Meghan Markle’s As Ever logo shows a palm tree framed by two hummingbirds. Entertainment coverage connects the palm tree to the Sussexes’ Montecito home and the birds to Prince Harry, including a hummingbird story he tells in his memoir Spare. Those are reported personal associations—not a complete, formally published explanation from the brand’s designer.
What is in the As Ever logo?
The crest combines a central palm tree with two hummingbirds. ELLE identifies the palm as a reference to the family’s California home and the birds as personally significant to Prince Harry. Town & Country likewise describes the hummingbirds as a tribute to Harry. ELLE’s account of the logo’s reported meanings and Town & Country’s explanation attribute these readings to personal connections, rather than universal meanings attached to the symbols.
Why are there hummingbirds? The connection to Prince Harry’s Spare
Town & Country links the birds to an episode Harry recounts in Spare: “Soon after our return, a hummingbird got into the house.” The anecdote provides context for why the hummingbird motif may carry personal meaning for the couple. It is a memoir reference reported by the publication, not an official statement from As Ever explaining the logo’s design.
Readers curious about that story can find it in Town & Country’s coverage of the logo and its Spare reference. The publication quotes Harry’s memoir in its account.
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What Meghan has said As Ever means
Meghan explained the brand name to the Associated Press in February 2025: “As Ever essentially means as it’s always been.” She described the venture as a continuation of interests she had shared through her earlier lifestyle blog, The Tig: cooking, crafting, and gardening. AP also reported that she felt the earlier name, American Riviera Orchard, was limiting because she wanted to offer a wider range of goods. Read the Associated Press report on the name and launch.
That explanation speaks to the brand’s name and wider lifestyle direction; it does not, by itself, confirm every reported interpretation of the crest. The logo’s personal associations and Meghan’s description of the brand are related context, but distinct claims.
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As Ever launched in March 2025 with food and drink products. The launch announcement listed raspberry spread, three herbal teas, flower sprinkles, crêpe mix, shortbread cookie mix, and limited-edition wildflower honey. Meghan described the preserves with the line, “There will be fruit preserves; I think we’re all clear at this point that jam is my jam.” That debut list is historical, not a guide to what is in stock now. The March 2025 launch announcement gives the original lineup.
The current As Ever press kit lists Pantry, Honeys & Spreads, Teas, Candles, Wine, Bestsellers, and Gifts & Sets. It says the brand sells through AsEver.com across all 50 U.S. states; inventory and availability may change. See the current official press kit.
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What is confirmed—and what remains an interpretation?
- Visible design: a palm tree and two hummingbirds.
- Reported personal associations: ELLE connects the palm tree with the family’s Montecito home; ELLE and Town & Country connect the hummingbirds with Prince Harry.
- Memoir context: Town & Country relates the hummingbirds to an anecdote in Spare.
- Not established by the cited coverage: a complete design brief or named designer’s full explanation of every element.
ELLE Decor reported in March 2026 that the As Ever–Netflix business partnership had ended, so Netflix should not be described as the brand’s current business partner. ELLE Decor’s report on the brand’s status provides that later context.
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