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SirDavis Whisky: What Beyoncé Launched—and Who Owns It Now

SirDavis launched in 2024 as a Beyoncé and Moët Hennessy collaboration. Reuters reported in 2026 that Beyoncé took full control after LVMH sold its stake.
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SirDavis is an American whisky launched in 2024 by Beyoncé Knowles-Carter and Moët Hennessy. Its ownership has since changed: Reuters reported on August 10, 2026, that LVMH sold its stake to Beyoncé, giving her full control. The transaction’s price and other details were not disclosed.

What is SirDavis whisky?

SirDavis is an American whisky created by Beyoncé and Moët Hennessy, then an LVMH subsidiary. LVMH announced the launch on August 20, 2024, saying Beyoncé had approached Moët Hennessy to develop a whisky inspired by her preferences. Dr. Bill Lumsden led its creation. The launch collaboration is the product’s origin; Reuters reported in 2026 that Beyoncé later acquired full control after LVMH sold its stake. LVMH’s 2024 launch announcement and Reuters’ ownership report document those stages.

How is SirDavis made?

The mash bill is 51% rye and 49% malted barley, according to LVMH. The brand says the whisky draws inspiration from Japanese and Scottish styles while retaining an American rye character. Its launch story says it was distilled in Indiana, initially matured in new American oak, then finished for around nine months in Pedro Ximénez (PX) sherry casks. It is finished, blended and bottled in Texas, and the 2024 brand story describes it as non-chill filtered. The official SirDavis site identifies the PX-cask finish.

What does SirDavis taste like?

These are the brand’s tasting notes, not an independent tasting assessment. SirDavis describes the whisky as deep copper in color, with an aroma of Seville orange, raisins, clove, cinnamon, ginger, Demerara sugar and toffee. Its listed palate notes are buttery toffee, cinnamon, clove, rye spice, malt, biscuit and citrus; the finish is described as honey, sultanas and cherries. The official product page lists these descriptors.

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How strong is SirDavis whisky?

The official product page lists SirDavis at 44% alcohol by volume (ABV), or 88 proof. That is the bottle’s stated strength, not a tasting score or award rating. SirDavis’ product page provides the figure.

Who owns SirDavis?

SirDavis began as a Beyoncé–Moët Hennessy joint venture. Reuters reported on August 10, 2026, that LVMH had sold its stake to Beyoncé, giving her full control. LVMH declined to provide further details, so the sale price, the size of the stake and the parties’ reasons for the transaction have not been established publicly in that report. Reuters’ August 2026 report covers the change.

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  • THE OFFICIAL WHISKY GLASS - In the long and illustrious history of whisky, there has never been a single definitive glass that the whisky world could call its own. Now, following in the tradition of Scottish innovation, the Glencairn Glass has arrived. The Glencairn Glass’ roots lie in the traditional nosing and tasting glasses used by master blenders and connoisseurs around the world.
  • ENHANCING YOUR WHISKY EXPERIENCE - The unique and stylish shape has been crafted with eminent care to enhance the enjoyment of single malts and aged blends. The tapered mouth allows and ease of drinking not associated with traditional nosing glasses. While capturing that all-important bouquet. The wide bowl allows the fullest appreciation of the whisky’s colour and the solid base is designed to be easy on the hand.
  • CRYSTAL WHISKY GLASSES - The Glencairn Glass can be found at major whisky festivals around the world and in many serious whisky bars. The glass is also used in distilleries across the globe. Since its launch in 2001 the glass has won numerous awards including the Queens Award for Innovation. Today, over 3 million glasses are sold annually and sales continue to grow.
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What is the story behind the name and bottle?

LVMH says the brand honors Davis Hogue, Beyoncé’s paternal great-grandfather, whom the company describes as a farmer and moonshiner in the American South during Prohibition. In the brand’s account, he hid whisky bottles in hollow knots in cedar trees to share with family and friends. Treat this as the family history as presented by the brand and company, rather than as independently verified biography. The bottle features ribbed glass and a black medallion bearing a bronzed horse; LVMH says the horse represents strength, respect and Beyoncé’s Texas roots. LVMH’s announcement and the brand’s launch story describe the heritage and design.

What awards has SirDavis received?

LVMH and the brand cited the following competition results from 2023. These are company-reported awards and scores, not evidence of current ratings or universal critical consensus.

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  • THE OFFICIAL WHISKY GLASS - In the long and illustrious history of whisky, there has never been a single definitive glass that the whisky world could call its own. Now, following in the tradition of Scottish innovation, the Glencairn Glass has arrived. The Glencairn Glass’ roots lie in the traditional nosing and tasting glasses used by master blenders and connoisseurs around the world.
  • ENHANCING YOUR WHISKY EXPERIENCE - The unique and stylish shape has been crafted with eminent care to enhance the enjoyment of single malts and aged blends. The tapered mouth allows and ease of drinking not associated with traditional nosing glasses. While capturing that all-important bouquet. The wide bowl allows the fullest appreciation of the whisky’s colour and the solid base is designed to be easy on the hand.
  • CRYSTAL WHISKY GLASSES - The Glencairn Glass can be found at major whisky festivals around the world and in many serious whisky bars. The glass is also used in distilleries across the globe. Since its launch in 2001 the glass has won numerous awards including the Queens Award for Innovation. Today, over 3 million glasses are sold annually and sales continue to grow.
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  • SIP Awards, 2023: Best in Class and Platinum. LVMH said the Best in Class recognition followed an anonymous submission and that SirDavis outperformed more than 100 other category entries.
  • New York International Spirits Competition, 2023: 95 points and Gold.
  • Ultimate Spirits Challenge, 2023: 93 points.

The figures appear in LVMH’s launch announcement and the official brand materials.

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Where can you buy SirDavis?

The available retailer information describes the 2024 launch, not current stock. LVMH listed a U.S. retail price of $89 at launch and anticipated availability in U.S. retail, select airports, and stores in London, Paris and Tokyo in September 2024. A September 4, 2024 rollout announcement said the whisky was then available online nationally and in selected U.S. markets. It named Total Wine & More, Spec’s, Gopuff, BevMo!, ABC Fine Wine & Spirits and Binny’s Beverage Depot, as well as DFS airport stores at JFK, LAX and SFO. Those historical announcements do not confirm present-day inventory, prices, shipping eligibility or availability in any location. Check a retailer directly for current information. See the LVMH launch release and September 2024 retail announcement.

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  • THE OFFICIAL WHISKY GLASS - In the long and illustrious history of whisky, there has never been a single definitive glass that the whisky world could call its own. Now, following in the tradition of Scottish innovation, the Glencairn Glass has arrived. The Glencairn Glass’ roots lie in the traditional nosing and tasting glasses used by master blenders and connoisseurs around the world.
  • ENHANCING YOUR WHISKY EXPERIENCE - The unique and stylish shape has been crafted with eminent care to enhance the enjoyment of single malts and aged blends. The tapered mouth allows and ease of drinking not associated with traditional nosing glasses. While capturing that all-important bouquet. The wide bowl allows the fullest appreciation of the whisky’s colour and the solid base is designed to be easy on the hand.
  • CRYSTAL WHISKY GLASSES - The Glencairn Glass can be found at major whisky festivals around the world and in many serious whisky bars. The glass is also used in distilleries across the globe. Since its launch in 2001 the glass has won numerous awards including the Queens Award for Innovation. Today, over 3 million glasses are sold annually and sales continue to grow.
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  • THE OFFICIAL WHISKY GLASS - In the long and illustrious history of whisky, there has never been a single definitive glass that the whisky world could call its own. Now, following in the tradition of Scottish innovation, the Glencairn Glass has arrived. The Glencairn Glass’ roots lie in the traditional nosing and tasting glasses used by master blenders and connoisseurs around the world.
  • ENHANCING YOUR WHISKY EXPERIENCE - The unique and stylish shape has been crafted with eminent care to enhance the enjoyment of single malts and aged blends. The tapered mouth allows and ease of drinking not associated with traditional nosing glasses. While capturing that all-important bouquet. The wide bowl allows the fullest appreciation of the whisky’s colour and the solid base is designed to be easy on the hand.
  • CRYSTAL WHISKY GLASSES - The Glencairn Glass can be found at major whisky festivals around the world and in many serious whisky bars. The glass is also used in distilleries across the globe. Since its launch in 2001 the glass has won numerous awards including the Queens Award for Innovation. Today, over 3 million glasses are sold annually and sales continue to grow.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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