MrBeast’s business interests extend well beyond YouTube, spanning entertainment, consumer products, creator software, a reported youth-finance app acquisition, and philanthropy. But not every brand associated with Jimmy Donaldson is a business he wholly owns: some are described as co-founded, operated with partners, or created through a brand collaboration. Beast Industries presents itself as the umbrella for much of this activity, though public information cited here does not amount to a complete ownership chart.
How MrBeast’s business portfolio is organized
Beast Industries describes itself as a media and entertainment company with activities in digital media, philanthropy, consumer products, and other initiatives. Its job listing names Feastables, MrBeast Apparel, MrBeast Labs, and Lunchly among its consumer packaged goods brands. That gives a sense of the portfolio’s breadth, but it does not establish the legal ownership or operating arrangements behind every associated venture.
The businesses also use different models. Some sell products directly to consumers; others extend the MrBeast format into streaming or use existing partners’ infrastructure. The distinctions matter: being founded with Donaldson or carrying his name does not, by itself, establish that a company is wholly owned by Beast Industries.
| Venture | Business model | Relationship described in cited sources |
|---|---|---|
| Beast Industries and digital media | Media and entertainment, including creator-led content | The company describes itself as the umbrella for media and other initiatives. |
| Feastables | Chocolate and other snacks | Bloomberg reported that Beast Industries majority-owned the brand, based on documents sent to potential investors. |
| Lunchly | Packaged meal kits | Congo Brands describes it as founded by MrBeast, Logan Paul, and KSI. |
| MrBeast Burger | Delivery-only virtual restaurant | The official site describes a model operated with Virtual Dining Concepts using existing restaurant kitchens. |
| Viewstats | Digital tools for creators | Bloomberg identified it as a software company; the cited reporting does not establish its current product details. |
| Step | Youth-focused financial planning app | TechRadar reported in 2026 that Beast Industries confirmed acquiring it. |
| Beast Philanthropy | Philanthropic work | TIME reports on its activities and a 2025 partnership with the Rockefeller Foundation; this is distinct from a for-profit product line. |
| Jack Link’s collaboration | Co-branded meat snacks | Jack Link’s announced a global collaboration with MrBeast in May 2025; the announcement is evidence of a partnership, not Beast Industries ownership of Jack Link’s. |
Which venture has the clearest reported financial results?
Feastables is the portfolio’s most financially prominent consumer business in the reporting cited here. Bloomberg reported in March 2025, based on Beast Industries documents sent to potential investors, that Feastables generated about $250 million in sales and more than $20 million in profit in 2024. Bloomberg also reported that the media business produced similar sales but lost almost $80 million that year.
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Those figures are attributed to investor documents, not presented as audited public accounts. They describe two parts of the business, not a complete set of Beast Industries results: the available figures do not establish a portfolio-wide revenue or valuation total.
What does Feastables sell?
Feastables is Donaldson’s chocolate and snack business. Its official brand page describes chocolate bars and other snacks, making it a direct consumer-products venture rather than simply a way to monetize videos. Bloomberg’s reported 2024 results also make it the clearest example in the cited material of a MrBeast-associated product business with reported profit.
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On its cocoa page, Feastables says, “Our cocoa is 100% Fairtrade certified.” That is the company’s own sourcing claim; the brand page alone does not establish an independent audit.
How are Lunchly and MrBeast Burger different?
Lunchly is a co-founded meal-kit brand
Congo Brands describes Lunchly as founded by MrBeast, Logan Paul, and KSI. It says a box includes a 12-ounce PRIME Hydration and a snack-size Feastables bar. The founders and contents are the brand owner’s descriptions; the co-founder credit should not be read as proof that Donaldson or Beast Industries owns the brand outright.
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MrBeast Burger is a delivery model, not a conventional restaurant chain
MrBeast Burger’s official “About” page describes an app-based, delivery-only virtual restaurant prepared in existing restaurant kitchens with Virtual Dining Concepts. This model can put a branded menu into kitchens already operating under another business; the official description does not establish current availability in a particular location.
How does MrBeast make entertainment beyond YouTube?
Beast Games takes the challenge-video format into a streaming competition series for Prime Video. TIME reported that the first season premiered in December 2024, with 1,000 contestants and a $10 million prize. TIME also reported that the season drew more than 50 million viewers in its first 25 days. Those are figures reported by TIME about the first season, not a measure of the whole company’s audience or revenue.
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The expansion also raises questions about production at scale. TIME reported that five unnamed contestants filed a lawsuit in September 2024 alleging inadequate food, hygiene products, medical care, and other issues. The Associated Press separately reported contestants’ allegations about unsafe conditions. In a July 2025 interview with AP, Beast Industries CEO Jeff Housenbold acknowledged production shortcomings. These are allegations and leadership comments reported by the outlets; the cited accounts do not establish that the claims were adjudicated.
TIME also reported that a third-party investigation commissioned by Beast Industries in November 2024 found “several isolated incidents of workplace harassment and misconduct.” TIME said the investigation concluded that the company had not knowingly employed people with histories of illegal or questionable conduct. Those findings should be distinguished from contestants’ allegations about the show’s production.
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What newer software and financial-service ventures are reported?
Viewstats: creator software
Bloomberg identified Viewstats as a software company that sells digital tools to creators. The cited reporting does not establish its current feature set, pricing, or other product details, so it is best understood here as an example of an adjacent creator-services business rather than a fully documented product offering.
Step: a reported acquisition
TechRadar reported in 2026 that Beast Industries confirmed acquiring Step, a youth-focused financial planning app. That report establishes the announced acquisition at the level described by the outlet; it does not provide verified current terms or a basis for financial advice about the app.
Where do philanthropy and brand collaborations fit?
Beast Philanthropy is a separate kind of activity
TIME reports on Beast Philanthropy’s work and a 2025 partnership with the Rockefeller Foundation. It belongs in an account of the broader MrBeast ecosystem, but it is philanthropic activity rather than evidence of another consumer brand or a for-profit business line.
Jack Link’s is a collaboration, not an ownership claim
Jack Link’s announced a global MrBeast co-branded meat-snack collaboration on May 14, 2025. In the announcement, Jack Link’s CEO Troy Link said the company believed the collaboration could bring a new generation of consumers into the category; that is the partner’s stated rationale, not a verified result. Donaldson said he had eaten Jack Link’s since he could remember. The announcement does not show that Beast Industries owns Jack Link’s or establish current retail availability for the collaboration.
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