Human Nature is a short, nature-inspired documentary from ASICS, narrated by Sigourney Weaver. It uses the language of wildlife programming to look at people in comfortable modern environments—and to make the case that movement, though easy to remove from daily routines, remains part of human nature.
What the film is—and what it asks viewers to notice
ASICS announced Human Nature on 30 September 2026, ahead of World Mental Health Day. The film’s playful premise treats sofas, screens and convenience as features of humans’ increasingly comfortable “habitats,” borrowing the tone of a nature documentary to turn observation back on people.
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The point is not to promote a particular shoe or exercise product. The film argues that movement belongs in ordinary life and invites viewers to add 15 minutes of movement to their day and join ASICS’s movement community. The activity does not require buying gear.
ASICS connects the film to its Movement Conservation Project and to the idea behind its name, Anima Sana In Corpore Sano, commonly rendered as “a sound mind in a sound body.” The company’s Global Head of Marketing, Gary Raucher, says that belief has guided ASICS for more than 75 years.
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The statistics behind the campaign
ASICS grounds the campaign in findings from its July 2026 State of Mind study. The company says the survey included 34,000 participants across 31 markets, with 1,000 members of the general population surveyed in each market and 2,000 in the United States, United Kingdom and China. ASICS describes the samples as nationally representative by age, gender and region.
- 53%: ASICS reports that this share of surveyed adults did not meet recommended physical activity guidelines.
- 23%: ASICS classified this share as “Endangered,” its label for people reporting less than 30 minutes of exercise a week.
- 86%: Respondents reported spending this share of waking time not moving. ASICS says the calculation assumes a 16-hour waking day; the figure is self-reported.
- 56% by 2035: ASICS projects that this share of adults in the 31 studied markets could be “At Risk” or “Endangered,” equivalent to an estimated 2.3 billion adults. The company says this projection uses the combined population aged 18 and over in those markets and the UN’s World Population Prospects 2024, 2026 release.
These are ASICS-reported survey results and projections, not independently verified estimates. Its three Movement Conservation Status labels are also the company’s framework, not an international standard. ASICS says it developed the framework with Professor Brendon Stubbs, drawing on activity guidance from organizations including the World Health Organization, Sport England, NHS England and the US Physical Activity Guidelines.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How ASICS defines its movement categories
The categories use self-reported minutes of movement per week:
| ASICS category | Self-reported weekly movement |
|---|---|
| Active | 150 minutes or more |
| At Risk | 30–149 minutes |
| Endangered | Under 30 minutes |
David Raichlen, Professor of Biology and Anthropology at the University of Southern California, summarized the campaign’s concern: “We’ve built a world that makes movement optional. We can work, shop, socialise and be entertained without ever really moving – and while that’s convenient, our bodies and minds still depend on regular movement to stay healthy.”
Where to find the film
ASICS’s announcement invites people to watch Human Nature, try adding 15 minutes of movement and join its movement community. The company does not name a shoe, tracker or other product as necessary to take part. A separate ASICS footwear campaign introduced the GEL-NIMBUS 28 in January 2026, but ASICS’s announcement does not connect that shoe to this documentary.
Read the ASICS EMEA announcement for Human Nature for the company’s campaign details and survey findings.
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