In 2004, TV starting looking for the British version of Donald Trump to front the UK version of the business reality show, the apprentice. What they found was Billionaire Alan Sugar, who eventually rose to prominence and fame after fronting the show. But what's his back story? Piers Morgan finds out more, along with personal accounts and cut-aways from some of the people closest to him. His phenomenal rags to riches story creating his business empire is both passionate and inspiring.