A documentary that delves deep into the inner workings of Amazon; a machine that can observe, compare and analyze more than 300 million people worldwide, providing the richest man in the world – Jeff Bezos – with everything he needs to maintain his success in the market. As the company continues to grow, could it be just a matter of time before it turns our economic system upside down?
Amazon controls all the data streams in the market, which it uses to its own advantage. A single click on an Amazon page forwards information to the company that fills a printed DIN-A-4 page. As you converse with Alexa, watch streaming offers on Amazon-Prime or even order fresh vegetables through Amazon-Fresh; every move you make is collected and documented. What conclusions does Amazon draw from this, and what other data might they potentially collect as they expand to new areas of business – such as health, insurance and artificial intelligence? This documentary examines the implications of Amazon’s unstoppable growth and its impact on our economic system.