Abercrombie & Fitch featured actors and musicians including Taylor Swift, Channing Tatum, Ashton Kutcher, Penn Badgley, Olivia Wilde, Scott Eastwood, Alexander Ludwig and Jacob Artist in its campaigns. January Jones also appears among the celebrities reported to have posed for the brand. Jennifer Lawrence participated in a shoot, but her pictures were not used by Abercrombie—an important distinction when sorting campaign appearances from photo shoots.
Which celebrities appeared in Abercrombie & Fitch campaigns?
Abercrombie’s own campaign announcements provide the clearest record of several well-known names. In a 2014 release, the company identified these performers as talent featured in earlier campaigns:
- Taylor Swift
- Channing Tatum
- Ashton Kutcher
- Penn Badgley
- Alexander Ludwig
- Jacob Artist
- Olivia Wilde
- Scott Eastwood
- Jennifer Lawrence, with the qualification that the shoot featuring her was not published by the brand
The company’s 2013 “Stars on the Rise” release specifically named Swift, Tatum, Kutcher and Badgley as past talent. Those releases establish selected campaign examples, not a complete archive of every model or celebrity who worked with Abercrombie. Abercrombie’s 2014 campaign announcement and its 2013 “Stars on the Rise” announcement describe the company’s own selections.
January Jones
ABC News included January Jones among celebrities who had posed for Abercrombie. This is a reported example rather than one of the names in the cited company releases. ABC News’s coverage of celebrities who modeled for Abercrombie provides that example.
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Was Taylor Swift an Abercrombie model?
Yes. Abercrombie identified Taylor Swift as past “Stars on the Rise” campaign talent in its 2013 release and included her in its 2014 retrospective list of performers featured in earlier campaigns. The precise description supported by those company announcements is that she appeared as campaign talent; they do not establish that she was a professional fashion model or specify the duration or terms of her participation.
Did Jennifer Lawrence model for Abercrombie?
Jennifer Lawrence posed for a football-themed Abercrombie shoot as a teenager, but the images were never used by the company, according to British Vogue’s account. She can accurately be described as having posed for Abercrombie, but not as a published campaign face on the strength of that shoot. The distinction matters: participating in a shoot does not mean its pictures appeared in a campaign or catalog.
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Who modeled for Abercrombie before becoming famous?
The company’s “Stars on the Rise” framing gives some of its historical celebrity campaigns an emerging-talent angle. Its 2013 announcement names Swift, Tatum, Kutcher and Badgley among past talent, while the 2014 release identifies a wider set of actors and musicians featured in earlier campaigns. These examples support the idea that Abercrombie used entertainment talent at different stages of their careers, but the announcements do not provide a full career timeline for each person or establish exactly how famous each was at the time.
For that reason, “featured in Abercrombie campaigns” is more precise than calling every name a model who became famous later. The sources identify selected performers, not a complete roster or a uniform kind of modeling work.
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How Abercrombie’s celebrity campaigns have changed
The company’s 2013 and 2014 announcements presented emerging actors and musicians as “Stars on the Rise.” More recent campaigns show a broader mix of talent and categories. Abercrombie said its July 2026 Fall denim campaign, photographed by Cass Bird, featured Emily Ratajkowski, Paloma Elsesser, Jaxson Dart and Malik Nabers; the collection became available July 30, 2026. The Fall 2026 denim campaign announcement identifies its cast and launch timing.
The brand’s NFL partnership also uses professional players in fashion campaigns and includes team apparel and co-designed pieces. That is a different kind of association from the earlier entertainment-focused “Stars on the Rise” campaigns; it should not be treated as evidence that those athletes were emerging actors or early-career fashion models. Abercrombie’s NFL partnership announcement describes the collaboration.
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What the historical record does—and does not—show
Abercrombie & Fitch Co. traces the founding of Abercrombie Co. to 1892, and the present company describes itself as a global apparel retailer. That history provides context for the brand, but it does not mean its modern celebrity-campaign approach has existed unchanged since its founding. The company’s history page and its company overview describe the founding and present business.
Quick Recap
- Published campaign: The company’s releases identify several performers as featured talent.
- Unused shoot: Lawrence posed for images that, according to Vogue, Abercrombie did not use.
- Reported example: ABC News adds January Jones to its account of celebrities who posed for the brand.
- Not an exhaustive list: These sources provide notable names, not a definitive record of every Abercrombie model.
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