The clip shows a girl styled after the television apparition from The Ring seemingly crawling out of a TV set in a store and startling shoppers. It was a promotional stunt for the 2017 film Rings, not footage of a real supernatural event.
What the clip shows
The video, titled “Rings (2017) – TV Store Prank,” stages the franchise’s signature image in an ordinary retail setting. A performer dressed as the long-haired figure from the original The Ring appears to climb out of a television screen while shoppers are nearby. The reactions are the point of the piece: people are caught off guard in the moment, and the clip is built around that surprise.
BGR’s report on the video, written by Chris Smith and published January 24, 2017, describes the reactions as immediate. It identifies the clip as marketing for Rings and says it appeared on Paramount’s official YouTube channel.
What is and is not established
Reporting from January 2017 is the only detailed account of this stunt that is widely available, so several basic production facts remain unconfirmed. The article does not name the production company, the performer, the store, or the number of shoppers who were involved. It also does not say whether the original upload is still live on YouTube, and the video may have been removed, made private, or re-uploaded since then. Anyone searching today should expect to find copies or reposts rather than a guaranteed original.
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The report’s attribution to Paramount’s official channel is the main claim readers can rely on. Treat the reaction footage as staged entertainment: the clip demonstrates how a familiar horror image can be used for a crowd-pleasing promotion, and nothing in it documents an actual haunting.
Timing of the campaign
At the time of the report, Rings was scheduled to premiere on February 3, 2017. That date was the announced release schedule in January 2017, and it should not be read as a current release or availability date. Film release windows, home-video availability, and streaming rights for Rings change over time, so check a current rights holder or distributor page for any present-day viewing options.
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How to find the original clip
- Open the BGR article at https://www.bgr.com/entertainment/rings-movie-tv-prank-video/ to confirm the title and the posting details it reports.
- Search YouTube for the exact title “Rings (2017) – TV Store Prank.”
- Check that the uploading channel matches Paramount’s official channel before treating a result as the original.
- If the official upload is missing, look for reposts that keep the original title and description, and note that reposts cannot be verified against the original.
Why the stunt works
The idea depends on recognition. The television is the core of the original film’s imagery, so a viewer who knows the story gets the joke before the figure moves. Placing that image in a store, where people are not expecting a horror scene, turns an ordinary errand into a short, shareable surprise. For a film promotion, that is the mechanism: the audience’s reaction becomes the advertisement.
Because the reaction is the product, the clip’s value depends on the moment of surprise. Once viewers know it is a stunt, the effect is mostly in how well it was staged and filmed, not in any claim about the supernatural.
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What readers should take away
- The clip is a promotional prank for Rings (2017), attributed by BGR to Paramount’s official YouTube channel.
- BGR’s report is dated January 24, 2017; the details beyond that date, including the performer, production company, and current availability, are not confirmed by the available reporting.
- It is entertainment marketing, not evidence of a real event.
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