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1Clear out junk files and repair common Windows errors2Fix the driver behind crashes, sound loss and screen glitches3Repair Windows errors before they cause bigger problemsThe Atlantic launched a dedicated games hub in June 2025, adding word games and other puzzles to its daily crossword. By August 2026, its lineup also included Rabbithole, a trivia game built around Atlantic journalism. The push is designed to give readers another reason to return; public reporting does not establish that it has increased subscriptions or revenue.
What games does The Atlantic have?
The hub combines crosswords, wordplay and trivia. The Atlantic’s February 2026 account describes five games at launch; Digiday reported Rabbithole’s launch in August 2026. The games have distinct mechanics and different relationships to Atlantic journalism.
| Game | How it works | Connection to content |
|---|---|---|
| Bracket City | Solve nested clues; answers become part of other clues until they reveal a historical fact. | Historical facts emerge from the clue chain. |
| Fluxis | Build a chain of words, with each word following from the previous one. The launch report said players could use letters from earlier words to earn additional points. | Word association and letter play. |
| Stacks | A Tetris-like word game. | Word placement; further content details were not stated in the launch report. |
| Caleb’s Inferno | A crossword that becomes harder as the solver moves downward. | Crossword solving. |
| The daily crossword | The launch report described a grid that grows from 5×5 on Monday to 9×9 on Friday. | Traditional crossword solving. |
| Rabbithole | A seven-question linked trivia sequence. A correct answer earns three points; hints and wrong answers reduce the score, and a wrong answer allows a multiple-choice second chance. | A senior editor uses an Atlantic article to inspire the first question, then builds a chain of related questions. |
The format and scoring for Rabbithole, including a maximum of 21 points, were described by Digiday on August 19, 2026. The grid sizes and launch lineup were reported by Nieman Lab on June 17, 2025.
How does Bracket City work?
Bracket City is a nested-clue game licensed from creator Ben Gross. Rather than solving a series of independent crossword clues, players solve clues whose answers feed into other clues. The chain eventually reveals a historical fact. Games director Caleb Madison described it as a digital, nested version of crossword clues.
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The structure makes each answer part of a larger puzzle: solving a clue is a step toward understanding the next one, not simply a completed entry on a grid.
Are The Atlantic games free?
Access rules are time-sensitive. Nieman Lab’s June 17, 2025 launch report said Bracket City and its archives were free, Caleb’s Inferno was subscriber-only, and non-subscribers could play the three latest puzzles for the daily crossword, Fluxis and Stacks; those games’ archives were paywalled. These are launch-era terms, not confirmation of current access.
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In its August 19, 2026 report, Digiday said The Atlantic was experimenting with whether Rabbithole should be free, require registration, or require registration after three questions. That describes options under consideration at the time, not a settled current policy. Check The Atlantic’s games hub or app for the terms that apply now.
Why is The Atlantic getting into games?
The publisher has framed games as a way to encourage recurring visits and complement its journalism and subscription business. Chief Growth Officer Megha Garibaldi told Nieman Lab that the puzzles were being considered “from the standpoint of daily engagement and habit building.” Games create a repeatable activity that can bring readers back between articles; that is the stated strategy, not proof that games have produced subscription growth.
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The Atlantic reported that Bracket City’s original loyal audience grew threefold after the game moved to the publisher, but it did not disclose exact audience numbers. This is a relative claim attributed to The Atlantic, not an independently audited audience total or a measure of subscriptions. The sources do not establish total game readership, conversion rates or revenue results.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How the games are developed
The portfolio reflects two approaches. The Atlantic licensed Bracket City from an outside creator, while Madison said developing games in-house generally takes longer. He described the starting point as a repeatable, elegant mechanic, with narrative and interface choices making the play intuitive. Audience research helped the team assess which mechanics players understood and enjoyed, and where instructions or gameplay created friction.
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Building the hub involved Creative, Engineering, Design, Product, Consumer Strategy & Growth, and Advertising, according to The Atlantic’s product-team account. Madison also said he wished the team had put games in front of audience researchers earlier and considered the hub itself as a potential interactive product.
Rabbithole is made by hand
Digiday reported that senior editor Drew Goins reads Atlantic articles and uses one to inspire the opening question, then writes a linked chain of seven trivia questions. The product, engineering and design team built the game from Goins’s storyboard. Goins said a good question should invite a player to reason toward an answer and teach something regardless of whether the player gets it right.
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