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Best Super Bowl LVIII Movie Trailers: Deadpool & Wolverine, Wicked, and Twisters

A criteria-based look at the 2024 Super Bowl LVIII movie spots for Deadpool & Wolverine, Wicked, and Twisters—and what each trailer promises.
Opened Runtime3 min Written byDocumentaryTube Team
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The standout Super Bowl LVIII movie trailers of 2024 made three very different promises: Deadpool & Wolverine offered irreverent superhero action, Wicked teased musical fantasy, and Twisters sold large-scale disaster spectacle. This is an editorial ranking, not a popularity poll: it weighs how distinctly each spot communicates its film’s tone, premise, and visual appeal. “Deadpool 3” was the common shorthand, but the film’s released title is Deadpool & Wolverine.

How these Super Bowl trailers are ranked

There is no shared audience poll or comparable engagement measure in the available contemporaneous coverage, so “best” here means most effective as a short advertisement. The criteria are clarity of the film’s promise, strength of its visual hook, and how well its tone and scale make a viewer want to see more. These are editorial judgments, not measured audience results.

The comparison is limited to three named spots from Super Bowl LVIII, played in February 2024. Universal’s official recap confirms that Wicked and Twisters were among five film trailers the studio premiered during the game; the other three were The Fall Guy, Kung Fu Panda 4, and Despicable Me 4. NBCUniversal’s recap of its 2024 Super Bowl trailer slate and TheWrap’s contemporaneous roundup provide event context. The available coverage does not establish that all three spots were the same kind of cut, so they are compared as advertisements rather than as equivalent full-length trailers.

1. Deadpool & Wolverine: the clearest personality

The spot identified in game-day coverage as Deadpool & Wolverine is the strongest pick when the measure is an immediately legible identity. Its superhero-comedy-and-action promise gives the audience a clear signal about the kind of film it is selling: irreverent rather than solemn, with action at the center. The title’s “Deadpool 3” shorthand is recognizable, but Deadpool & Wolverine is the film’s released title and the name used in contemporaneous trailer coverage.

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#1 Best Overall
Sale
Deadpool & Wolverine - Blu-ray + Digital
  • Marvel Studios presents their most significant mistake yet. His days as Deadpool behind him, a listless Wade Wilson toils away in civilian life. But when his homeworld is threatened, he reluctantly suits up as he tries to convince Wolverine? oh hell, just watch. Warning: Some flashing-lights scenes in this film may affect photosensitive viewers.

That clarity is the spot’s advantage. A Super Bowl ad has little time to explain a franchise entry, and a recognizable comic tone can do more work than a plot summary. On the criteria used here, it ranks first for how quickly it establishes a distinctive attitude and audience promise. That does not prove it was the most watched or most popular of the three; no comparable performance data is established by the cited coverage.

2. Wicked: the most distinctive change of genre

Wicked stands apart from the other two through its musical-fantasy premise. Universal describes the film as a screen adaptation of the long-running stage musical, giving the spot an identifiable foundation beyond the broad label of fantasy. For viewers drawn to theatrical spectacle, that adaptation signal helps distinguish it from a conventional effects-driven adventure.

Rank #2
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Deadpool & Wolverine - 4K + Blu-ray + Digital
  • Marvel Studios presents their most significant mistake yet. His days as Deadpool behind him, a listless Wade Wilson toils away in civilian life. But when his homeworld is threatened, he reluctantly suits up as he tries to convince Wolverine? oh hell, just watch. Warning: Some flashing-lights scenes in this film may affect photosensitive viewers.

Its appeal is the contrast it offers in a slate crowded with action and spectacle: the film’s promise is rooted in musical fantasy. That makes it a strong choice for viewers who want a trailer that points toward a particular kind of world and storytelling tradition. The official studio recap confirms its place in Universal’s Super Bowl slate, but the sources do not provide a common measure for comparing its audience response with the other films.

3. Twisters: the strongest disaster-movie promise

Twisters sells a return to disaster-movie scale. Universal characterizes it as a disaster-movie return, a concise promise that tells viewers what kind of spectacle to expect without needing to mistake the spot for a character drama or a musical. Its position in the ranking reflects how clearly the concept can be communicated in a brief game-day advertisement, rather than any claim about its relative popularity.

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Rank #3
Deadpool & Wolverine [Blu-ray] (2024)
  • Ryan Reynolds and Hugh Jackman reprise their roles as Deadpool and Wolverine in this superhero action adventure sequel directed by Shawn Levy.

For viewers who want large-scale peril and the familiar appeal of a disaster film, that focused genre signal is the point. The official Universal recap confirms that Twisters was one of the five film trailers the studio premiered during the game; it does not establish a comparative audience score or ranking.

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Which trailer should you watch first?

  • For superhero comedy and action: start with Deadpool & Wolverine, the most immediately distinctive personality-led pitch in this comparison.
  • For musical fantasy: choose Wicked, especially if the stage musical’s adaptation premise appeals to you.
  • For disaster spectacle: choose Twisters, whose central promise is a return to the disaster-film format.

These are recommendations by genre and advertising clarity, not a verdict based on view counts or a shared audience poll. Universal’s wider slate also included The Fall Guy, Kung Fu Panda 4, and Despicable Me 4, but the three films above make the most useful comparison across superhero comedy, musical fantasy, and disaster spectacle.

Quick Recap

Best Value
Deadpool & Wolverine - 4K + Blu-ray + Digital
  • Marvel Studios presents their most significant mistake yet. His days as Deadpool behind him, a listless Wade Wilson toils away in civilian life. But when his homeworld is threatened, he reluctantly suits up as he tries to convince Wolverine? oh hell, just watch. Warning: Some flashing-lights scenes in this film may affect photosensitive viewers.

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