“Vira Lata” é um single de João Gomes e Pabllo Vittar lançado em 6 de dezembro de 2024. O videoclipe oficial chegou ao YouTube uma semana depois, em 13 de dezembro, com gravações na Comunidade do Ibura, no Recife. Na história do vídeo, João interpreta um padeiro e Pabllo vive Mami, sua mulher.
Quando “Vira Lata” foi lançado?
A faixa saiu como single em 6 de dezembro de 2024. A página de “Vira Lata” na Apple Music lista uma faixa com duração de 2 minutos e crédito ℗ 2024 João Gomes, sob licença exclusiva para Believe Music.
O videoclipe oficial foi publicado no canal de João Gomes em 13 de dezembro de 2024. Um teaser publicado no dia anterior anunciou a estreia para sexta-feira e informou que a gravação ocorreu na Comunidade do Ibura, em Recife, Pernambuco.
Onde o clipe foi gravado e o que acontece nele?
O vídeo foi gravado na Comunidade do Ibura, na periferia do Recife. Segundo a CNN Brasil, João Gomes interpreta um padeiro, enquanto Pabllo Vittar aparece como Mami, sua mulher na história, que reclama de ele chegar tarde. Moradores da comunidade também aparecem interagindo com os artistas. A reportagem credita a direção a Flaney Gonzallez.
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Na descrição do vídeo, o canal oficial de João Gomes confirma o local e escreve: “Gravado em Recife na Comunidade do Ibura, espero que gostem, foi tudo feito com muito carinho”. Essa frase é a apresentação promocional do próprio canal.
Quem escreveu a música?
A descrição do teaser oficial lista sete autores: Kinho compositor, Matheus Tito, Kaique Carneiro, Keu Dantas, Ruan Tavares, Mateus Vulcani e Samuel Vulcani. O crédito não especifica a contribuição individual de cada pessoa.
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Como surgiu a parceria?
Em entrevista ao UOL, João Gomes contou que “Vira Lata” nasceu em um camping de compositores e que pensou logo em Pabllo Vittar para a colaboração. Não há, nas informações disponíveis, uma declaração direta de Pabllo sobre o motivo de ter aceitado participar da faixa.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.O que um estudo da USP observou sobre a recepção?
Um artigo de 2025 publicado em Comunicação & Educação, da Universidade de São Paulo, analisa comentários sobre a canção e o videoclipe em uma publicação da conta oficial de João Gomes no Instagram e no vídeo do YouTube. O estudo examina debates e representações ligados a gênero, sexualidade e masculinidade nordestina.
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O recorte é o conjunto de comentários selecionado pelos autores, não uma pesquisa representativa de toda a audiência. O artigo registra 6 milhões de visualizações em março de 2025; esse número corresponde àquele período e não deve ser entendido como contagem atual.
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Single e videoclipe: datas diferentes
| Formato | Data | O que foi lançado |
|---|---|---|
| Single digital | 6 de dezembro de 2024 | “Vira Lata”, de João Gomes e Pabllo Vittar; a Apple Music lista uma faixa de 2 minutos. |
| Videoclipe oficial | 13 de dezembro de 2024 | Vídeo publicado no canal de João Gomes e gravado na Comunidade do Ibura, no Recife. |
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