Mariah Carey’s Addams Family-themed holiday clip is a Halloween-to-Christmas reveal: she appears as Morticia Addams, dances with a Gomez performer, then switches to her familiar Christmas look as “All I Want for Christmas Is You” plays and she announces, “It’s time.” Carey shared the video on November 1, 2024, as the holiday season began.
What happens in the video?
The clip opens in black and white, with a spooky Halloween atmosphere. Carey appears as Morticia Addams alongside a performer dressed as Gomez. A wardrobe reveal changes the scene from its monochrome Halloween mood to a colorful Christmas setting. Carey then appears in her signature holiday look while “All I Want for Christmas Is You” provides the musical payoff and she delivers her familiar “It’s time” announcement.
The Instagram caption was reported as “IT’S TIME!!!!” That is the post’s caption, not a separately reported interview quote explaining the idea behind the video.
When did Mariah Carey post it?
Carey shared the clip on November 1, 2024, around midnight, marking the start of the Christmas season. It was a holiday announcement from that year, not a newly released 2026 video. Contemporary coverage described it as part of her recurring annual holiday-announcement tradition; that framing does not establish an uninterrupted yearly record.
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Who sponsored the clip?
E! reported that Kay Jewelers sponsored the video. That sponsorship disclosure does not establish an endorsement of a particular piece of jewelry or a reader-facing offer.
What makes the clip’s reveal work?
The video brings Halloween and Christmas together in a simple visual progression: monochrome spooky imagery gives way to bright holiday color. Casting Carey as Morticia and pairing her with Gomez makes the Halloween setup recognizable, while her signature song and “It’s time” announcement deliver the Christmas-season turn. No attributable statement from Carey explaining why she chose The Addams Family theme was reported.
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