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What Kendrick Lamar Wore at the 2025 Super Bowl Halftime Show: His ‘Gloria’ Jacket and Reported $68,000 Brooch

Kendrick Lamar’s Super Bowl LIX outfit featured a custom Martine Rose “Gloria” jacket, Celine Flared Surf Jeans and Nike Air DT Max ’96 sneakers. The reported $68,000 brooch value lacks confirmation from accessible fashion coverage.
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Kendrick Lamar’s Super Bowl LIX halftime outfit paired a custom leather Martine Rose varsity jacket marked “Gloria” with Celine jeans and Nike Air DT Max ’96 sneakers. A Yahoo Entertainment search excerpt also reported a Rahaminov diamond brooch valued at $68,000, but that figure is not confirmed by the accessible fashion reports.

What did Kendrick Lamar wear at the Super Bowl halftime show?

For the February 9, 2025 performance at Super Bowl LIX, Lamar wore a custom leather Martine Rose varsity jacket over a black shirt, Celine jeans and Nike Air DT Max ’96 sneakers, according to Vogue and ABC News. Vogue reported that Taylor McNeill styled the look.

ABC News identified the denim as Celine Flared Surf Jeans in summer dazed wash. Its February 10, 2025 article listed the exact pair at $1,300; that is a publication-time price, not a verified current price or confirmation that the jeans remain available.

Who designed the ‘Gloria’ jacket, and what does the name refer to?

The jacket was reported as a custom Martine Rose design, not as an identified ready-to-buy product. The word “Gloria” across its front refers to the closing track on Lamar’s 2024 album GNX, Vogue reported. Some viewers initially mistook the lettering for the Florida Gators logo.

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#1 Best Overall
Super B Not Like Us KL Gloria Biker Bomber Real Leather Jacket (US, Alpha, Large, Regular, Regular, Blue)
  • Premium quality 100% genuine sheep leather jacket.
  • Internal viscose lining of comfortable material.
  • Front zipper closure with original YKK zipper.
  • Several patches stitched on the front, sleeves and back of the jacket.
  • Buttoned cuffs, inner and outer pockets.

Vogue also interpreted Lamar’s lowercase-a pendant as a reference to the “A-minor” lyric in “Not Like Us.” That is the publication’s reading of the accessory; the available coverage does not establish Lamar’s personal intent. Vogue reproduced the lyric as: “Tryna strike a chord and it’s probably A-minorrrrrr.”

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How much was the Super Bowl brooch?

A Yahoo Entertainment search-result excerpt published February 10, 2025 identified a Rahaminov diamond brooch and reported a value of $68,000. The linked article was inaccessible, and Vogue and ABC News do not corroborate the brooch identification or valuation. Treat $68,000 as a reported figure, not a verified appraisal or confirmed price.

What’s the difference between the jeans’ flare and bootcut descriptions?

Vogue described Lamar’s denim as bootcut Celine jeans, while ABC News named the model as Flared Surf Jeans. ABC News distinguishes the shapes this way: flare jeans widen more dramatically below the knee, while bootcut jeans widen more subtly to accommodate boots. The reports use different silhouette descriptions for the same Celine pair; neither changes the product name supplied by ABC News.

Quick Recap

Bestseller No. 1
Super B Not Like Us KL Gloria Biker Bomber Real Leather Jacket (US, Alpha, Large, Regular, Regular, Blue)
Super B Not Like Us KL Gloria Biker Bomber Real Leather Jacket (US, Alpha, Large, Regular, Regular, Blue)
Premium quality 100% genuine sheep leather jacket.; Internal viscose lining of comfortable material.
$184.99

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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