The Tool Desk
Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Coach’s Spring 2024 digital-fashion collaboration brought its “Find Your Courage” campaign to Roblox and ZEPETO on July 19, 2024. It paired themed avatar experiences with virtual Coach-inspired items; the Roblox takeovers were scheduled to end on August 19, 2024. The campaign is over, and the available announcements do not establish whether any of its experiences or items remain accessible today.
What was the Coach Roblox and ZEPETO collection?
Announced by Coach on July 18, 2024, the collaboration translated three worlds from its “Find Your Courage” campaign into platform-specific experiences. Its story followed virtual human imma on a journey of self-discovery through five themed worlds. The digital pieces were for avatars, not physical clothing.
| Platform and experience | Campaign world and activity | Items and participation |
|---|---|---|
| ZEPETO Photo Booth | Colorful World, with photo and video creation | NAVER reported 11 virtual items, including shoulder bags, eyewear and shoes. Items were available through a virtual store using premium ZEMs; its announcement also described a style battle that ran through July 30, 2024, with users styling avatars and voting on entries. NAVER announcement, July 19, 2024 |
| Roblox: Fashion Klossette | Floral World, presented as part of the Roblox takeover | Coach said users could access more than 20 virtual Coach pieces with Robux, alongside free Coach-inspired pieces. The release does not give current prices. Coach launch release, July 18, 2024 |
| Roblox: Fashion Famous 2 | Summer World, recreated in the experience | The release described free Coach-inspired items and a scavenger hunt shared across Fashion Famous 2 and Fashion Klossette. Coach launch release, July 18, 2024 |
When did the Roblox collaboration end?
Coach said the Fashion Klossette and Fashion Famous 2 takeovers ran from July 19 through August 19, 2024. The ZEPETO style-battle event was separately reported as running through July 30, 2024. These are past campaign dates, not confirmation that the experiences are still available or that the items can still be acquired.
Were the Coach items real clothes?
No: the collection’s bags, eyewear, shoes and other pieces described in the announcements were virtual items for styling avatars. In Roblox, the release said more than 20 Coach virtual pieces could be accessed with Robux, while free Coach-inspired items were also offered. ZEPETO’s virtual store used premium ZEMs. The announcements do not establish present-day availability or prices.
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How did the campaign connect digital fashion to a physical Quilted Tabby?
The virtual Quilted Tabby was one item named in Coach’s collaboration release. Separately, NAVER said the top-voted participant in ZEPETO’s style-battle event could receive a physical Coach Quilted Tabby shoulder bag. The prize was a real bag; it was not the same thing as the virtual avatar item.
The Quilted Tabby shoulder bag is therefore a physical Coach product associated with the campaign, but the announcements do not establish current retail availability. Coach’s virtual runway page was found redirecting to the UK Coach homepage when checked, so it does not confirm that the former experience remains live: Coach virtual runway page.
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What the launch figures do—and do not—show
Coach’s July 18, 2024 release cited more than 400 million global ZEPETO users, over 30 million Fashion Klossette visits and over 2.2 billion visits for Fashion Famous. Those are platform-scale figures reported in the launch release, not independent or current metrics. They do not measure how many people joined the Coach campaign, viewed its items or made purchases. The consulted announcements provide no Coach-campaign outcome statistics.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the companies said
Sandeep Seth, Tapestry Chief Growth Officer and Coach Global CMO, described the launch as a way to connect with a younger, digital-first audience and create a space for individual expression. Elisha Trice, Studio Director of Fashion Famous 2 developer Sandbox Studios, called it the experience’s first luxury-fashion collaboration, according to the Coach release.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
