MrBeast ranked No. 1 in Forbes’ 2024 Top Creators list, with an estimated $85 million in gross earnings during June 2023–June 2024. The ranking was not a net-worth list or a simple earnings leaderboard: Forbes assessed creators using estimated earnings, follower counts, engagement rates and entrepreneurship. It included people active across YouTube, TikTok, Instagram and other social platforms—not only YouTubers and Instagrammers.
What the Forbes Top Creators 2024 ranking measures
Forbes Australia published its Top 50 on October 28, 2024. The earnings figures refer to estimated gross earnings from June 2023 through June 2024. Forbes said it excluded equity held in public and private companies, so these figures are neither creators’ net worth nor verified take-home income. Forbes Australia’s list and methodology explain the ranking.
Forbes worked with creator marketing firm Influential on follower counts and engagement rates. Engagement was calculated as likes, comments and shares divided by total followers. A separate entrepreneurship score ran from 1 to 4: the lower end reflected reliance on traditional advertising, while the higher end reflected building companies, brands and services. The overall rank brought these signals together, rather than ordering creators by estimated earnings alone.
Who ranked highest—and why earnings do not determine rank
The figures below are Forbes’ estimates for June 2023–June 2024, alongside the follower, engagement and entrepreneurship metrics reported in its 2024 list. They are ranking measures, not net worth estimates.
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| Rank | Creator | Estimated gross earnings | Total followers | Average engagement | Entrepreneurship score |
|---|---|---|---|---|---|
| 1 | MrBeast | $85 million | 503 million | 2.38% | 4 |
| 2 | Dhar Mann | $45 million | 120 million | 0.33% | 4 |
| 3 | Matt Rife | $50 million | 30.4 million | 3% | 3 |
| 4 | Charli D’Amelio | $23.5 million | 213.5 million | 0.27% | 4 |
| 5 | Stokes Twins | $20 million | 113.7 million | 3.09% | 3 |
Source for all table figures: Forbes Australia’s 2024 Top 50. Matt Rife’s No. 3 position illustrates the distinction: Forbes estimated his earnings at $50 million, less than MrBeast’s $85 million but more than Dhar Mann’s $45 million. Rank reflects the list’s broader assessment, not a strict descending earnings order.
What the list says about creator businesses
Forbes reported almost $720 million in combined earnings for the 50 honorees over the preceding 12 months, $20 million more than in 2023. It also said the group had added more than 100 million followers since the previous year and had more than 2.7 billion followers across YouTube, TikTok and Instagram. These are Forbes’ aggregate figures for the list, not a measure of unique people; the same audience member may follow multiple creators or platforms.
Rank #2
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The entrepreneurship score points to a business model beyond monetizing attention through advertising. Forbes highlighted examples such as MrBeast’s Feastables candy and clothing, Mark Rober’s CrunchLabs STEM subscription boxes, Ryan Kaji’s Ryan’s World toys and My Nguyen’s cookbook, My Healthy Dish. These examples help explain why company-building mattered to the ranking, but the score itself is not a valuation of those businesses.
In its 2024 article, Forbes estimated the influencer industry’s value at $250 billion. It also cited a Goldman Sachs forecast that the industry could approach $500 billion by 2027. The latter was a forecast, not a reported outcome.
Rank #3
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What to take away from the 2024 list
For readers asking who Forbes called the top creator in 2024, the answer is MrBeast. For readers comparing creator wealth, the important qualification is that Forbes ranked estimated gross earnings alongside audience reach, engagement and entrepreneurship. The figures describe a specific past earnings window; they do not establish anyone’s current income, net worth or ownership value.
Forbes Australia also quoted Dhar Mann describing why he makes videos: “The goal from the beginning was to help people going through a tough time in their life. Tough times I went through.”
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