ad, how often they saw it, and how that reach compares with traditional television or other streaming services.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.International growth: the United Kingdom
Tubi’s expansion also moved beyond the United States. In a July 2026 UK announcement, the company said it had added more than 900 movies and television episodes through agreements with 800 Pound Gorilla Media, the CBS AMC Networks UK Channels Partnership, Fremantle, and Next Up.
A February 2026 Tubi release, citing Ampere analysis, said Tubi UK had nearly 75,000 movies and television episodes available and was the fastest-growing catalog among Europe’s free ad-supported platforms in that analysis. That is an Ampere-reported comparison cited by Tubi, not a claim that every European market has the same library or growth rate.
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What the expansion means for documentary viewers
For documentary viewers, Tubi’s growth is best understood as a distribution story rather than a guarantee of any particular catalog. A free, ad-supported platform can make factual programming easier to sample because viewers do not have to add another recurring subscription merely to watch one film or series. Its combination of on-demand titles, linear channels, creator programming, and event hubs also creates several ways for audiences to discover unfamiliar work.
At the same time, “more than 300,000 movies and episodes” does not mean 300,000 distinct films, and it does not tell viewers how many documentaries are available in a particular country. Some catalog totals count individual episodes, and rights can expire or move between services. Anyone searching for a specific documentary should check Tubi directly, confirm the country setting, and verify that the title is available on the device they intend to use.
The important qualifications behind the numbers
- Dates matter. The 51 million-user and 3.6 billion-hour figures belong to the 2022 announcement and its 2021 viewing period. The more than 100 million figure is a 2026 monthly-active-user claim.
- Definitions matter. “Active users,” “monthly active users,” “hours watched,” and “hours streamed per month” are different measurements.
- Catalog counts are not interchangeable. The 2022 figure referred to more than 40,000 titles; the 2026 figure refers to more than 300,000 movies and episodes.
- Research claims need attribution. Audience-reach percentages come from Tubi or Fox research, while later rankings and the 6.2% share figure come from Nielsen findings cited by Tubi.
- Availability varies. Programming, channels, languages, sports rights, and supported features depend on geography, device, and date.
- Growth does not mean every project remains available. Original programming and licensed titles can change as rights and distribution agreements change.
Frequently Asked Questions
When did Tubi announce its record growth?
Tubi made the announcement on May 2, 2022, during its NewFronts presentation. It reported 51 million active users and 3.6 billion hours watched during 2021, with viewing time up 40% year over year.
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No. The 51 million figure was the active-user figure reported in 2022, while the more than 100 million figure is Tubi’s 2026 claim for monthly active users. The dates and definitions should be kept separate.
Is Tubi free to watch?
Tubi is a free, ad-supported streaming service, although programming and availability vary by location and device. Viewers may watch through supported browsers, mobile devices, smart TVs, streaming players, consoles, and other platforms.
Does Tubi only offer on-demand movies and television?
No. Tubi has also promoted FAST channels, sports and local-news channels, Tubi Originals, creator-led programming, and event-focused hubs. The specific lineup changes by market and date.
Can I watch Tubi without a Fire TV Stick?
Yes. Fire TV is only one supported option. Tubi also lists platforms such as Roku, Apple TV, smart TVs, consoles, browsers, and mobile devices. A Fire TV Stick can be useful for a television that lacks a compatible built-in app, but it is not required.
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1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problemsThe Bottom Line
Tubi’s 2022 announcement marked the point at which the service openly presented scale, originals, FAST channels, and advertising measurement as one integrated strategy. By 2026, Tubi said it had grown to more than 100 million monthly active users, more than one billion streamed hours per month, a large creator operation, broader sports and connected-TV distribution, and recent profitability. The growth story is substantial, but the underlying figures come from different dates and definitions. Treat the audience, catalog, reach, ranking, and availability claims as company- or partner-reported measurements that must be read in their geographic and time context.
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