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Repair Windows errors before they cause bigger problemsFix Now →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Budweiser’s 2024 Super Bowl commercial did feature a connection to Goldie Hawn and Kurt Russell—but not in the way the headline may suggest. Hawn and Russell do not appear on screen. The dog at the center of the advertisement is their yellow Labrador retriever, Roy Hawn Russell.
A snowstorm, a delayed delivery, and one determined dog
Titled “Old-School Delivery,” Budweiser’s Super Bowl LVIII commercial aired on February 11, 2024. The story takes place in a small town during a heavy snowstorm. Difficult conditions threaten to stop a Budweiser delivery, but the brand’s familiar Clydesdale horses continue toward their destination.
Roy helps the team navigate the snowy terrain. His role is not simply a brief cameo: the Labrador becomes part of the effort to get the delivery through. The commercial combines the Clydesdales’ traditional imagery with a new canine character, echoing the emotional appeal of earlier Budweiser ads while telling a different story.
Who is Roy Hawn Russell?
Roy Hawn Russell is the yellow Labrador retriever owned by Goldie Hawn and Kurt Russell. Hawn said the couple adopted Roy in 2020 and identified him as the dog appearing in his first Super Bowl commercial.
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Hawn and Russell watched the broadcast with family members. Hawn later described the moment as being about watching “our dog Roy Hawn Russell” make his Super Bowl debut. That ownership is the reason the commercial was widely linked to the Hollywood couple.
| Question | Accurate answer |
|---|---|
| Did Goldie Hawn appear in the commercial? | No. She and Kurt Russell were not on-screen performers in the ad. |
| Which dog appears in it? | Roy Hawn Russell, their yellow Labrador retriever. |
| What is the commercial called? | “Old-School Delivery.” |
| When did it air? | During Super Bowl LVIII on February 11, 2024. |
The people and animals behind the spot
The commercial also features Fred Dana, whom Anheuser-Busch described as a real-life Budweiser wholesaler with 34 years in the business. His presence reinforces the ad’s focus on the people involved in delivering the brand, rather than presenting the journey as a purely fictional adventure.
The Clydesdales continued their long-running Super Bowl tradition as well. According to the reporting around the commercial, this was their 46th appearance in a Super Bowl commercial. Their presence gives “Old-School Delivery” an immediate connection to Budweiser’s advertising history.
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Who made “Old-School Delivery”?
- Brand: Budweiser
- Agency: FCB New York
- Director: Henry-Alex Rubin
- Event: Super Bowl LVIII
- Release date: February 11, 2024
The official commercial uses a concise, story-driven format: the weather creates the obstacle, the Clydesdales supply the recognizable Budweiser image, and Roy provides the unexpected guide who helps complete the delivery.
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How it differs from Budweiser’s earlier dog commercials
Roy’s appearance may remind viewers of Budweiser’s earlier commercials featuring dogs and Clydesdales, particularly Puppy Love and Lost Dog. However, “Old-School Delivery” is not a renamed sequel to either advertisement.
The 2024 commercial has its own title and premise. Instead of focusing on a lost puppy being reunited with the horses or on a similar rescue-style narrative, it follows a delivery team trying to reach its destination during a snowstorm. The familiar pairing is part of Budweiser’s visual language, but the plot is new.
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Why the celebrity connection was easy to misunderstand
Reports about the commercial often led with Hawn and Russell because their dog was the star. That shorthand can make it sound as though the actors themselves appeared in the spot. The distinction matters: this was not a Goldie Hawn and Kurt Russell performance, cameo, or scripted appearance.
The accurate description is simpler: Goldie Hawn and Kurt Russell’s dog appeared in Budweiser’s 2024 Super Bowl commercial. Roy Hawn Russell made the on-screen appearance, while his owners watched from home.
Where to watch the commercial
The official “Super Bowl LVIII Old School Delivery” video was released through Budweiser’s official YouTube presence. It is also documented in Anheuser-Busch’s newsroom materials about the campaign and in AB InBev’s roundup of Super Bowl LVIII commercials.
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FAQ
Did Goldie Hawn and Kurt Russell star in Budweiser’s 2024 Super Bowl ad?
No. Their dog, Roy Hawn Russell, appears in the commercial. Hawn and Russell do not appear as performers.
What is Goldie Hawn and Kurt Russell’s dog’s full name?
Goldie Hawn identified the dog as Roy Hawn Russell. He is a yellow Labrador retriever adopted by the couple in 2020.
What happens in Budweiser’s “Old-School Delivery” commercial?
During a snowstorm, Roy helps guide Budweiser’s Clydesdale horses so a delivery can reach its destination.
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Is “Old-School Delivery” a remake of “Puppy Love”?
No. It is a separate 2024 commercial with a different title and story, although both ads use Budweiser’s recognizable dog-and-Clydesdale pairing.
The Bottom Line
The headline’s celebrity link is real, but indirect: Budweiser’s 2024 Super Bowl ad stars Roy Hawn Russell, the yellow Labrador owned by Goldie Hawn and Kurt Russell—not Hawn and Russell themselves. In “Old-School Delivery,” Roy helps the Clydesdales complete a delivery through a snowstorm.
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