About the film
Desire Inc. (1990) is a video documentary piece created by the artist Lynn Hershman. Hershman created a series of seductive television ads in which a sexy woman asked for viewers to call her.
The ads, interviews with the respondents to the ad, and commentary from Hershman are woven together to create the 26-minute video. This is one of Hershman's significant works, and it demonstrates the viewers' intense personal relationship to the public space. It is a rare piece of video art that makes television interactive, where the response from a viewer is as much the art as the ad itself.
From the film's Wikipedia article (CC BY-SA 4.0).