Taylor Swift’s 13-day countdown marked the stretch from SiriusXM’s April 7, 2024 launch of Channel 13 (Taylor’s Version) to the April 19 release of The Tortured Poets Department. Both dates, and the channel’s limited run, were announced by SiriusXM on April 2, 2024; the countdown is a historical moment, not a current promotion.
What the 13 days referred to
SiriusXM announced that its dedicated Taylor Swift channel would begin broadcasting Sunday, April 7, 2024—13 days before the album’s Friday, April 19 release. Its announcement described the interval between the channel launch and album release, giving the countdown a concrete promotional context. SiriusXM’s April 2 announcement confirms the dates.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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The d Poets Department: The Anthology | $18.99 | Buy on Amazon |
| 2 |
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THE TORTURED POETS DEPARTMENT | $9.99 | Buy on Amazon |
| 3 |
![The Tortured Poets Department (Bonus Track) [CD]](https://m.media-amazon.com/images/I/41vqtgHer6L._SL160_.jpg)
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The Tortured Poets Department (Bonus Track) [CD] | $19.99 | Buy on Amazon |
| 4 |
![folklore (Deluxe Edition) [CD]](https://m.media-amazon.com/images/I/61WudY-wcES._SL160_.jpg)
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folklore (Deluxe Edition) [CD] | $13.99 | Buy on Amazon |
Contemporaneous reports attributed the wording “13 days until THE TORTURED POETS DEPARTMENT” to a Taylor Swift Instagram Story. Because the Story was ephemeral and no surviving official copy is available here, that exact wording should be understood as reported at the time, rather than independently verified from an archived post.
What Channel 13 (Taylor’s Version) offered
SiriusXM promoted Channel 13 (Taylor’s Version) as a 24/7 channel spanning Swift’s career and musical genres. The company said it would play the full new album continuously throughout its release weekend. The limited engagement ran from April 7 through Monday, May 6, 2024, and was available to SiriusXM subscribers in their cars and through the SiriusXM app. It has since ended.
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#1 Best Overall
- Contains 35 tracks, including 4 exclusive acoustic bonus songs.
- Features the complete album "THE TORTURED POETS DEPARTMENT" and its companion release, "THE ANTHOLOGY".
- Physical product format is a CD presented in a standard jewel case.
- Officially licensed 2024 release from Taylor Swift.
- Includes a disclaimer that the product image is a digital rendering; actual detailing may vary.
Scott Greenstein, SiriusXM’s President and Chief Content Officer, said: “The versatility of Taylor’s music and the phenomenal impact she’s had in her career across so many musical genres will be on full display on Channel 13 (Taylor’s Version).” The same company announcement reported approximately 150 million monthly listeners as SiriusXM’s combined-audience figure; that is the company’s own reported measure.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.When the album came out
The Tortured Poets Department was released Friday, April 19, 2024. The album date is the endpoint of the 13-day interval and the reason SiriusXM scheduled the channel’s launch for April 7.
Rank #2
Taylor Swift’s official album archive includes CD and vinyl shop options as well as a streaming section. Those format categories do not establish current stock, a particular retailer’s listing, or edition-specific contents.
Quick Recap
Rank #4
Rank #3
- Taylor Swift's hit CD The Tortured Poets Department!
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