The Tool Desk
Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Lelê Burnier, identificada em reportagens como Alexandra Burnier, é uma criadora de conteúdo de moda do Rio de Janeiro. Ela ganhou projeção com vídeos de “Arrume-se Comigo” — o formato conhecido como Get Ready With Me (GRWM) — em que apresenta combinações coloridas, ousadas e divertidas para situações cotidianas.
Como Lelê Burnier começou a publicar sobre moda
A trajetória reportada começa durante a pandemia, com conteúdo de maquiagem. Depois, inspirada pelo formato GRWM, Lelê passou a gravar vídeos montando looks no closet da mãe. O foco não era oferecer consultoria formal de estilo, mas mostrar escolhas pessoais e criativas diante de ocasiões do dia a dia. Cidade FM e Metrópoles descrevem essa passagem da maquiagem para a moda.
O que aparece nos vídeos e quadros
Além dos vídeos de “Arrume-se Comigo”, a cobertura do Metrópoles, publicada em 17 de março de 2024, apresenta formatos que exploram maneiras de renovar e reaproveitar peças:
- “Revamp My Look”: mostra como acessórios e criações podem transformar combinações básicas.
- “Closet Matchmaker”: sugere outras formas de usar peças que já estão no guarda-roupa.
Esses quadros ampliam a proposta para além de acompanhar a montagem de um look: também mostram possibilidades de combinação e reuso. Leia a entrevista do Metrópoles.
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- HOLDS THROUGH SWEAT, DANCING, AND REAL LIFE - Created by a pole dancer who needed better than fashion tape, BONDIE is a liquid adhesive that won't slip or slide through sweat, heat, or humidity. Grips without strips, edges or wardrobe anxiety. Strong for strapless and low-cut styles.
Marcos de visibilidade noticiados em 2022
Em reportagem de 3 de julho de 2022, o Terra / Alto Astral registrou a indicação de Lelê ao MTV MIAW na categoria fashion e a repercussão do look usado por ela no Baile da Vogue daquele ano. São acontecimentos noticiados naquele contexto; não demonstram, por si só, o tamanho de sua audiência atual. Veja a reportagem do Terra / Alto Astral.
O que se sabe sobre sua formação
O Metrópoles relata que Lelê cursou Design de Produtos na PUC-Rio e se formou como maquiadora na Make Up School Lisboa. Um perfil comercial da plataforma Shake também lista essas formações, mas as instituições não foram consultadas diretamente para confirmá-las. Metrópoles · perfil na Shake.
Rank #2
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Números de audiência e estimativas sobre os looks
A Shake informava, em dados atualizados em 29 de setembro de 2026, 1,1 milhão de seguidores no Instagram e 3,2 milhões no TikTok. Esses números são métricas de terceiros, podem mudar e não foram confirmados diretamente nas contas oficiais. Confira o perfil comercial na Shake.
Em dezembro de 2022, o Terra / Dinheiro em Dia noticiou que uma tiktoker estimou em mais de R$ 100 mil a soma dos preços atribuídos a looks exibidos por Lelê ao longo de sete dias. A cifra foi uma estimativa externa: não representa renda, gasto confirmado ou patrimônio da criadora. Leia a matéria do Terra / Dinheiro em Dia.
Quick Recap
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Rank #3
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