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Did Selena Gomez Sell Benny Blanco’s $3,250 Ring for $12? What Happened

Selena Gomez’s custom “B” ring was listed for $12 as a sentimental album promotion. A jeweler’s representative reportedly valued it at $3,250, and TMZ said one fan received the ring after a checkout glitch.
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Yes. In March 2025, Selena Gomez listed a custom diamond “B” ring associated with Benny Blanco for $12 as the first item in her “12 Days of Really Rare Stuff” promotion. The ring went to one fan, according to TMZ, although a website glitch reportedly let multiple customers place orders. A jeweler’s representative had previously put the ring’s value at $3,250, a reported valuation—not the price Gomez received.

What ring did Selena Gomez sell?

It was a custom diamond ring with a “B” motif, associated with Blanco. Gomez had shown it in an Instagram Story in December 2023, around the time she made her relationship with Blanco public. Coverage reported that she wore it on her left ring finger.

In the website description reproduced by Marie Claire, Gomez called it “the exact, real ring that I posted to my Instagram story in December 2023.” The account of the original post and listing comes through later coverage; the posts themselves were not independently reviewed.

How much did the ring sell for, and what was it reportedly worth?

Figure What it refers to
$12 The promotional listing price reported in 2025 by ELLE, Marie Claire and Us Weekly.
$3,250 A value attributed to a representative for jeweler Jacquie Aiche, as reported to Page Six in 2023 and repeated by ELLE. It is not the sale price or an independently established appraisal.

The two figures describe different things: $12 was the price in Gomez’s promotional sale, while $3,250 was the jeweler representative’s reported valuation. The available coverage does not establish what the ring would sell for on the wider market.

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Did one fan or multiple fans buy it?

TMZ reported on March 12, 2025, that a website glitch allowed more than one customer to purchase the listing. Citing an unnamed source close to Gomez, TMZ said the actual personal ring went to one fan. The label reportedly told other affected buyers about the error and sent some “fun items.” Thus, multiple checkouts may have succeeded, but the reporting identifies one recipient of the ring itself.

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Why did Gomez put it up for sale?

The ring was the first offering in Gomez’s 12-day “Really Rare Stuff” countdown, which paired sentimental items from her past with the forthcoming album she made with Blanco, I Said I Love You First. Gomez said the campaign would offer “rare memories” she had kept over the years. In the listing description quoted by Us Weekly, she said it felt fitting to choose a ring symbolizing the start of their relationship.

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ELLE and Marie Claire reported that the album was scheduled for release on March 21, 2025. That release date was the countdown’s occasion; it does not change the distinction between the ring’s $12 listing price and its separately reported valuation.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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