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Hulu’s 2024 Black Friday Deal Was 99 Cents a Month for a Year

Hulu’s 99-cent Black Friday offer was a real 2024 promotion for eligible new and returning subscribers, but it has expired. Here are the exact terms, the Disney+ bundle difference, and what to check now.
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Hulu’s 99-cent-a-month Black Friday offer was a 2024 promotion, not a deal readers can claim now. The limited-time offer gave eligible new and returning subscribers Hulu’s ad-supported plan for $0.99 per month for 12 months. It ran from November 27 through December 2, 2024, and then reverted to the regular monthly price unless canceled.

What the 2024 Hulu Black Friday deal included

The headline price was $0.99 per month for 12 months, or $11.88 before applicable taxes for the promotional year. The deal applied to Hulu with ads, not Hulu’s ad-free plan.

  • Service: Standalone Hulu with ads
  • Promotional price: $0.99 per month
  • Promotional period: 12 months
  • Reported offer window: November 27–December 2, 2024
  • Eligibility: New subscribers and eligible returning subscribers
  • After 12 months: The subscription reverted to the then-current regular monthly price unless canceled

The offer was not automatically available to every former Hulu customer. The eligibility language referred to eligible returning subscribers, so an existing or previous account could still be excluded by the promotion’s terms.

Is Hulu still $0.99 a month?

No. The $0.99 rate has expired. It was a specific 2024 holiday promotion and should not be presented as an active Hulu price in 2026.

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Hulu’s own “Missed the Hulu Black Friday Deal?” guide says the later 2025 Black Friday deal has ended. Hulu’s current annual-plan page lists Hulu with ads at $119.99 per year, automatically renewing annually unless canceled, and describes that price as a 16% saving compared with the then-listed $11.99 monthly rate. Current prices and offers can change, so readers should check Hulu’s current plans at checkout rather than rely on the historical Black Friday price.

Current-status reminder: The 2024 $0.99 promotion is expired. Do not enter payment details expecting the 99-cent rate unless Hulu displays a new promotion with those exact terms.

Hulu alone was not the same as the Disney+ bundle

One source of confusion is that Hulu also promoted a separate Disney+ and Hulu ad-supported bundle during the 2024 holiday period. That bundle was reported at $2.99 per month for 12 months and included Disney+ with ads.

Offer Reported 2024 price What it included
Hulu Black Friday offer $0.99/month for 12 months Standalone Hulu with ads
Disney+ and Hulu bundle $2.99/month for 12 months Disney+ with ads and Hulu with ads

Those were different subscriptions with different prices. The $0.99 headline did not include Disney+. If both services are useful, readers can compare the Disney+ and Hulu bundle, but the bundle’s price, plan composition, eligibility, and promotional terms must be confirmed on the current checkout page.

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Hulu’s public bundle page currently displays plans beginning at $12.99 per month as of August 11, 2026. That current public price is not evidence that the old $2.99 promotion remains available.

What happened after the promotional year?

The 2024 deal was designed as a 12-month introductory rate. Unless the subscriber canceled, billing continued at the regular price that applied after the discount ended. The regular price reported at the time of the offer was $9.99 per month; that older figure should not be confused with Hulu’s later pricing.

For anyone who claimed a similar future promotion, the practical steps would be:

  1. Check the account’s billing or subscription page for the promotion’s end date.
  2. Decide whether the service is still worth the post-promotion price.
  3. Cancel before the discounted period ends if continued billing is not wanted.
  4. Keep confirmation of the cancellation and check the next billing statement.

Deal coverage of the 2024 offer reported that canceling ended access at the end of the paid period and did not preserve the promotional rate for a later restart. That is best treated as a caution tied to that promotion’s terms, not as a guarantee about every future Hulu offer.

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How Hulu’s Black Friday strategy changed

The unusually low standalone Hulu price was specific to the 2024 holiday window. In 2025, Hulu placed more emphasis on the Disney+ and Hulu relationship and on bundle-oriented offers. Hulu’s November 2025 announcement promoted Hulu on Disney+ for bundle subscribers, while contemporaneous deal coverage reported a $4.99-per-month-for-12-months ad-supported Disney+ and Hulu offer.

That progression matters for future Black Friday coverage: Hulu has changed both the featured product and the promotional price from year to year. There is no sound basis for promising another $0.99 deal in 2026 before Hulu publishes official terms.

What do you need to watch Hulu?

A streaming stick is not required to subscribe to or watch Hulu. Many viewers can use a supported smart TV, game console, phone, tablet, computer, or streaming player. Hulu maintains separate compatibility information for supported Roku and Amazon Fire TV devices, and device support can change as apps and operating systems are updated.

If you have an older television with an available HDMI port and no built-in Hulu app, an optional Fire TV Stick 4K can provide a way to stream Hulu. It is an accessory for a compatible television—not part of the Black Friday promotion and not necessary for people who already have a supported device. Check the television’s HDMI requirements, Wi-Fi availability, and Hulu’s current device-support list before buying.

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Should you wait for the next Hulu Black Friday deal?

Waiting may make sense if you only want Hulu at a deep introductory discount, but the 2024 offer should be used as historical context rather than a forecast. When a new promotion appears, check five details before subscribing:

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  • Give the gift of entertainment so your friends and family can stream unlimited films and Netflix original series. Whether your loved one already has a Netflix account or they will be creating a new account, they can use a Netflix gift card toward their membership.
  • No credit card is required to redeem a gift code.
  • Codes are applied to your account as a gift balance. Gift codes can be added to any plan, regardless of the amount.
  • Redemption: Online
  • Whether the offer is for standalone Hulu or a Disney+ and Hulu bundle
  • Whether the plan includes ads
  • The exact promotional duration and price
  • Whether new, returning, or existing subscribers qualify
  • The price and billing schedule after the introductory period

Premium add-ons such as STARZ or HBO Max also appeared in limited-time Hulu-related Black Friday coverage in 2025. Those historical offers have expired and should not be treated as current prices. They may be worth checking during a future seasonal promotion, but only after Hulu publishes new terms.

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Bottom line

Hulu’s famous 99-cent Black Friday price was real, but it belonged to the November 27–December 2, 2024 promotion. Eligible new and returning subscribers received standalone Hulu with ads for $0.99 per month for one year. The offer has ended, and current Hulu pricing must be checked directly rather than inferred from the old headline.

Frequently Asked Questions

Was Hulu really 99 cents a month for Black Friday?

Yes. Hulu offered its ad-supported standalone plan for $0.99 per month for 12 months during a limited Black Friday window from November 27 through December 2, 2024. The offer is expired.

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Did the $0.99 Hulu deal include Disney+?

No. The $0.99 offer was for standalone Hulu with ads. Disney+ and Hulu were sold separately in a reported $2.99-per-month promotional bundle during the same 2024 holiday period.

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Could former Hulu subscribers claim the 2024 deal?

Some eligible returning subscribers could claim it, but the offer was not guaranteed for every former customer. Eligibility depended on Hulu’s promotional terms.

What happened after the 12-month Hulu discount ended?

The subscription reverted to the regular price that applied after the promotional period unless canceled. Readers considering a future offer should check the renewal price and cancellation deadline before subscribing.

Is Hulu offering the $0.99 price now?

No. The $0.99 rate was a 2024 Black Friday promotion. Current plans and promotions should be verified on Hulu’s checkout page.

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The Bottom Line

The $0.99 Hulu Black Friday deal was a 2024 promotion and is no longer active. It covered Hulu with ads for 12 months—not an ad-free plan and not the Disney+ bundle. Check Hulu’s current plans for today’s pricing and renewal terms.

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