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Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Heinz Classic Barbiecue Sauce was a real, limited-edition condiment created with Mattel: pink vegan mayo combined with BBQ sauce. It launched in the UK and Spain on April 15, 2024, to mark Barbie’s 65th anniversary. Its color came from beetroot extract, but a full ingredient label is not established by the available launch coverage.
What was Heinz Classic Barbiecue Sauce?
Barbiecue was a physical product, not just a promotional concept. Heinz described it as pink vegan mayo with BBQ sauce, presented as a spring-and-summer condiment for foods such as salads and burgers. Food Network described the sauce as smoky, but the available coverage does not provide a detailed taste test. Heinz and Mattel’s April 15, 2024 announcement and Food Network’s launch coverage describe the product and suggested uses.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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Heinz Game Day 3 Pack, Tomato Ketchup, BBQ Sauce, Yellow Mustard, 59.5 oz | $8.75 | Buy on Amazon |
| 2 |
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Heinz 57 Sauce, 20 oz Bottle | $7.79 | Buy on Amazon |
| 3 |
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Heinz Garlic Sauce (225g) | $9.99 | Buy on Amazon |
| 4 |
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Heinz 57 Sauce 5 Oz Bottle | $7.99 | Buy on Amazon |
What was it made of, and was it vegan?
The launch description identifies the sauce as a combination of vegan mayonnaise and BBQ sauce. CBS News reported that beetroot extract supplied its pink color. Those details support calling the product vegan as described at launch, but they do not amount to a complete ingredient or allergen statement. The sources reviewed do not provide full ingredients, nutrition facts, package size, or an allergen declaration. CBS News’ April 15, 2024 report covers the coloring and launch description.
When and where did Barbiecue launch?
Heinz and Mattel announced the launch on April 15, 2024, in the UK and Spain, marking Barbie’s 65th anniversary. The UK rollout was described as limited edition:
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- GAME DAY VARIETY PACK: One limited edition Game Day Pack containing a 20 oz bottle of Heinz Tomato Ketchup, a 22 oz bottle of Barbecue Sauce and a 17.5 oz bottle of Yellow Mustard
- Heinz is the Official Condiment of the NFL and our Game Day Pack is only available during the football season
- GET READY FOR GAME DAY: Perfect for tailgating, barbecues, family parties and more
- FLIP, SQUEEZE, SERVE: Easy-flip, squeeze bottles make serving clean and easy
- EXCLUSIVE SAUCE: Heinz Barbecue Sauce is exclusive to our pack and not sold separately
- Heinz first offered an initial online batch of 5,000 bottles through Heinz to Home.
- Tesco availability was scheduled to begin April 17, 2024.
- Ocado and other retailers were expected to follow in May 2024.
These are launch-period details, not confirmation of current stock. Food Network reported a UK recommended retail price of £3.39 for the planned rollout; that is a historical 2024 price, not a current offer. The launch announcement, CBS News, and Food Network reported the rollout and price.
Is Barbiecue sauce still available, and where can you buy it?
The documented sales channels were Heinz to Home, Tesco, Ocado, and other UK retailers during the 2024 launch. The sources do not establish whether Barbiecue is currently in production or available from any retailer, including Amazon. A past rollout or old product listing is not proof of live inventory; check for a current listing for the exact name, Heinz Classic Barbiecue Sauce, before relying on availability.
Rank #2
- One 20 oz bottle of Heinz 57 Sauce
- Heinz 57 Sauce uses a secret blend of spices to make it a favorite for over 100 years
- Zesty multi use sauce uses delicious ingredients
- Thick ready-to-use sauce is versatile enough for grilling, marinating and dipping
- Made with tomato puree, vinegar and a secret blend of spices with 20 calories per serving
Why did Heinz and Mattel make it?
The companies framed the sauce as a playful collaboration linking Heinz’s condiment range with Barbie. Heinz’s Director of Taste Elevation, Thiago Rapp, said the company was “thrilled to be able to bring this iconic partnership with Mattel to life.” Mattel EMEA’s Head of Consumer Products, Publishing, and LBE, Ruth Henriquez, described the collaboration as reflecting the “spirit of innovation and fun” associated with both brands. These were statements in the launch announcement, not independent assessments of the product.
Quick Recap
Rank #4
Rank #3
- Please be aware that unless expressly indicated otherwise, product packaging may vary from what is shown on this listing. We recommend that you do not rely solely on the information presented on our listing. Please always read the labels, warning and directions provided before using or consuming the product.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
