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Super Bowl 2026 Commercials: Ads and Campaigns From Super Bowl LX

A postgame guide to Super Bowl LX commercials, with confirmed campaign examples and clear distinctions between broadcast counts, online releases, and view rankings.

By DocumentaryTube Team 3 min read

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Super Bowl LX was played on February 8, 2026, so this is a postgame guide—not a live tracker. It gathers notable officially described commercials and campaign releases, while distinguishing examples from a complete broadcast inventory. Last checked: October 4, 2026.

What “all the ads” means here

There is no single verified master list covering every teaser, full-length online cut, regional broadcast, pregame segment, extended version, trailer, and social-only campaign video. This guide identifies confirmed examples in the available postgame coverage and points to useful inventories; it does not claim that those examples exhaust every release.

The sources count different things. NBCUniversal reports 72 individual advertisers for Super Bowl LX, with 31 new and 41 returning, but its advertiser breakout is explicitly non-exhaustive and limited to national NBC pregame and in-game spots. YouTube’s AdBlitz recap, by contrast, describes a view-based ranking covering more than 100 brands from midnight through the end of game day, Eastern time. That is a platform ranking, not a count of national broadcast advertisers.

For broader discovery, iSpot’s Super Bowl LX commercial center presents ads aired leading up to and during the game in chronological order. YouTube describes AdBlitz as a place to watch ads before, during, and after the game. Neither description establishes that every online release or regional version is included. Clips and cuts can also change over time.

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Confirmed Super Bowl LX ad examples

The campaigns below are examples documented by the named sources, not a ranked “best of” list. Where a source does not establish a clip’s precise release type or whether it aired nationally, this guide does not infer one.

Pepsi: “The Choice”

PepsiCo describes “The Choice” as a 30-second spot directed by Taika Waititi. A cola-loving polar bear takes part in a blind taste test and chooses Pepsi Zero Sugar over Coke Zero Sugar. The campaign revives the Pepsi Challenge and uses Queen’s “I Want to Break Free.” PepsiCo says that, in its 2025 Pepsi Challenge, 66% of participants agreed Pepsi Zero Sugar tasted better than Coke Zero Sugar, and that Pepsi won in 100% of markets where it conducted the challenge. Those are PepsiCo-reported campaign results, not an independent study established here. PepsiCo’s campaign article describes the spot and its context.

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Lay’s: “Last Harvest”

PepsiCo describes “Last Harvest” as a story about a father and daughter who grow potatoes on a farm, inspired by Neumiller Farms in Illinois. It is distinct from the separate “Lay’s Challenge” fan activation also discussed in PepsiCo’s article. The article identifies the film’s premise but does not establish a particular online cut or broadcast placement.

Ads featured in YouTube’s AdBlitz recap

YouTube’s ranked recap includes examples from Expedia, Google, e.l.f. Cosmetics, Michelob Ultra, Artlist, Base44, Kinder Bueno USA, Budweiser, Raisin Bran, and Red Bull. The list reflects AdBlitz’s game-day view-ranking scope; it is not a comprehensive roster of broadcast advertisers or a neutral measure of creative quality.

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Other clips and trailers in postgame coverage

Tom’s Guide’s timestamped roundup covers clips and trailers including Amazon’s Alexa+, Pepsi, Scream 7, Pringles, TurboTax, Squarespace, and Nerds. A trailer may be part of a game-day advertising roundup without being a conventional brand commercial. The roundup is useful for discovery, but detailed creative descriptions should be checked against the advertiser or official video source. Read Tom’s Guide’s postgame roundup.

How to find and compare the ads

  • For a chronological broadcast-oriented index: start with iSpot’s Super Bowl LX center, which describes its page as a play-by-play of spots aired leading up to and during the game.
  • For videos and a platform ranking: use YouTube’s AdBlitz recap. Its ranking is based on views during the stated game-day window, not an assessment of every ad or its quality.
  • For a national advertiser count: consult NBCUniversal’s 2026 recap, keeping its NBC-national pregame and in-game scope and non-exhaustive breakout attached to the figures.

When comparing campaigns, separate teasers from full spots, trailers from product commercials, and online cuts from confirmed broadcast placements. A view ranking answers which videos drew views within its defined window; it does not establish which ad was most effective or best.

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Why Super Bowl advertising starts before kickoff

Many campaigns release material ahead of game day and continue circulating afterward, so the ad experience extends beyond the broadcast. YouTube Canada Head of Video Strategy Peter Hand described this cycle as: “The Super Bowl is no longer just one night; it’s a multi-week cultural marathon.” That is YouTube’s framing of the extended online advertising cycle, not a claim that every campaign follows the same schedule.

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