For a standout mix of celebrity casting, clear brand connection and memorable premise, start with Hellmann’s reunion of Meg Ryan and Billy Crystal, Stella Artois’s David Beckham–Matt Damon sibling reveal, and Mountain Dew’s surreal Seal spot. “Best” depends on what you value: Ipsos selected ads for delivering on their individual business objectives, while this guide weighs entertainment, product fit and whether the stars help viewers remember the advertiser.
How these 2025 Super Bowl commercials were chosen
There is no single objective winner. Ipsos named ten ads it judged to have best delivered on their unique business objectives during Super Bowl LIX, using what it called a “proprietary blend of quantitative and qualitative data sources.” Its published summary does not specify all measures or their weighting, so the list should be read as Ipsos’s assessment—not a universal audience poll or a ranking of every commercial. Ipsos’s Super Bowl LIX ad assessment
The picks below combine that performance lens with a viewer-focused one: Does the celebrity fit the brand, does the premise land, and is the advertiser easy to remember? The examples are not a complete catalog of celebrity appearances.
Standout celebrity commercials from Super Bowl LIX
Hellmann’s: Meg Ryan and Billy Crystal revisit Katz’s Deli
Meg Ryan and Billy Crystal return to a Katz’s Deli setup associated with When Harry Met Sally, but this time Hellmann’s mayonnaise supplies the comic trigger when a sandwich is made. Time described the reunion and the ad’s premise ahead of the game. Time’s report on the Hellmann’s commercial
#1 Best Overall
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This is the clearest product fit among these picks: the food is part of the joke, rather than a prop competing with celebrity nostalgia. The familiar scene gives viewers an immediate reference point, while the mayonnaise connects the callback to the advertiser.
Stella Artois: David Beckham discovers “David and Dave”
In the Stella Artois spot, Matt Damon plays David Beckham’s long-lost brother. The brand announced the commercial under its “For Moments Worth More” campaign. That framing is Stella’s own positioning, not independent evidence that the campaign achieved its objectives. Stella Artois’s campaign announcement
Rank #2
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The casting makes the premise easy to grasp: two familiar Davids, one unexpected family reveal. The pairing also gives the ad a clear story beyond simply putting famous faces on screen.
Mountain Dew: Seal becomes a seal
Mountain Dew turns British singer Seal into a seal for an intentionally absurd musical conceit. The Associated Press highlighted the transformation as one of the game’s celebrity-ad premises. Associated Press coverage of Super Bowl LIX commercials
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Ipsos described the execution as entertaining and polarizing, and said it generated social discussion. Its reported Social Power result was in the top 5% of the Ipsos Creative|Spark database—not a general popularity ranking or a claim that all viewers liked the ad. Ipsos’s Super Bowl LIX ad assessment
Bud Light: Post Malone, Shane Gillis and Peyton Manning at a block party
The Associated Press identified Post Malone, comedian Shane Gillis and former NFL quarterback Peyton Manning in Bud Light’s block-party commercial. Associated Press coverage of Super Bowl LIX commercials
Rank #4
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The group gives the spot a lively, social setting suited to a beer brand. Its challenge is the same one faced by any star-heavy ad: the audience may remember the performers more readily than the advertiser. Whether the casting succeeds depends on how firmly the commercial ties its party premise back to Bud Light.
HexClad: Gordon Ramsay and Pete Davidson
The Associated Press also reported a HexClad commercial pairing chef Gordon Ramsay with comedian Pete Davidson. Associated Press coverage of Super Bowl LIX commercials
Best Value
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The combination puts a cooking authority beside a comic foil, a natural setup for contrast. For cookware advertising, the key question is whether the product remains visible and memorable amid the personalities; celebrity attention alone does not guarantee brand recall.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What makes a celebrity Super Bowl ad work?
- The star belongs in the premise. Ryan and Crystal’s reunion draws on a recognizable scene, while Ramsay’s presence connects naturally to a cookware advertiser.
- The product has a role. Hellmann’s mayonnaise is integral to the joke, making the brand connection unusually direct.
- The idea is easy to retell. Beckham finding a long-lost brother and Seal becoming a seal are compact concepts viewers can recall after the broadcast.
- Fame is not the same as brand memory. The AP noted that celebrity casting can capture attention without helping people remember the advertiser. A funny or star-filled spot still needs a distinct brand cue.
Where to watch the commercials
These ads aired around Super Bowl LIX on February 9, 2025. The sources cited here establish the commercials and their premises, but do not verify a current official viewing link for each spot. Search the brand’s official YouTube channel or campaign page for the commercial title; availability can change, and third-party uploads may not be official.
Quick Recap
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