You can find YouTube brand deals in two ways: check YouTube Creator Partnerships in YouTube Studio if it is available to your account, and pitch relevant brands directly with a clear audience fit and campaign idea. A large subscriber count is not the only evidence a brand can use to assess a partnership; prepare current audience and performance information, then agree on deliverables, payment, usage rights and disclosure before publishing.
What YouTube Creator Partnerships is—and who can use it
YouTube Creator Partnerships is YouTube’s creator-brand partnership platform, formerly called BrandConnect. YouTube has integrated it into YouTube Studio for creators and Google Ads and Display & Video 360 for advertisers. Its tools support advertiser discovery, creator outreach and management of deal links; brands can also use creator partnerships boost, formerly Partnership ads, to promote creator content. Availability is not universal: YouTube said on September 23, 2026, that Creator Partnerships was available in 20 countries at that time. Check your own account and current YouTube Help information rather than assuming access based on location or channel size. YouTube’s platform announcement describes the product’s evolution and advertiser tools.
Check the Partnerships tab
YouTube’s July 1, 2026 Brand Deal Desk guidance directs eligible YouTube Partner Program (YPP) creators to the Partnerships tab within the Earn page in YouTube Studio. If you do not see it, the feature may not be available to your account or region; continue with direct outreach rather than treating its absence as a judgment on your channel’s value. YouTube’s Brand Deal Desk covers creator visibility, pitching, negotiation and reporting.
Do not confuse sponsorships with affiliate shopping
A paid brand sponsorship is a negotiated collaboration: the creator and brand agree on work, compensation and rights. YouTube Shopping affiliate features concern product recommendations and commissions, which are not the same arrangement. Program availability and eligibility vary, so check current YouTube guidance before relying on either route.
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Make your channel easy for a brand to evaluate
Before contacting brands, make the channel’s subject and audience promise easy to understand. A documentary channel might focus on a particular subject, format or viewer interest; describe that accurately, without claiming a demographic or performance pattern you cannot support.
Prepare a compact media kit
YouTube’s Brand Deal Desk recommends a strong media kit tailored to a brand’s goals. Keep yours brief and current, and include:
- A short description of the channel and the audience it serves.
- Audience geography and demographics, where available in YouTube Analytics.
- Typical recent video views and relevant engagement or performance information, with the period or context clear.
- Examples of videos relevant to the prospective brand or campaign.
- Past campaign examples, if you have them and can share them.
- Your contact details and partnership formats you can realistically deliver.
Subscriber count alone does not explain whether your viewers match a campaign. Do not inflate averages with an exceptional video or present a single result as typical; show enough context for a brand to judge the fit.
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Choose an offer you can deliver
Think through possible formats before pitching: for example, a dedicated video, a clearly identified sponsored segment, a Short, or a bundle combining Shorts and long-form content. YouTube’s Brand Deal Desk specifically suggests considering bundles. The right proposal depends on the campaign and your channel; there is no universal package or standard sponsorship rate established by these sources.
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Platform discovery is one route, not a guarantee of an offer. You can also approach brands whose products and campaign goals make sense for your audience. A focused list of plausible partners is more useful than a mass email asking any company to sponsor you.
Build a relevant prospect list
- Identify products, organizations or services that genuinely fit your channel’s subject and viewers.
- Look for signs that a prospective brand runs creator campaigns or has a goal your content could help address. Sponsorships by comparable creators can be a clue, not proof that the brand is seeking creators now.
- Find an appropriate marketing, partnerships or communications contact through the brand’s own public channels.
- Write down the audience match and a campaign idea for each prospect before reaching out.
YouTube has also described an advertiser-side Open Call feature. In June 2025, Google said select advertisers could share a campaign brief with multiple YPP creators, review submissions and promote selected videos. It is a possible platform-mediated opportunity for creators who can access a relevant brief, not an open marketplace guaranteed to every channel. Google’s Open Call announcement describes the feature and its select-advertiser availability at the time.
Write a concise pitch
Make it easy for the recipient to see the proposal and decide whether to continue. Include:
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- Who you are and what your channel covers.
- Who your audience is, supported by current information in your media kit.
- Why that audience and the brand’s product or campaign fit.
- A specific content idea and proposed deliverables, rather than a vague request for sponsorship.
- Relevant examples and a link to the media kit.
- A simple next step, such as asking whether they would like to discuss a brief.
Follow up professionally if you do not hear back; one unanswered message is not evidence that the pitch was a poor fit. YouTube’s Brand Deal Desk includes pitching and follow-up among the skills creators should develop, but neither platform discovery nor outbound outreach guarantees a response.
Negotiate the scope, fee and rights before agreeing
Ask what the brand wants the campaign to achieve, then define what you will make and what the brand may do with it. YouTube identifies pricing and negotiation as core parts of creator partnerships and recommends considering content bundles, but the available guidance does not establish a universal rate. Set a price based on the agreed scope and rights rather than relying on a supposed standard for all channels.
Put the important terms in writing
- Deliverables: Specify the number and format of videos or other agreed assets, and whether a Short, long-form video or bundle is included.
- Timing: Agree on draft, feedback and publication dates, allowing workable time for production and review.
- Payment: Confirm the fee, payment schedule, invoicing requirements and any conditions before work begins.
- Creative review and revisions: Define what the brand can review, how many revision rounds are included and how factual or legal changes will be handled.
- Usage rights: Clarify how long the brand may use the content, on which channels and in which territories, and whether it may edit or repost it.
- Exclusivity: Identify any restricted competitors, category and time period. Do not accept a broad restriction without understanding its effect on future work.
- Paid amplification: Ask whether the brand wants to promote the creator’s content as an ad. YouTube’s creator partnerships boost tools can support this; agree expressly on the access, usage and duration involved.
- Reporting: Decide which performance information you will share and when.
These are practical points to settle, not universal terms imposed by YouTube. If a brief or contract is unclear, ask for clarification before accepting or publishing.
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Disclose the relationship and protect viewer trust
If a video contains a sponsorship, endorsement or other commercial relationship that could influence the content, tell viewers clearly. YouTube says it displays a disclosure when a creator tells YouTube that a video contains branded content. Use the platform’s branded-content disclosure when applicable; it is not a substitute for making the relationship understandable to viewers.
For creators and audiences in the United States, FTC staff guidance says a material connection such as payment or free or discounted products should be disclosed. For a video endorsement, the disclosure should appear in the video itself, not only in its description; using both audio and visual disclosure makes it more likely viewers will notice. Do not claim experience with a product you have not had. This is U.S. guidance; other jurisdictions may impose different requirements. See the FTC’s Disclosures 101 guidance and YouTube’s branded-content disclosure help.
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Publish, report results and improve the next pitch
Deliver the agreed work, check that required disclosures and campaign details are in place, and publish on the agreed schedule. Afterward, send the brand the performance report you agreed to provide. YouTube’s Brand Deal Desk includes reading metrics and sharing performance reports as part of the process. Use relevant data in future pitches, with dates and context, rather than presenting one campaign result as a promise about the next.
Sponsored activity is visible at a large scale, but aggregate figures should not be read as a creator’s odds of landing a deal. Axios reported Tubefilter’s Gospel Stats count of 65,759 sponsored videos and 19.1 billion views in the first half of 2025. The count covered videos from English-speaking channels that reached at least 25,000 views within seven days after upload; Axios reported video counts using each video’s 90-day view count. It is an observed subset, not all sponsored YouTube activity and not a predictor of an individual channel’s chances. Axios’s report explains the figures.
A resource for learning sponsorship fundamentals
Justin Moore’s Sponsor Magnet is a book about attracting, pricing and executing brand partnerships. It is an optional learning resource, not a prerequisite for approaching brands; check the author’s site for current details.
Recommended Free Tools
Keep a YouTube channel live while you work on partnerships
A sponsorship workflow may involve research, filming, editing and correspondence. If you also run a YouTube channel that plays uploaded videos continuously, StreamNeo is a separate cloud service for keeping that stream live; it does not find or negotiate brand deals. The service is for YouTube and plays uploaded videos, not a live camera feed. Learn more at StreamNeo.
Or let it run in the cloud
Upload a recording or build a playlist, add your YouTube stream key once, and go live. StreamNeo loops the uploaded video from the cloud, so nothing has to stay running at home. It streams the files as uploaded, up to 4K 60fps, for one flat price per slot; there are no quality tiers or re-encoding. If YouTube drops the stream, StreamNeo automatically recovers it. The first day is free with no card. Monthly: $9.99 per month. Start your free StreamNeo day.
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