Shamin Abas is a luxury-marketing executive and the founder of Shamin Abas Associates. She is publicly known as former Today anchor Matt Lauer’s longtime girlfriend, with entertainment reporting placing the start of their relationship in late 2019. The couple has largely kept its personal life private.
Who is Shamin Abas?
Shamin Abas is a luxury-marketing executive and the founder of Shamin Abas Associates, a communications and experiential-marketing firm. She is publicly known in entertainment coverage as the longtime girlfriend of former Today anchor Matt Lauer.
Abas and Lauer have kept their relationship largely private. The latest reliable public reporting located for this article, dated March 25, 2026, identifies Abas as Lauer’s girlfriend; it does not report that they are married or engaged.
When did Shamin Abas and Matt Lauer start dating?
Entertainment-news reporting says Abas and Lauer began dating in late 2019, after Lauer’s divorce from Annette Roque was finalized in September of that year. A 2024 profile in the South China Morning Post described Abas and Lauer as having been friends for approximately 20 years before they became a couple. That figure comes from the profile and should be treated as an approximate reported timeline, not as an independently verified exact count.
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The timing followed a major change in Lauer’s personal and professional life. A Suffolk County Supreme Court judge finalized his divorce from Roque on September 5, 2019. The couple had separated in November 2017, and Lauer was fired by NBC from Today after allegations of workplace sexual misconduct.
What does Shamin Abas do?
Abas runs a luxury-focused public-relations and experiential-marketing business. The firm’s official description says it works with high-net-worth and ultra-high-net-worth consumers and provides services including:
- Communications and public relations
- Experiential event marketing
- Business development
- Brand partnerships
- Content creation
- Social-media strategy
Its stated areas of client and sector experience include automotive, marine, private aviation, timepieces, architecture and design, premium technology, high jewelry, real estate, and travel and hospitality. Earlier public-facing materials referred to the company as Shamin Abas Public Relations and described it as a boutique agency with roots in Palm Beach, New York, and the Hamptons, serving luxury, retail, fashion, beauty, and business clients.
In other words, Abas is not primarily known as a television personality. Her public professional identity is that of a business executive who markets luxury brands and experiences.
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Only occasionally. Their limited public appearances are consistent with the couple’s reported preference for privacy rather than evidence of a specific change in their relationship.
According to recent entertainment reporting, the pair were seen together in Sag Harbor, New York, in March 2026. Earlier reported appearances included a Bridgehampton car event in September 2024 and Don Lemon’s wedding in New York in April 2024. The South China Morning Post also reported their attendance at Lemon’s wedding.
Public sightings provide evidence that Abas and Lauer have appeared together, but they do not provide a complete account of their private life.
Are Matt Lauer and Shamin Abas married?
There is no reliable information in the reporting reviewed for this article that they are married or engaged. The available coverage describes Abas as Lauer’s girlfriend or dating partner. It is more accurate to use that wording than to assume a marriage, engagement, or other change in status.
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Public reporting supports a limited set of conclusions:
- Abas and Lauer have been romantically linked since late 2019.
- The reported relationship began after Lauer’s divorce was finalized.
- They were reportedly friends for many years before dating, although the often-cited approximately 20-year figure comes from a 2024 profile.
- They have appeared together publicly a small number of times.
- They generally keep their personal lives out of the spotlight.
The coverage does not establish details such as Abas’s age, net worth, residence, family history, or the couple’s day-to-day life. Nor does a lack of frequent photographs establish that they have broken up.
The bottom line
Shamin Abas is a luxury-marketing executive who founded and leads a firm focused on communications, experiential marketing, partnerships, and business development. She has been publicly reported as Matt Lauer’s girlfriend since late 2019, following his divorce from Annette Roque. The pair have made occasional public appearances but have largely kept the relationship private. As of the latest reliable report located—March 25, 2026—there is no confirmed public report that they are married, engaged, or have ended their relationship.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Frequently Asked Questions
When did Matt Lauer and Shamin Abas start dating?
Public reporting says Shamin Abas and Matt Lauer began dating in late 2019, after Lauer’s divorce from Annette Roque was finalized in September 2019.
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Are Shamin Abas and Matt Lauer married?
No. The reporting reviewed for this article describes Abas and Lauer as dating partners or boyfriend and girlfriend. It does not report a confirmed marriage or engagement.
What does Shamin Abas do for a living?
Abas is the founder of Shamin Abas Associates, a luxury-focused communications and experiential-marketing firm. Its services include public relations, event marketing, business development, brand partnerships, content creation, and social media.
Have Shamin Abas and Matt Lauer been seen together publicly?
They have been seen together publicly only occasionally, including reported appearances in Sag Harbor in March 2026, at a Bridgehampton car event in September 2024, and at Don Lemon’s New York wedding in April 2024.
The Bottom Line
Shamin Abas is the founder of a luxury communications and experiential-marketing firm and has been publicly linked to former Today anchor Matt Lauer since late 2019. Reporting describes them as a private couple who have appeared together only occasionally; it does not establish that they are married or engaged.
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