The viral video features a young girl named Willa explaining to her father, Peter Sowell, why she has red lipstick around her mouth. Her answers are funny because they combine childlike logic with an unexpected punch line: when asked where she got the lipstick, she says she bought it at “Homie Depot”—her pronunciation of Home Depot.
What happens in the Home Depot lipstick video?
In the short father-daughter exchange, Sowell asks Willa whether she did anything in the bathroom. She initially shakes her head, but then explains that she was putting on her “yippick” or “yip-tick” and getting her phone.
Her father follows up with questions familiar to any parent who has discovered a child experimenting with makeup:
- Whose lipstick is it?
- Did she ask for permission?
- Where did she get it?
Willa reportedly says the lipstick is hers and that she asked herself for permission. The exchange reaches its punch line when she says she bought it at Home Depot. Her father laughs, and the child’s confident delivery makes the answer even funnier.
News reports render her pronunciation in slightly different ways, including “yip-tick,” “yippick,” and “Homie Depot.” Those spellings are phonetic interpretations of the child’s speech, not necessarily an official transcript. If the original social-media video is available, its audio should be treated as the best authority for the exact wording.
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Why the answer became a joke
The humor does not come from evidence that Home Depot sold the lipstick. It comes from the mismatch between the child’s answer and the retailer’s familiar identity as a home-improvement store. Willa appears to be answering an adult’s question with complete confidence, even though “Home Depot” is an unexpected place to associate with cosmetics.
There is no reliable identification of the lipstick’s brand, shade, model, receipt, or place of purchase. The safest description is that Willa was wearing her mother’s red lipstick, as reported by KSL and FOX 5—not that she had verifiedly purchased a cosmetic product from Home Depot.
Readers looking for a similar shade should treat red lipstick as a generic product category only. No particular lipstick currently sold online has been established as the one shown in the video.
How widely was the clip shared?
KSL reported on September 25, 2019, that Sowell’s Facebook post had reached approximately 14 million views, more than 100,000 likes, and over 500,000 shares. The same report said the Instagram version had received more than 30,000 views at that time.
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Those figures are historical snapshots reported in 2019, not verified lifetime totals. A separate entertainment-radio article published on October 3, 2019, also described the video as having passed 14 million viewers. Social-platform counts can change, be displayed differently, or become unavailable, so the numbers should not be presented as current totals without a fresh platform check.
Home Depot reportedly sent Willa a gift
The viral attention eventually prompted a response from a Home Depot manager in Ohio. According to KSL, the manager sent Willa a bucket of goodies, and Sowell later shared photographs of her opening the package.
The reported package included lip balm but not lipstick. That distinction matters: the available reporting supports a local manager’s gesture, not a documented nationwide Home Depot campaign, official advertisement, or formal corporate partnership. The company’s reviewed corporate news-release archive did not contain a matching formal announcement about the video.
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The word “bucket” also should not be treated as proof that the gift was a particular retail product. Home Depot sells utility buckets, including small buckets listed in its product catalog, but no evidence identifies a specific bucket listing as the one Willa received. A comparable Home Depot utility bucket may be relevant to readers interested in the retailer’s response, but it should not be described as the gift itself.
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Was the girl from Tacoma?
Search results and social posts have associated the family with Tacoma, Washington. However, the strongest directly reviewed news report does not establish the family’s residence in its article text. The existence of several Tacoma-area Home Depot stores also does not prove which store, if any, was connected to the gift.
For that reason, it is more accurate to identify Willa and her father by name and avoid stating a precise hometown unless the original family post or a stronger local-news source independently confirms it.
Was Willa on The Kelly Clarkson Show?
An episode listing identifies a “lipstick kid” segment in the October 16, 2019 episode of The Kelly Clarkson Show. A Seattle Refined social post reportedly connected that appearance with the Home Depot-lipstick girl.
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The available episode listing does not name Willa, and the social post could not be independently verified from the reviewed material. It is therefore reasonable to say the viral child was reported to have appeared on the program, but not to present that identity link as fully confirmed without an official show clip, transcript, or direct family statement.
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How to remove lipstick after a child’s experiment
If a child has lipstick on skin, begin with a gentle cleanser or a small amount of an appropriate oil-based makeup remover, keeping the product away from the eyes and checking its label. Avoid vigorous scrubbing, which can irritate the skin. For a quick cleanup, makeup remover wipes or cotton rounds for makeup removal can help with residue, especially around—but not directly inside—the eye area. Test unfamiliar products on a small area first and stop if irritation develops.
For clothing or upholstery, check the care label before applying a solvent. Blot rather than rub, and test any cleaning product on a hidden area. A lipstick stain can spread when scrubbed aggressively.
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What the video does—and does not—prove
| Supported by the reporting | Not established by the reporting |
|---|---|
| Willa appeared in a viral video with her father, Peter Sowell. | The brand or exact shade of lipstick. |
| She wore red lipstick associated with her mother’s makeup. | That the lipstick came from Home Depot. |
| She answered that she asked herself for permission. | That she stole the lipstick. |
| She gave “Home Depot” as the humorous answer to where she bought it. | That the video was a Home Depot advertisement or official endorsement. |
| A Home Depot manager reportedly sent a bucket of goodies, including lip balm. | That the gift was a formal corporate campaign or a specific retail bucket listing. |
The phrase “caught with her mother’s lipstick” is more precise than saying she stole it: the reviewed reports describe the situation as a child using her mother’s makeup, not as a documented theft.
The lasting appeal of the “Homie Depot” clip
The video became memorable because the joke is small, spontaneous, and easy to understand. Willa’s pronunciation, her answer that she gave herself permission, and her improbable shopping destination create a complete miniature story in only a few questions. The later lip-balm gift added a real-world aftermath, while still leaving the central fact unchanged: nobody has identified the lipstick as a Home Depot product.
Frequently Asked Questions
Who is the little girl in the Home Depot lipstick video?
The girl is identified in the reviewed reports as Willa. Her father, Peter Sowell, posted the video to Facebook on August 28, 2019.
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Did Home Depot actually sell the lipstick in the video?
There is no evidence that it did. “Home Depot” is the child’s humorous answer, and no brand, shade, receipt, or product listing identifies the lipstick.
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KSL reported approximately 14 million Facebook views, more than 100,000 likes, and over 500,000 shares by September 25, 2019. These are historical figures, not confirmed current totals.
What did Home Depot send Willa?
KSL reported that an Ohio Home Depot manager sent a bucket of goodies that included lip balm but not lipstick. The available evidence does not establish a formal nationwide campaign or identify a specific bucket product.
Was the Home Depot lipstick girl on The Kelly Clarkson Show?
A 2019 episode listing and a secondary social post associated a “lipstick kid” appearance with the viral girl, but the reviewed material does not fully verify that the child was Willa. An official clip or transcript would be needed for certainty.
The Bottom Line
Willa’s “Homie Depot” answer was a child’s comic explanation, not proof that the lipstick came from the home-improvement retailer. The video’s reported popularity and Home Depot manager’s lip-balm gift are well documented, while the exact lipstick, the family’s precise location, and the claimed television appearance remain unverified or qualified.
