El 18 de marzo de 2025, Elvis Crespo publicó un video humorístico que imitaba la campaña de ropa interior de Calvin Klein protagonizada por Bad Bunny: posó en ropa interior y bailó al ritmo de “Suavemente”. Fue una recreación de Crespo, no una campaña oficial ni una colaboración confirmada con la marca.
Qué publicó Elvis Crespo
Crespo compartió el video en sus redes sociales el 18 de marzo de 2025. En la pieza recreó la estética de la campaña de Bad Bunny para Calvin Klein, pero le dio un giro cómico al bailar su éxito “Suavemente”. Metro Puerto Rico y Milenio informaron sobre la publicación.
El mensaje que acompañó el video invitaba a etiquetar a Bad Bunny para conocer su opinión. Según la transcripción publicada por People en Español, Crespo escribió: “Si Bad Bunny puede, ¿por qué yo no? Calvin Klein dime qué lo qué. Etiqueten a Bad Bunny en los comentarios, quiero saber qué opina de esta nueva versión de la campaña”.
Cómo surgió la idea
En declaraciones recogidas por People en Español el 19 de marzo, Crespo explicó que la ocurrencia nació durante una sesión de fotos para un reportaje de El Nuevo Día. Un integrante de su equipo reparó en que llevaba ropa interior Calvin Klein y, como ya tenían preparado el espacio para las fotos, decidieron grabar allí la parodia. Es el relato de Crespo sobre cómo se hizo el video.
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Qué campaña imitó
La campaña original de primavera de 2025 marcó el debut de Bad Bunny con Calvin Klein y presentó la línea Icon Cotton Stretch. Una nota de campaña reproducida por Las Rosas identifica a Mario Sorrenti como director y fotógrafo, y señala que la filmación incluía “EoO” como banda sonora. Bad Bunny dijo que ver la campaña hecha realidad después de trabajar en ella durante tanto tiempo fue “muy bonito y gratificante”, y destacó que realizarla en Puerto Rico la hizo especial.
Qué ropa interior llevaba Crespo
Las notas describen a Crespo con ropa interior Calvin Klein, pero no identifican el modelo. Icon Cotton Stretch es la línea asociada a la campaña de Bad Bunny; no hay confirmación de que Crespo llevara esa línea. La nota reproducida por Las Rosas atribuye a Icon Cotton Stretch una cintura Infinity Bond sin costuras, un bolsillo contorneado de soporte y mayor retención de forma: son especificaciones promocionales, no resultados de pruebas independientes.
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Por qué no fue una campaña oficial
La cobertura presenta el video como una recreación humorística publicada por Crespo. No confirma autorización, patrocinio, pago ni participación de Calvin Klein. Tampoco registra una respuesta de la marca a la parodia, por lo que no corresponde describirla como una colaboración.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.La fecha mencionada en la publicación
People en Español también indicó que Crespo aprovechó el mensaje para promocionar una presentación anunciada para el 21 de junio de 2025 en el Coliseo de Puerto Rico. Esa fecha ya pasó; se menciona aquí únicamente como contexto de la publicación original.
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