There is no evidence-based universal ranking of the best teen beauty vloggers. The sources available cover different countries, platforms and kinds of creators, and some list youth lifestyle accounts rather than beauty specialists. Two documented examples are Harper Zilmer and Evelyn Unruh, but both are best understood as beauty-adjacent youth creators—not as winners in a definitive ranking.
How to choose a teen beauty vlogger
“Best” depends on what you want to watch: makeup tutorials, get-ready-with-me (GRWM) videos, skincare routines or beauty mixed with everyday teen life. Geography and language matter too. A directory of Instagram accounts, a profile of TikTok creators and a Japan-focused influencer roster are not interchangeable sources for a global list.
For this shortlist, “teen” means a creator whom a cited source identifies as under 20 at the time it was published. It does not guarantee that person is still a teen today. The examples below are included for their documented connection to GRWM or beauty content, not because the sources establish a ranking or comparable quality score.
- Check the age and date: Ages in profiles can become outdated, and directory entries may not establish a current age.
- Look at the actual content: Some youth creators post beauty material alongside general lifestyle content. A listing alone does not show how much of a channel is about beauty.
- Confirm the platform and recent activity: Follower totals do not tell you whether an account is active or focused on beauty. Check the creator’s public account directly.
- Understand who runs the account: When a creator is a minor, distinguish an individual account from one managed by a parent or shared with a group; do not treat a group’s audience as one person’s reach.
Documented beauty-adjacent teen creators
Harper Zilmer
Teen Vogue described Harper Zilmer as 16 and characterized her content as GRWM clips and candid commentary about teen life. The profile said she first went viral in 2023 and reported almost 8 million TikTok followers when it was published in 2025. That follower figure is a dated snapshot, not a current count, and the profile supports describing her as a youth creator with beauty-adjacent content rather than a beauty-only vlogger. Read Teen Vogue’s profile.
#1 Best Overall
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Evelyn Unruh, known as Evelyn GRWM
Teen Vogue described Evelyn Unruh as 14 and a recognizable youth creator. It reported about 640,000 followers across Instagram and TikTok at publication in 2025. The profile connects her name and content to GRWM, but it does not establish a comprehensive beauty-vlogging portfolio or a ranked position. Treat the audience total as historical and verify her current age, public accounts and recent posts before relying on them. Read Teen Vogue’s profile.
Why directory lists need a closer look
Feedspot’s 2026 “Top 15 Teen Beauty Influencers” directory can help identify accounts to investigate, including Txunamy Ortiz, Salish Matter, Everleigh LaBrant and Kassie. The entries do not all establish the same thing: some bios mention makeup or beauty explicitly, while others emphasize general lifestyle or do not confirm a current age in the cited material. Use the directory as a lead list, then check each creator’s current public content and age information rather than assuming every name is a teen beauty specialist. See Feedspot’s directory.
Rank #2
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A separate CoDigital roster concerns teen and Gen Z influencers in Japan, a broader category that includes adults as well as minors. It identifies Yuuri Shimizu as 16 and notes that she is also part of Melpuchi, a reminder not to count a group’s reach as her individual audience. Other listed members are 18 or older. The roster is useful for Japan-specific context, but it is not a global teen-only beauty ranking. See CoDigital’s Japan roster.
Creators who are no longer teens—and beauty products
Fiona Frills is a useful example of why “teen beauty vlogger” can refer either to a creator’s current age or to how she began. The Frilliance press kit identifies her as 22, describes her as a beauty creator and entrepreneur, and says she founded a makeup line as a young teen. She is therefore not a current teen vlogger. The kit says Frilliance products are available on Amazon, but does not establish a specific current listing or an endorsement by the teen creators above. Read the Frilliance press kit.
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Rank #3
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Beauty videos can introduce viewers to makeup, skincare routines and brands. Ofcom’s Children’s Media Lives 2025 report includes illustrative examples of children’s beauty-related media and products, but those examples do not establish how common these experiences are or whether any product is safe or suitable for a particular viewer. Do not infer that a creator endorses a product, uses an affiliate link or has a sponsorship unless that relationship is clearly disclosed. Read Ofcom’s 2025 report.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.A practical way to assess a shortlist
Before following or recommending an account, compare creators on the points that determine whether they actually fit your needs:
Rank #4
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- Age evidence: Is the creator’s age stated, and how recently?
- Location and language: Does the creator make content for the audience you want to follow?
- Platform and activity: Is the account on your preferred platform, and has it posted recently?
- Beauty focus: Are tutorials, GRWM, product reviews or creative looks a regular part of the content, or occasional posts within a broader lifestyle account?
- Account structure: Is it an individual, parent-managed account or group?
- Commercial transparency: Are sponsorships or other paid relationships clearly identified?
These checks are more useful than treating follower totals as a measure of quality. The sources cited here do not provide comparable ratings of tutorial skill, product knowledge or posting frequency, so they cannot support a reliable “number one” verdict.
Quick Recap
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