The Smurfs are blue comic-book characters created by Belgian cartoonist Peyo. They first appeared in 1958 as supporting characters in a story featuring Johan and Peewit; since then, the property has grown into an international franchise spanning animation, films, books, music and licensed experiences.
Who created the Smurfs, and where did they begin?
Peyo introduced the Smurfs in 1958 in The Smurfs & the Magic Flute (La Flûte à six schtroumpfs), a Johan and Peewit adventure. They were supporting characters in that story before becoming the focus of their own comic adventures. Peyo Company’s official brand history identifies the origin and the series’ creator.
That beginning matters: the Smurfs are not characters invented for a television series or a recent movie. The films and animated productions are later adaptations and extensions of a comic property.
What are the Smurfs?
They are a community of small blue characters whose stories have been adapted across different formats. “What is a Smurf?” is also the question highlighted in Peyo Company’s description of the 2025 film: the company said the movie would take the characters on an interdimensional adventure to explore “the power within.” That was a pre-release description, not a current account of distribution or viewing options.
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The franchise is broader than any one screen version. Peyo Company describes Peyo Licensing as the worldwide licensor for consumer products, book publishing and location-based entertainment. Its brand page sets out those licensing areas.
What is the latest Smurfs movie?
Paramount lists Smurfs as an animated family feature released on July 18, 2025. The studio gives it a PG rating and an 89-minute runtime, and lists digital availability. These details are from Paramount’s official film page; specific viewing services and access can differ by territory and over time.
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What happens in the 2025 film?
Paramount’s synopsis follows Smurfette as she leads a mission to rescue Papa Smurf after he is kidnapped by Razamel and Gargamel. The story is a distinct film adventure; its plot should not be confused with the Smurfs’ original 1958 comic appearance.
What is happening with the franchise?
Peyo Company announced a renewed strategy that included animation production in June 2024. Later milestones on the official Smurfs timeline include a music-video collaboration with K-pop group SEVENTEEN in November 2025. The same timeline lists two 22-minute Smurfs adventures for Q4 2026, with the characters going far from Smurf Village. As a future schedule entry, that listing is not confirmation that the adventures have aired.
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The official timeline also displays more than 5.5 million YouTube followers, more than 100 million monthly views and more than 15 million monthly watchtime hours. The page extract does not state a measurement date or methodology, so these are best understood as figures displayed by the franchise’s official timeline, not independently audited or date-specific audience counts.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Where can readers find Smurfs books and products?
Books and character merchandise fit the franchise’s documented licensing scope, but availability depends on the edition, seller and territory. For a specific purchase, check the actual listing for the licensed brand or edition, language and format, age guidance, seller, price and delivery region. No particular retailer listing, current stock or price is established here. Paramount’s film page lists digital availability; it does not establish a DVD or Blu-ray release.
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Sources and further reading
- Peyo Company: The Smurfs — origin and licensing scope.
- Paramount Pictures: Smurfs — film synopsis, release date, rating, runtime and digital availability.
- The Smurfs official timeline — franchise milestones and displayed audience metrics.
- Peyo Company announcement, June 11, 2024 — the company’s then-announced strategy and pre-release film description.
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