Hasbro’s San Diego Comic-Con 2024 presence spanned Marvel Legends, G.I. Joe, Transformers, Star Wars and other brands, with reveals ranging from individual figures to multipacks, vehicles and crossover sets. Hasbro’s July 17 announcement described what it planned for the convention; reports published July 26–27 covered products shown or revealed there. Those are different lists, and not every announced item is established as having shipped.
What Hasbro announced before SDCC 2024
On July 17, Hasbro outlined its planned booth, panels and convention products. The company said booth #3213 would feature Transformers, Dungeons & Dragons, Magic: The Gathering, G.I. Joe, Beyblade, Star Wars and Marvel. The Hasbro Pulse Toy Store there was to sell convention exclusives and other products. Hasbro’s July 17 announcement named these convention exclusives:
- Transformers: Legacy United Voyager Class Fractured Friendship 2-Pack.
- G.I. Joe: Classified Series #130 Cobra Commander (Once a Man).
- Star Wars: The Black Series Darth Maul & Sith Speeder.
- Magic: The Gathering: Secret Lair Burning Revelations.
Hasbro also identified Marvel Legends Series Death’s Head as a first-to-market item at the toy store. The announcement listed planned panels for G.I. Joe on Thursday, July 25, and Marvel Legends and Transformers on Friday, July 26. It said limited quantities of certain products would be available to order through HasbroPulse.com after the convention, while supplies lasted. That describes a 2024 sales window, not present-day stock.
Marvel Legends: Sentinels, Kang and more
Convention coverage reported Marvel Legends Series Marvel’s Sentinels and Kang the Conqueror. The Sentinels were described as based on their versions in the 1990s X-Men arcade game. These reports establish that the products were previewed or shown at the event; they do not supply a consistent price, specification or current availability.
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The Toy Book’s July 26 preview names both products. AIPT’s July 26 coverage also reports the Sentinels and Kang. Gizmodo’s July 27 roundup adds Deadpool & Wolverine Deadpool and Wolverine figures and a Headpool and Logan set. Gizmodo’s roundup is a selection of reported reveals, not a complete Hasbro inventory.
G.I. Joe: Classified Series and a HasLab vehicle
G.I. Joe coverage included a Classified Series figure whose name is spelled differently across the reports. The Toy Book calls the character Edward “Starduster” Skylar and identifies the figure as Classified Series #136. AIPT calls the same numbered figure Edward “Skyduster” Skylar. Because the sources disagree, the safest account is to preserve the discrepancy rather than silently choose one spelling.
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The Toy Book also reports the G.I. Joe Assault Copter Dragonfly (XH-1) HasLab. Hasbro’s separate pre-event announcement named Classified Series #130 Cobra Commander (Once a Man) as a convention exclusive; that planned exclusive should not be confused with the products reported from the show floor.
Transformers: franchise releases and crossovers
Among the Transformers products reported at the convention was the Legacy United Dinobot Dinoking Multipack. The broader July 27 roundup listed several additional examples across the brand:
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- Crossovers: Transformers x G.I. Joe Autobot Kup Triple T and Transformers x Knight Rider Autobot Agent Knight.
- Studio Series: Bumblebee Core Starscream; War for Cybertron Voyager Autobot Ratchet; Concept Art Decepticon Frenzy; and Reactivate Bumblebee.
- Other franchise releases: Transformers One Deluxe Megatron; a Revenge of the Fallen 15th Anniversary Autobot multipack; and the Legacy United Doom ’n Destruction Collection two-pack.
These examples show the range of formats and franchise connections in the reports, but the roundup does not provide a consistent specification or release-status comparison for every item. Hasbro’s July 17 announcement separately named the Fractured Friendship 2-Pack as a convention exclusive.
Star Wars and other brands
Star Wars appeared both in Hasbro’s pre-event plans and in convention coverage. The company listed The Black Series Darth Maul & Sith Speeder as a convention exclusive; The Toy Book’s show report also names The Black Series Stap and Battle Droid. The July 17 booth announcement included Dungeons & Dragons, Magic: The Gathering and Beyblade among the brands scheduled to appear, while its named convention exclusive for Magic was Secret Lair Burning Revelations. Hasbro said two different pins would be given out each day.
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How to read these 2024 product reports
The reports capture a convention moment, not a current catalog. Hasbro’s limited post-convention ordering note concerned availability after SDCC 2024 while supplies lasted; the announcement and event coverage do not establish October 2026 inventory, resale value or whether every mentioned product ultimately shipped. They also do not offer a standardized price or feature comparison across figures, multipacks, vehicle sets and HasLab products. Treat product names and formats as reported, and check a current retailer or Hasbro listing before making a purchase decision.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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