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The quickest way to sign in is to open the Max app on your TV, choose Sign In and Use a Code, then scan the QR code or visit max.com/signin on a phone or computer. Enter the six-digit code shown on the TV, sign in with your Max or HBO Max email and password, and choose your profile. The app may be labeled Max even if you still use an HBO Max account.
Before you start
- A supported TV or streaming device with the Max app installed and updated.
- An active Max subscription, or an eligible subscription from a participating cable, satellite, internet, mobile or TV provider.
- The email address and password for the Max/HBO Max account.
- A phone or computer if you plan to use QR-code or six-digit-code activation.
- Internet access on both the TV and the phone or computer.
Having HBO channels through a provider does not automatically create a Max login. Provider-billed customers may need to connect their provider account first.
If you do not have a subscription, use the official Max signup page. Check for an existing provider entitlement before purchasing a second subscription.
Sign in with the TV QR code or six-digit code
This is normally faster than typing a password with a remote. Max’s official instructions use a six-digit TV code and the address max.com/signin.
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- Open the Max app on your TV.
- Select Sign In.
- Select Use a Code.
- Leave the QR-code and code screen open.
- Scan the QR code with your phone’s camera, or open max.com/signin on a phone or computer.
- Enter the current six-digit code displayed on the TV.
- Sign in with the email and password for your Max or HBO Max account.
- Return to the TV and select a viewer profile.
The TV should move to profile selection and then the Max home screen. If it does not, wait briefly without repeatedly refreshing the TV, then restart the sign-in flow from the app.
Sign in with email and password on the TV
Some devices show Use Email Address instead of, or alongside, the code option. Choose it when you cannot scan a QR code, a code is rejected, you have no second device, or the TV does not offer mobile-app authorization.
- On the TV sign-in screen, select Use Email Address.
- Highlight the email field and press the remote’s Select or OK button to open the on-screen keyboard.
- Enter your Max/HBO Max email address.
- Enter the password and select Sign In.
- Choose a profile.
Use the Max mobile app
Use Max Mobile App appears only on some TV devices. The phone or tablet and TV generally must be connected to the same Wi-Fi network.
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- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
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- On the TV, select Use Max Mobile App.
- Open the Max app on your phone or tablet and sign in there if needed.
- Approve the authorization request by choosing Allow.
- Select a profile on the TV.
No prompt? Confirm both devices use the same Wi-Fi, then close and reopen the mobile app. If authorization still does not appear, use the six-digit code or email method.
If you receive Max through a provider
Subscribers to cable, satellite, internet, mobile or TV bundles may need to connect the provider before normal Max sign-in works. If the provider subscription is already connected to a Max account, use that Max email and password. Otherwise, choose Connect Your Provider or the provider-activation option shown on the TV.
- Keep the TV activation screen open.
- Scan its QR code or open the displayed activation page.
- Select your provider.
- Sign in with the provider’s separate username and password.
- Confirm the connection to an existing Max account if prompted.
- Return to the TV and select a profile.
An Account found message can ask you to verify the email with a one-time code or choose whether to attach the provider subscription to an existing account. Follow the provider instructions at Max’s provider-connection guide and provider connection instructions.
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- Access thousands of shows with Fire TV - Watch over 1.5 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Prime Video, Netflix, Hulu, HBO Max, YouTube, Apple TV+, Disney+, ESPN+, Sling TV, Paramount+, and other services right from this TV.*
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If your provider is not listed, search by its name. If it remains unavailable, use the Max account login or contact the provider. Provider support and package eligibility vary by country and plan; a provider that does not include Max cannot activate it.
Choose the right account when the app says Max
Do not create a new account merely because the TV app is labeled Max instead of HBO Max. Sign in with the email and password associated with your existing account. Max states that HBO Max profiles, watch history and settings are available in Max, although provider migrations can vary.
When the six-digit code is rejected
- Make sure you are using the official max.com/signin page, not a lookalike activation site.
- Open the page in a private or incognito browser window.
- Enter the newest code currently visible on the TV, not one from an earlier screen.
- Try another supported browser, such as Chrome, Firefox, Edge or Safari.
- Scan the TV’s QR code instead of typing the code.
- On the TV, choose Use Email Address if available.
- Restart the sign-in process in the Max app.
- Delete and reinstall the official Max app if the activation screen remains unusable.
Max does not establish one universal code-validity period in the cited guidance, so generate a fresh code rather than relying on an older one.
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- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
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Fix password and subscription errors
Forgotten password
- Select Forgot Password? on the sign-in screen or open max.com/forgot-password.
- Enter the Max/HBO Max account email.
- Check inbox, spam, junk and promotions folders for the reset message.
- Open the newest message, choose Reset Your Password, and create a new password.
- Return to the TV and sign in again.
If no message arrives, confirm that you entered the email belonging to the Max account rather than the TV manufacturer account.
“Can’t verify your subscription”
- The subscription may have expired or been canceled.
- You may be using a different email from the one attached to the subscription.
- Your provider package may not include Max.
- A provider connection may have expired and need to be renewed.
- You may be trying to use a direct Max login for a provider-billed subscription, or the reverse.
For a direct or app-store subscription, check the relevant account or store. For provider billing, sign in to the provider’s website and confirm that Max is included. Max’s troubleshooting guidance is available at Can’t connect your provider.
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This is an Apple-specific recovery path, not a general activation step:
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- Open Max on Apple TV and select Sign In.
- Select Use Email Address.
- Select Restore Purchase.
If Max finds an active Apple App Store subscription, it can sign you in. See Max’s sign-in troubleshooting for the recovery guidance.
When the app freezes or returns to the sign-in screen
Record any displayed error message before changing settings, then work through these device-level fixes:
- Update the Max app.
- Update the TV or streaming-device software.
- Sign out if possible, restart the device, and try again.
- Clear Max cache or app data where the platform provides that control.
- Uninstall and reinstall Max from the device’s official app store.
- Try signing in on another supported device to separate an account problem from a TV-app problem.
For Android TV, Max specifically includes restarting, clearing cache/data and reinstalling in its app troubleshooting guide.
Switch accounts or sign out
- Open Max.
- Open the profile or Settings menu.
- Select Sign Out.
- Start the sign-in process again with the other account.
On many TV versions, account controls are under the Settings icon in the lower-left area, but exact placement varies by device and app version.
Last-resort alternatives
If the native TV app still fails after reinstalling, use Max on another supported streaming device, or cast or mirror from a compatible mobile device where that combination is supported. These options are device-dependent and are not guaranteed for every TV, phone, browser or plan. Contact Max support with the exact error text; contact your billing or provider company when the problem is entitlement rather than authentication.
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