There is no reliable attribution in the available contemporaneous coverage showing that Vanessa da Mata criticized Sandy’s 2011 Devassa beer campaign. The reports document Sandy’s role and her own comments, but they do not establish the claim in the headline.
What the 2011 campaign was
Folha de S.Paulo reported on March 2, 2011, that Sandy became the spokesperson for Devassa beer, replacing Paris Hilton. The campaign’s line was “Todo mundo tem um lado Devassa” (“Everyone has a Devassa side”). Folha attributed the campaign to agency Mood; creative director Aaron Sutton described the choice as an effort to take a different approach rather than find “another Paris.” Folha de S.Paulo’s March 2, 2011 report covers the campaign and its change in spokesperson.
What Sandy said about the campaign
In a March 2, 2011 interview with Veja São Paulo, Sandy said she expected criticism and challenged the public image that she was simply well-behaved. She said: “Foi a mídia que construiu essa imagem para mim. Sempre me pintaram como a moça comportada.” In English: “The media built that image of me. They always portrayed me as the well-behaved young woman.” These are Sandy’s remarks, not Vanessa da Mata’s. Veja São Paulo’s interview with Sandy was published March 2, 2011 and updated May 14, 2024.
Does the reporting attribute criticism to Vanessa da Mata?
No. The cited Folha campaign report, Veja São Paulo interview, and a March 8, 2011 Folha column about Sandy at the Devassa carnival lounge do not report a criticism by Vanessa da Mata. The column records Sandy’s response when asked about not liking beer; it does not connect Vanessa to the campaign. Folha’s March 8, 2011 column provides that additional event context.
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That is a limit of the available reporting, not proof that Vanessa never made such a statement. Without a direct interview, archived post, or reliable report that clearly attributes the words to her, the claim should not be repeated as fact.
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